Folding Wooden Chair
MaybeReturns run at only 0.1% of orders. But shoppers spend only $36K a year here, so Folding Wooden Chair is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £36K/yr48K searches / yr
- 90-day growth
- +0.6%search demand this quarter
- Competition
- 23%top-5 click share · 27 brands · 31 sellers
Flapen Score
Folding Wooden Chair against its category
The dotted line is the Home & Garden average. Past it, Folding Wooden Chair is stronger. Inside it, weaker.
Market
The Folding Wooden Chair market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Folding Wooden Chair 48K times last year and spent an estimated £36K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- +0.6%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £36Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- folding wooden chair10K searches a year
02 · Price
A sale here is worth £44.86.
Listings sell for £44.86 on average, from £10.79 to £105.36. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £44.86 that is £0 to £4K a year per listing.
- Average price
- £44.86inside the $15 to $100 sweet spot
- Price range
- £10.79–£105.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #93 within Garden Furniture & Accessories. It carries 781 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 17%
- Out of stock, average day
- 22.3%
- Average rank
- #93in Garden Furniture & Accessories
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 781per listing
- Listings tracked
- 54
04 · Newcomers
Amazon counts 2 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Folding Wooden Chair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
mcc direct Set of 6 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (White)
- Price
- £50.08
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 6mo ago
Harbour Housewares White Padded Folding Chairs - Pack of 1 Portable Folding Chairs for Dining Office Vanity Makeup Study & Home Soft Padded Seating Small Desk Seats
- Price
- £13.22
- Rating
- 4.5/5
- Reviews
- 1,917
- Age
- 8y ago
Harbour Housewares Padded Folding Chair Black - 6 Pack - Metal Frame Seat with Cushioned Backrest Easy Store Compact Design Durable Office Dining Bedroom or Event Seating Max Load 114kg
- Price
- £59.17
- Rating
- 4.5/5
- Reviews
- 4,611
- Age
- 13y ago
Nyxi Folding Chair Padded Paris Faux Leather Home Office Dining (1 X Chair White)
- Price
- £15.21
- Rating
- 4.5/5
- Reviews
- 2,931
- Age
- 6y ago
IPAE-Progarden Komodo Indonesian Effect Folding Chair Plastic Anthracite 44 x 41 x 78 cm
- Price
- £16.83
- Rating
- 4.4/5
- Reviews
- 541
- Age
- 9y ago
Trending
90-day click momentum
mcc direct Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (1 White)
- Price
- £10.79
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 6mo ago
Harbour Housewares Beech Wood Folding Chairs - Natural - 2x - Wooden Garden Chair Outdoor Seating Deck Seats Lightweight Foldable Dining Patio Furniture
- Price
- £41.75
- Rating
- 4.3/5
- Reviews
- 109
- Age
- 3y ago
mcc direct Set of 2 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (Beige)
- Price
- £14.90
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 1y ago
FurnitureXtra Solid Wood Folding Chairs Indoor Outdoor Banquet Folding Chair Seating (Beech)
- Price
- £33.17
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 11y ago
mcc direct Set of 6 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (White)
- Price
- £50.08
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 6mo ago
Newest
by launch datemcc direct Set of 6 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (White)
- Price
- £50.08
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 6mo ago
mcc direct Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (1 White)
- Price
- £10.79
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 6mo ago
CoPaws Wooden Folding Chair with PU Leather Padded Seat Foldable Dining Chair Portable & Easy Clean Folding Chair for Kitchen Living Room Patio Garden & Home Office 1 Piece
- Price
- £49.88
- Rating
- 3.6/5
- Reviews
- 16
- Age
- 11mo ago
mcc direct Set of 2 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (Beige)
- Price
- £14.90
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 1y ago
COSTWAY Folding Chairs Set of 2 Rubber Wood Counter Dining Chairs with Backrest & Padded Seat Kitchen Office Conference Side Chair Seating (Linen Fabric Seat Slatted Back Beige + Natural)
- Price
- £101.42
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
31
Top-5 brand share
61%
Top 20: 95%
Top-5 click share
23%
Top 20: 64%
Open market
36%
- Harbour Housewares28%
- mcc direct13%
- Nyxi11%
- VonHaus5%
- COSTWAY4%
- ipae progarden4%
Demand
Folding Wooden Chair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Folding Wooden Chair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- folding wooden chair10K/yr
- party chairs6K/yr
- white folding chair8K/yr
- wood folding chairs6K/yr
- folding dining chairs set of 27K/yr
- folding chair wooden4K/yr
- folding chairs set of 66K/yr
Reviews and returns
What reviews say buyers love and hate about Folding Wooden Chair
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
An absolute nightmare to assemble
Impossible to assemble
awful assembly
Chairs broke
durability seems to be the weak point
dont expect it to last forever with regular use
Low quality product beware
Poor quality
Absolute rubbish, dont waste your money
Not comfortable
not comfy TBO
Not comfy, so not worth the money at all
some terrible instructions
The instructions werent easy to follow
SELF ASSEMBLY - Inadequate instructions
Love
Very comfortable
Good value and very comfortable for everyday use
Comfortable chair
Solid sturdy chairs
Very Sturdy
chairs are sturdy
Quality chair
Amazing quality
Good quality chair
Good value
Value for money
Excellent value for money
The chair padding is comfy
These chairs are absolutely great soft cushion and easy to open and store
But with a cushion it's better
Return
0.1% Return rate 39% Fixable by listing
I just dont think its suitable for tall people or people are happier
This causes me to suggest that these lovely chairs may not be suitable for persons having a shorter stature
On arrival, my main disappointment with this chair is that it is quite small in height, so it is more towards teh height for a child, really
Not comfortable
not comfy TBO
Not comfy, so not worth the money at all
Low quality product beware
Poor quality
Absolute rubbish, dont waste your money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folding Wooden Chair questions
Answered from the same tracked data.