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Fondue Sets

Maybe

Products sell for $23.73 on average, inside the sweet spot. But demand is soft, at -52.3% this quarter, so Fondue Sets is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£241K/yr369K searches / yr
90-day growth
-52.3%search demand this quarter
Competition
36%top-5 click share · 32 brands · 87 sellers

Flapen Score

Fondue Sets against its category

The dotted line is the Home & Garden average. Past it, Fondue Sets is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fondue Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fondue Sets 369K times last year and spent an estimated £241K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
369K
Growth, 90 days vs prior 90
-52.3%
Conversion, latest week
2.8%
Market size, estimated
£241Ka year
Peak month
December8.7× the quietest month
Top search term
fondue sets128K searches a year

02 · Price

A sale here is worth £23.73.

Listings sell for £23.73 on average, from £4.04 to £84.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £23.73 that is £2K to £6K a year per listing.

Average price
£23.73inside the $15 to $100 sweet spot
Price range
£4.04–£84.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #1,402 within Cookware. It carries 462 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
18.3%
Average rank
#1,402in Cookware
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
462per listing
Listings tracked
42

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Fondue Sets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£7K£14K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 rising

Sellers

87

Est. top-5 brand share

45%

Top 20: 90%

Est. top-5 click share

36%

Top 20: 79%

Open market

49%

  • BSTKEY11%
  • andrew james10%
  • Swissmar9%
  • MasterClass8%
  • KitchenCraft7%
  • BOSKA6%

Demand

Fondue Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.7×

Search terms

Top Fondue Sets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fondue sets128K/yr
  • chocolate fondue set67K/yr
  • fondue set37K/yr
  • fondue31K/yr
  • chocolate fondue29K/yr
  • cheese fondue sets20K/yr
  • cheese fondue12K/yr
  • electric fondue set9K/yr
  • fondue pot6K/yr
  • chocolate fondue set electric5K/yr

Reviews and returns

What reviews say buyers love and hate about Fondue Sets

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“Not as good as it looks”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fondue Sets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data