Folding Wooden Chair
Folding Wooden Chair shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Is Folding Wooden Chair profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Folding Wooden Chair is a £36K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Folding Wooden Chair: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +0.6% over the last 90 days and 1.7% of searches end in a purchase.
£36K
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 54 products
Top Folding Wooden Chair products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
mcc direct Set of 6 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (White)
- Price
- £50.08
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 6mo ago
Harbour Housewares White Padded Folding Chairs - Pack of 1 Portable Folding Chairs for Dining Office Vanity Makeup Study & Home Soft Padded Seating Small Desk Seats
- Price
- £13.22
- Rating
- 4.5/5
- Reviews
- 1,917
- Age
- 8y ago
Harbour Housewares Padded Folding Chair Black - 6 Pack - Metal Frame Seat with Cushioned Backrest Easy Store Compact Design Durable Office Dining Bedroom or Event Seating Max Load 114kg
- Price
- £59.17
- Rating
- 4.5/5
- Reviews
- 4,611
- Age
- 13y ago
Nyxi Folding Chair Padded Paris Faux Leather Home Office Dining (1 X Chair White)
- Price
- £15.21
- Rating
- 4.5/5
- Reviews
- 2,931
- Age
- 6y ago
IPAE-Progarden Komodo Indonesian Effect Folding Chair Plastic Anthracite 44 x 41 x 78 cm
- Price
- £16.83
- Rating
- 4.4/5
- Reviews
- 541
- Age
- 9y ago
Trending
90-day click momentum
mcc direct Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (1 White)
- Price
- £10.79
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 6mo ago
Harbour Housewares Beech Wood Folding Chairs - Natural - 2x - Wooden Garden Chair Outdoor Seating Deck Seats Lightweight Foldable Dining Patio Furniture
- Price
- £41.75
- Rating
- 4.3/5
- Reviews
- 109
- Age
- 3y ago
mcc direct Set of 2 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (Beige)
- Price
- £14.90
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 1y ago
FurnitureXtra Solid Wood Folding Chairs Indoor Outdoor Banquet Folding Chair Seating (Beech)
- Price
- £33.17
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 11y ago
mcc direct Set of 6 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (White)
- Price
- £50.08
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 6mo ago
Newest
by launch datemcc direct Set of 6 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (White)
- Price
- £50.08
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 6mo ago
mcc direct Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (1 White)
- Price
- £10.79
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 6mo ago
CoPaws Wooden Folding Chair with PU Leather Padded Seat Foldable Dining Chair Portable & Easy Clean Folding Chair for Kitchen Living Room Patio Garden & Home Office 1 Piece
- Price
- £49.88
- Rating
- 3.6/5
- Reviews
- 16
- Age
- 11mo ago
mcc direct Set of 2 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (Beige)
- Price
- £14.90
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 1y ago
COSTWAY Folding Chairs Set of 2 Rubber Wood Counter Dining Chairs with Backrest & Padded Seat Kitchen Office Conference Side Chair Seating (Linen Fabric Seat Slatted Back Beige + Natural)
- Price
- £101.42
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
Brands
27 falling
Sellers
31
Top-5 brand share
61%
Top 20: 95%
Top-5 click share
23%
Top 20: 64%
Open market
36%
- Harbour Housewares28%
- mcc direct13%
- Nyxi11%
- VonHaus5%
- COSTWAY4%
- ipae progarden4%
Folding Wooden Chair demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top Folding Wooden Chair search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- folding wooden chair10K/yr
- party chairs6K/yr
- white folding chair8K/yr
- wood folding chairs6K/yr
- folding dining chairs set of 27K/yr
- folding chair wooden4K/yr
- folding chairs set of 66K/yr
What reviews say buyers love and hate about Folding Wooden Chair
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Very comfortable”
“Solid sturdy chairs”
“Quality chair”
“Good value”
“The chair padding is comfy”
What buyers complain about
61% of reviews“An absolute nightmare to assemble”
“Chairs broke”
“Low quality product beware”
“Not comfortable”
“some terrible instructions”
Folding Wooden Chair return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Folding Wooden Chair questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
