folding wooden chair
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£44.86avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great£10.79–£105.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good780.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£36K£36K/yr · 48K searches
According to Flapen's Amazon United Kingdom niche tracking, folding wooden chair is a £36K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
folding wooden chair market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £34K–£45K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 17%
- Sponsored
- 81%
- Out of stock
- 22.3%
- Avg brand age
- 37 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
31
Top-5 brand share
61%
Top 20: 95%
Top-5 click share
23%
Top 20: 64%
Open market
36%
- Harbour Housewares28%
- mcc direct13%
- Nyxi11%
- VonHaus5%
- COSTWAY4%
- ipae progarden4%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — +0.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top folding wooden chair search terms
- folding wooden chair10K/yr
- party chairs6K/yr
- white folding chair8K/yr
- wood folding chairs6K/yr
- folding dining chairs set of 27K/yr
- folding chair wooden4K/yr
- folding chairs set of 66K/yr
Top folding wooden chair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
mcc direct Set of 6 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (White)
mcc direct£50.084.5★197 rev
Harbour Housewares White Padded Folding Chairs - Pack of 1 Portable Folding Chairs for Dining Office Vanity Makeup Study & Home Soft Padded Seating Small Desk Seats
Harbour Housewares£13.224.5★1,917 rev
Harbour Housewares Padded Folding Chair Black - 6 Pack - Metal Frame Seat with Cushioned Backrest Easy Store Compact Design Durable Office Dining Bedroom or Event Seating Max Load 114kg
Harbour Housewares£59.174.5★4,611 rev
Nyxi Folding Chair Padded Paris Faux Leather Home Office Dining (1 X Chair White)
Nyxi£15.214.5★2,931 rev
IPAE-Progarden Komodo Indonesian Effect Folding Chair Plastic Anthracite 44 x 41 x 78 cm
ipae progarden£16.834.4★541 rev
Newest
by launch datemcc direct Set of 6 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (White)
mcc direct£50.08197 rev
mcc direct Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (1 White)
mcc direct£10.79197 rev
CoPaws Wooden Folding Chair with PU Leather Padded Seat Foldable Dining Chair Portable & Easy Clean Folding Chair for Kitchen Living Room Patio Garden & Home Office 1 Piece
CoPaws£49.8816 rev
mcc direct Set of 2 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (Beige)
mcc direct£14.90197 rev
COSTWAY Folding Chairs Set of 2 Rubber Wood Counter Dining Chairs with Backrest & Padded Seat Kitchen Office Conference Side Chair Seating (Linen Fabric Seat Slatted Back Beige + Natural)
COSTWAY£101.4233 rev
Trending
90-day click momentummcc direct Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (1 White)
mcc direct£10.794.5★
Harbour Housewares Beech Wood Folding Chairs - Natural - 2x - Wooden Garden Chair Outdoor Seating Deck Seats Lightweight Foldable Dining Patio Furniture
Harbour Housewares£41.754.3★
mcc direct Set of 2 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (Beige)
mcc direct£14.904.5★
FurnitureXtra Solid Wood Folding Chairs Indoor Outdoor Banquet Folding Chair Seating (Beech)
FurnitureXtra£33.174.4★
mcc direct Set of 6 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (White)
mcc direct£50.084.5★
What buyers say about folding wooden chair
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable”
“Solid sturdy chairs”
“Quality chair”
“Good value”
“The chair padding is comfy”
“As Advertised”
“They are nicely assembled and robust”
“Easy to use and store”
“yet the chair remains surprisingly light”
“perfect size to put under bed”
What buyers complain about
“An absolute nightmare to assemble”
“Chairs broke”
“Low quality product beware”
“Not comfortable”
“some terrible instructions”
“Sorry to say its not cusion padded”
“Is very light unfortunately I cant to use”
“sticker on frame difficult to remove-should have been stuck on seat”
“I just dont think its suitable for tall people or people are happier”
“its a bit on heavy side”
Top return reasons
Common questions
- Is folding wooden chair profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 54 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Worth a look (56/100).
- How competitive is the folding wooden chair niche?
- 27 brands and 31 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in folding wooden chair?
- Top complaints mined from reviews: Assembly/Installation, Durability, Quality-Overall. The return rate is 0.1%.
- When does demand for folding wooden chair peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the folding wooden chair niche?
- Listings span £10.79–£105.36; the average listing price is £44.86 (sweet spot $15–$100). The average incumbent carries 781 reviews — the moat a new listing must climb.