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Fondue Sets

Maybe

Products sell for $23.73 on average, inside the sweet spot. But demand is soft, at -52.3% this quarter, so Fondue Sets is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£241K/yr369K searches / yr
90-day growth
-52.3%search demand this quarter
Competition
36%top-5 click share · 32 brands · 87 sellers

Flapen Score

Fondue Sets against its category

The dotted line is the Home & Garden average. Past it, Fondue Sets is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fondue Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fondue Sets 369K times last year and spent an estimated £241K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
369K
Growth, 90 days vs prior 90
-52.3%
Conversion, latest week
2.8%
Market size, estimated
£241Ka year
Peak month
December8.7× the quietest month
Top search term
fondue sets128K searches a year

02 · Price

A sale here is worth £23.73.

Listings sell for £23.73 on average, from £4.04 to £84.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £23.73 that is £2K to £6K a year per listing.

Average price
£23.73inside the $15 to $100 sweet spot
Price range
£4.04–£84.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #1,402 within Cookware. It carries 462 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
18.3%
Average rank
#1,402in Cookware
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
462per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Fondue Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£7K£14K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 rising

Sellers

87

Top-5 brand share

45%

Top 20: 90%

Top-5 click share

36%

Top 20: 79%

Open market

49%

  • BSTKEY11%
  • andrew james10%
  • Swissmar9%
  • MasterClass8%
  • KitchenCraft7%
  • BOSKA6%

Demand

Fondue Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.7×

Search terms

Top Fondue Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fondue sets128K/yr
  • chocolate fondue set67K/yr
  • fondue set37K/yr
  • fondue31K/yr
  • chocolate fondue29K/yr
  • cheese fondue sets20K/yr
  • cheese fondue12K/yr
  • electric fondue set9K/yr
  • fondue pot6K/yr
  • chocolate fondue set electric5K/yr

Reviews and returns

What reviews say buyers love and hate about Fondue Sets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.08

Not as good as it looks

Poor quality product

Really bad quality

Size-Overall16%−0.06

Small

Not large, small fountain

Smaller than expected

Durability13%−0.08

Fantastic until it broke

it failed us after 20 min of use

Stopped working after 5 minutes

Value For Money13%+0.31

While the price is a little on the expensive side

Not inexpensive

The price is a little expensive

Heating8%−0.05

It nit even hot

The heat on the product is too low

Love

Quality-Overall20%−0.08

Everything feels well made

Good quality

Brilliant product

Advertised Vs Actual Product16%+1.29

Does exactly what it should

Does the job

As described

Ease Of Use11%+0.69

Easy to use

Usefull

so much easier

Gifting Purpose9%+0.81

Present for my daughter

Excellent gift idea

A Christmas gift for my daughter

Value For Money8%+0.31

Decent product for price

Great Value for Money

Good price

Return

1.7% Return rate 49% Fixable by listing

Size-Overall41%█▆▆▇██

Small

Not large, small fountain

Smaller than expected

Functionality-Overall14%▅█▄▆▅█

Does not work

Heating11%█▄▇██▇

It nit even hot

The heat on the product is too low

Quality-Overall6%▄▄█▃▄▂

Not as good as it looks

Poor quality product

Really bad quality

Noise Level4%▅▁█▇▁▁

FAQ

Common Fondue Sets questions

Answered from the same tracked data.