Folding Table and Chairs
MaybeReturns run at only 0.3% of orders. But buyers convert on only 0.4% of searches, so Folding Table and Chairs is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £395K/yr772K searches / yr
- 90-day growth
- -22.3%search demand this quarter
- Competition
- 35%top-5 click share · 25 brands · 34 sellers
Flapen Score
Folding Table and Chairs against its category
The dotted line is the Home & Garden average. Past it, Folding Table and Chairs is stronger. Inside it, weaker.
Market
The Folding Table and Chairs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Folding Table and Chairs 772K times last year and spent an estimated £395K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 772K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £395K a year.
- Searches, last 12 months
- 772K
- Growth, 90 days vs prior 90
- -22.3%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £395Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- folding table and chairs124K searches a year
02 · Price
A sale here is worth £124.76.
Listings sell for £124.76 on average, from £26.40 to £572.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £124.76 that is £0 to £12K a year per listing.
- Average price
- £124.76above the $15 to $100 sweet spot
- Price range
- £26.40–£572.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£12K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #111 within Furniture. It carries 437 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 28%
- Out of stock, average day
- 8.7%
- Average rank
- #111in Furniture
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 437per listing
- Listings tracked
- 61
04 · Newcomers
Amazon counts 4 of last year's 24 launches as successful.
24 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 24
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Folding Table and Chairs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Seconique Santos Butterfly Dining Set in Grey/Distressed Waxed Pine
- Price
- £138.04
- Rating
- 3.8/5
- Reviews
- 2,040
- Age
- 7y ago
Seconique Santos Butterfly Dining Set in Green/Distressed Waxed Pine
- Price
- £154.43
- Rating
- 3.8/5
- Reviews
- 2,040
- Age
- 1y ago
Hearthform Space Saving Folding Dining Table with Wheels No Assembly Required Solid Wood Extending Kitchen & Dining Table in Walnut Rolls Away for Storage130CMWithout Chairs
- Price
- £366.77
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 10mo ago
Mondeer Folding Dining Table and Chairs Set 4 Drop Leaf Table for Small Spaces with 4 Chairs Foldable Table with Storage Shelf for Kitchen Dining Room (Red Oak and White)
- Price
- £90.56
- Rating
- 4.4/5
- Reviews
- 204
- Age
- 1y ago
Mondeer Folding Dining Table and Chairs Set 4 Drop Leaf Table for Small Spaces with 4 Chairs Foldable Table with Storage Shelf for Kitchen Dining Room (Rustic Brown and Black)
- Price
- £94.61
- Rating
- 4.4/5
- Reviews
- 204
- Age
- 8mo ago
Trending
90-day click momentum
Mondeer Folding Dining Table and Chairs Set 4 140 x 80 cm Drop Leaf Table with 2 Drawers and Storage Shelves Foldable Table with 4 Cushioned Stools for Kitchen Dining Room Living Room
- Price
- £103.68
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago
Blisswood Folding Dining Table for 46 People 130cm Extendable Drop Leaf Table with 2 Drawers & 3 Storage Shelves Space Saving Wooden Kitchen Dining Table for Small Spaces Painted Sage Green Finish
- Price
- £117.08
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 3mo ago
Mondeer Folding Space-Saving Dining Table and Chairs Set 4
- Price
- £75.53
- Rating
- 4.4/5
- Reviews
- 2
- Age
- 1mo ago
ModernLuxe Elegant Dining Table and Chairs Set 4 Multifunctional Folding Table with Comfortable Cushioned Stools Space-Saving and Stylish Design White and Oak Finish Black Tabletop 120×80×75 cm
- Price
- £76.90
- Rating
- 4.4/5
- Reviews
- 238
- Age
- 7mo ago
Mercers Furniture Corona Butterfly Dining Set Folding Table And 4 Folding Chairs Solid Wood Pine Wooden Drop Leaf Adjustable Kitchen Chair Storage Mexican 75cm High 42/78/114cm Wide 92cm Deep (White)
- Price
- £147.59
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 3mo ago
Newest
by launch dateMondeer Folding Space-Saving Dining Table and Chairs Set 4
- Price
- £75.53
- Rating
- 4.4/5
- Reviews
- 2
- Age
- 1mo ago
Blisswood Folding Dining Table for 46 People 130cm Extendable Drop Leaf Table with 2 Drawers & 3 Storage Shelves Space Saving Wooden Kitchen Dining Table for Small Spaces Painted Sage Green Finish
- Price
- £117.08
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 3mo ago
Mondeer Folding Dining Table and Chairs Set 4 140 x 80 cm Drop Leaf Table with 2 Drawers and Storage Shelves Foldable Table with 4 Cushioned Stools for Kitchen Dining Room Living Room
- Price
- £103.68
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago
Mercers Furniture Corona Butterfly Dining Set Folding Table And 4 Folding Chairs Solid Wood Pine Wooden Drop Leaf Adjustable Kitchen Chair Storage Mexican 75cm High 42/78/114cm Wide 92cm Deep (White)
- Price
- £147.59
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 3mo ago
Warmiehomy Wooden Foldable Dining Table and Chairs Set 4 Drop Leaf Table and Chairs Set 4 Folding Table with Storage Shelf and 4 Chairs for Kitchen Dining Room Living Room(Green & Wood)
- Price
- £95.97
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
34
Top-5 brand share
72%
Top 20: 97%
Top-5 click share
35%
Top 20: 69%
Open market
25%
- Seconique22%
- Mondeer17%
- HOMCOM13%
- Warmiehomy10%
- Hearthform9%
- Mercers Furniture3%
Demand
Folding Table and Chairs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Folding Table and Chairs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- folding table and chairs124K/yr
- drop leaf table102K/yr
- foldable table and chairs52K/yr
- drop leaf table and chairs57K/yr
- folding dining table and chairs41K/yr
- foldable dining table and chairs25K/yr
- drop leaf tables for small spaces17K/yr
- fold down dining table and chairs31K/yr
- folding table and chairs set 418K/yr
- folding dining table and chairs set 418K/yr
Reviews and returns
What reviews say buyers love and hate about Folding Table and Chairs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not as strong
Not sturdy
Not robust
The table's quality is unsatisfactory
Cheaply made
Poor quality
a pain to put together
Hard to assembly
Terrible table assembled ok
The instructions suck
Instructions very vague
Arrived without instructions :
After a while started to break
only used for 2 months
unlikely to last—especially in a household with children
Love
The table is very sturdy
Strong and sturdy
Sturdy construction
assembly was easy
Very easy to assemble
Easy assembly
Table is very good quality
Great build quality
Decent quality
Good for the money
Excellent value
Excellent value for money
Easy fit
It fits the discription advertised
Its perfect for small spaces
Return
0.3% Return rate 45% Fixable by listing
slightly larger than I expected
Small
they're very long
Not as strong
Not sturdy
Not robust
Although, a little heavier than expected
as it's so heavy
a little heavy
The table's quality is unsatisfactory
Cheaply made
Poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folding Table and Chairs questions
Answered from the same tracked data.