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Fondue Gel Fuel

Fail

Demand is soft, at -62.0% this quarter, so Fondue Gel Fuel is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£59K/yr38K searches / yr
90-day growth
-62.0%search demand this quarter
Competition
82%top-5 click share · 9 brands · 12 sellers

Flapen Score

Fondue Gel Fuel against its category

The dotted line is the Home & Garden average. Past it, Fondue Gel Fuel is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fondue Gel Fuel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fondue Gel Fuel 38K times last year and spent an estimated £59K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

16.4% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -62.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-62.0%
Conversion, latest week
16.4%
Market size, estimated
£59Ka year
Peak month
December10.3× the quietest month
Top search term
fondue gel fuel21K searches a year

02 · Price

A sale here is worth £9.50.

Listings sell for £9.50 on average, from £5.67 to £13.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.50 that is £2K to £5K a year per listing.

Average price
£9.50under the $15 to $100 sweet spot
Price range
£5.67–£13.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #1,111 within Barbecue & Outdoor Dining. It carries 1,537 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
64%
Out of stock, average day
6.5%
Average rank
#1,111in Barbecue & Outdoor Dining
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,537per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
91 months

Products

Top Fondue Gel Fuel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

12

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

7%

  • VSAIL30%
  • Till Brennpaste24%
  • Till23%
  • Acense7%
  • Kela5%
  • Black Rock Grill5%
  • Open — no brand owns it (3 brands, 7%)

Demand

Fondue Gel Fuel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 10.3×

Search terms

Top Fondue Gel Fuel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fondue gel fuel21K/yr
  • fondue fuel7K/yr
  • fondue gel7K/yr
  • gel fuel for fondue burner3K/yr

Reviews and returns

What reviews say buyers love and hate about Fondue Gel Fuel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell17%−0.10

They all give off an odour

Knocked a star off because of the smell created when using with my trangia burner

Durability17%−0.04

Didnt last long

Last a bit longer than on description

Value For Money11%+0.13

Expensive

Natural Resource Wastage11%−0.09

Load of rubbish

Weight Heavy11%−0.09

As the content is heavy the postage is very expenses

Love

Quality-Overall37%+3.11

Good quality

This is a useful and reliable product, which I would automatically give 5 stars

Great product

Value For Money16%+0.13

Good value

good value

Great value for money

Advertised Vs Actual Product11%+0.33

Does the job

Works as expected

Works as intended

Ease Of Use8%+0.21

Easy use

Easy to light

No mess easy to use

Durability5%−0.04

Excellent product, lasted as advertised

They were great lasted more than the time

Return

0.5% Return rate 56% Fixable by listing

Size-Overall51%▃▃▄▆▆█
Leak-Proof20%▃█▆▃▄▂
Compatibility-Overall8%█▁▁▅▅▁
Durability4%▄▁█▁▁▁

Didnt last long

Last a bit longer than on description

Quality-Overall3%▁▁▁▁▁█

FAQ

Common Fondue Gel Fuel questions

Answered from the same tracked data.