folding table and chairs
Worth a lookShows low returns (0.3%), but weak search conversion (0.4%) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Review moat
Great437.26avg incumbent reviews — the moat a new listing must climb
Avg price
Good£124.76avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good£395K£395K/yr · 772K searches
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
Price range
Bad£26.40–£572.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, folding table and chairs is a £395K/yr Amazon United Kingdom market (772K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
folding table and chairs market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £312K–£374K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 28%
- Sponsored
- 92%
- Out of stock
- 8.7%
- Avg brand age
- 37 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
34
Top-5 brand share
72%
Top 20: 97%
Top-5 click share
35%
Top 20: 69%
Open market
25%
- Seconique22%
- Mondeer17%
- HOMCOM13%
- Warmiehomy10%
- Hearthform9%
- Mercers Furniture3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top folding table and chairs search terms
- folding table and chairs124K/yr
- drop leaf table102K/yr
- foldable table and chairs52K/yr
- drop leaf table and chairs57K/yr
- folding dining table and chairs41K/yr
- foldable dining table and chairs25K/yr
- drop leaf tables for small spaces17K/yr
- fold down dining table and chairs31K/yr
- folding table and chairs set 418K/yr
- folding dining table and chairs set 418K/yr
Top folding table and chairs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Seconique Santos Butterfly Dining Set in Grey/Distressed Waxed Pine
Seconique£138.043.8★2,040 rev
Seconique Santos Butterfly Dining Set in Green/Distressed Waxed Pine
Seconique£154.433.8★2,040 rev
Hearthform Space Saving Folding Dining Table with Wheels No Assembly Required Solid Wood Extending Kitchen & Dining Table in Walnut Rolls Away for Storage130CMWithout Chairs
Hearthform£366.773.5★3 rev
Mondeer Folding Dining Table and Chairs Set 4 Drop Leaf Table for Small Spaces with 4 Chairs Foldable Table with Storage Shelf for Kitchen Dining Room (Red Oak and White)
Mondeer£90.564.4★204 rev
Mondeer Folding Dining Table and Chairs Set 4 Drop Leaf Table for Small Spaces with 4 Chairs Foldable Table with Storage Shelf for Kitchen Dining Room (Rustic Brown and Black)
Mondeer£94.614.4★204 rev
Newest
by launch date
Mondeer Folding Space-Saving Dining Table and Chairs Set 4
Mondeer£75.532 rev
Blisswood Folding Dining Table for 46 People 130cm Extendable Drop Leaf Table with 2 Drawers & 3 Storage Shelves Space Saving Wooden Kitchen Dining Table for Small Spaces Painted Sage Green Finish
Blisswood£117.0811 rev
Mondeer Folding Dining Table and Chairs Set 4 140 x 80 cm Drop Leaf Table with 2 Drawers and Storage Shelves Foldable Table with 4 Cushioned Stools for Kitchen Dining Room Living Room
Mondeer£103.6818 rev
Mercers Furniture Corona Butterfly Dining Set Folding Table And 4 Folding Chairs Solid Wood Pine Wooden Drop Leaf Adjustable Kitchen Chair Storage Mexican 75cm High 42/78/114cm Wide 92cm Deep (White)
Mercers Furniture£147.595 rev
Warmiehomy Wooden Foldable Dining Table and Chairs Set 4 Drop Leaf Table and Chairs Set 4 Folding Table with Storage Shelf and 4 Chairs for Kitchen Dining Room Living Room(Green & Wood)
Warmiehomy£95.9730 rev
Trending
90-day click momentumMondeer Folding Dining Table and Chairs Set 4 140 x 80 cm Drop Leaf Table with 2 Drawers and Storage Shelves Foldable Table with 4 Cushioned Stools for Kitchen Dining Room Living Room
Mondeer£103.684.2★
Blisswood Folding Dining Table for 46 People 130cm Extendable Drop Leaf Table with 2 Drawers & 3 Storage Shelves Space Saving Wooden Kitchen Dining Table for Small Spaces Painted Sage Green Finish
Blisswood£117.084.9★
Mondeer Folding Space-Saving Dining Table and Chairs Set 4
Mondeer£75.534.4★
ModernLuxe Elegant Dining Table and Chairs Set 4 Multifunctional Folding Table with Comfortable Cushioned Stools Space-Saving and Stylish Design White and Oak Finish Black Tabletop 120×80×75 cm
ModernLuxe£76.904.4★
Mercers Furniture Corona Butterfly Dining Set Folding Table And 4 Folding Chairs Solid Wood Pine Wooden Drop Leaf Adjustable Kitchen Chair Storage Mexican 75cm High 42/78/114cm Wide 92cm Deep (White)
Mercers Furniture£147.594.2★
What buyers say about folding table and chairs
What buyers praise and complain about, mined from review topics.What buyers love
“The table is very sturdy”
“assembly was easy”
“Table is very good quality”
“Good for the money”
“Easy fit”
“Just what we needed”
“Very handy”
“Easy to store”
“looks extremely beautiful makes my garden completed”
“Clear instructions”
What buyers complain about
“Not as strong”
“The table's quality is unsatisfactory”
“a pain to put together”
“The instructions suck”
“After a while started to break”
“Precut holes are not aligned properly”
“Although, a little heavier than expected”
“it was cracking the wood”
“Poor design and unclear assembly instructions”
“slightly larger than I expected”
Top return reasons
Common questions
- Is folding table and chairs profitable to sell on Amazon United Kingdom?
- The niche generates £395K/yr across 61 tracked products. 4 of 24 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the folding table and chairs niche?
- 25 brands and 34 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in folding table and chairs?
- Top complaints mined from reviews: Strength, Quality-Overall, Assembly/Installation. The return rate is 0.3%.
- When does demand for folding table and chairs peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the folding table and chairs niche?
- Listings span £26.40–£572.75; the average listing price is £124.76 (sweet spot $15–$100). The average incumbent carries 437 reviews — the moat a new listing must climb.