fondue sets
Worth a lookShows a sweet-spot price point ($23.73 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£23.73avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Great£4.04–£84.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Review moat
Great462.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£241K£241K/yr · 369K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fondue sets is a £241K/yr Amazon United Kingdom market (369K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
fondue sets market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £237K–£297K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #1,402
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 86%
- Out of stock
- 18.3%
- Avg brand age
- 42 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
87
Top-5 brand share
45%
Top 20: 90%
Top-5 click share
36%
Top 20: 79%
Open market
49%
- BSTKEY11%
- andrew james10%
- Swissmar9%
- MasterClass8%
- KitchenCraft7%
- BOSKA6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -52.3% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.7×
Top fondue sets search terms
- fondue sets128K/yr
- chocolate fondue set67K/yr
- fondue set37K/yr
- fondue31K/yr
- chocolate fondue29K/yr
- cheese fondue sets20K/yr
- cheese fondue12K/yr
- electric fondue set9K/yr
- fondue pot6K/yr
- chocolate fondue set electric5K/yr
Top fondue sets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Andrew James Fondue Set for Cheese or Chocolate Red Enamelled Cast Iron with 130mml Capacity and Gel Fuel Burner Cast Iron Pot On Tripod with 22cm Base Includes 8 Colour Coded Fondue Forks
andrew james£27.094.5★262 rev
Swissmar F66321 Kindle Chocolate Fondue Set 7-Piece Ceramic/Stainless Steel White 250ml Tealight Candle Heated/Microwave and Oven Safe Dishwasher Safe Gift Boxed
Swissmar£8.704.6★283 rev
MasterClass Cast Iron Fondue Set 21 x 18 cm Black Fondue Pot for Cheese Chocolate & Meat Enamel Coated with Burner & 6 Forks
MasterClass£29.634.7★2,173 rev
BSTKEY 150ml Ceramic Cheese Fondue Pot Set Small with 2 Forks 1 Dish White
BSTKEY£13.414.4★66 rev
Chocolate Cheese Fondue Pot Set | Ceramic Cheese Melting Pot Founde
JJ PRIME£13.374.3★235 rev
Newest
by launch date
2 in 1 Smores Maker & Fondue Set Tabletop Indoor Smores Kit Marshmallow Roaster with Temp Control 4 Detachable Trays & 4 Roasting Forks and 1 Heated Bowl Movie Night Supplies (Black)
BOLLFO£28.046 rev
Electric Chocolate Fondue Set with Temperature Control Melting Pot for Cheese & Chocolate Includes 4 Dipping Forks Detachable Bowl Ideal Gift for Date Night & Housewarming
XJGQZ£22.340 rev
LUSHYUM Electric Chocolate Fondue Set 800ml Capacity Larger Rotating Tray
LUSHYUM£37.83191 rev
300ml Ceramic Chocolate Fondue Pot Set with 4 Forks and 4 Dishes
DYUEE£18.8713 rev
Fondue Set Black Carbon Steel Fondue Pot for Cheese Chocolate & Meat Includes 6 Forks & Adjustable Burner & Splash Protector Suitable for All Hobs Food Warmer
NIHUIFDPY£16.293 rev
Trending
90-day click momentumElectric Chocolate Fondue Set with Temperature Control Melting Pot for Cheese & Chocolate Includes 4 Dipping Forks Detachable Bowl Ideal Gift for Date Night & Housewarming
XJGQZ£22.340.0★
2 in 1 Smores Maker & Fondue Set Tabletop Indoor Smores Kit Marshmallow Roaster with Temp Control 4 Detachable Trays & 4 Roasting Forks and 1 Heated Bowl Movie Night Supplies (Black)
BOLLFO£28.045.0★
300ml Ceramic Chocolate Fondue Pot Set with 4 Forks and 4 Dishes
DYUEE£18.874.0★
Fondue Set Black Carbon Steel Fondue Pot for Cheese Chocolate & Meat Includes 6 Forks & Adjustable Burner & Splash Protector Suitable for All Hobs Food Warmer
NIHUIFDPY£16.295.0★
Andrew James Fondue Set for Cheese or Chocolate Red Enamelled Cast Iron with 130mml Capacity and Gel Fuel Burner Cast Iron Pot On Tripod with 22cm Base Includes 8 Colour Coded Fondue Forks
andrew james£27.094.5★
What buyers say about fondue sets
What buyers praise and complain about, mined from review topics.What buyers love
“Everything feels well made”
“Does exactly what it should”
“Easy to use”
“Present for my daughter”
“Decent product for price”
“Amazing fondues and hot pots”
“quite durable”
“Good size”
“Fun cooking and easy to control the temperature”
“Easy to clean”
What buyers complain about
“Not as good as it looks”
“Small”
“Fantastic until it broke”
“While the price is a little on the expensive side”
“It nit even hot”
“Does not work”
“And it doesnt warm hot enough”
“even after applying an appropriate Cleaner”
“the base became very rusty”
Top return reasons
Common questions
- Is fondue sets profitable to sell on Amazon United Kingdom?
- The niche generates £241K/yr across 42 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -52.3%. Flapen's verdict: Worth a look (57/100).
- How competitive is the fondue sets niche?
- 32 brands and 87 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in fondue sets?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.7%.
- When does demand for fondue sets peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 8.7× the quietest.
- What does it cost to enter the fondue sets niche?
- Listings span £4.04–£84.33; the average listing price is £23.73 (sweet spot $15–$100). The average incumbent carries 462 reviews — the moat a new listing must climb.