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Folding Table and Chairs

Maybe

An estimated 0.3% of orders come back. But buyers convert on only 0.4% of searches, so Folding Table and Chairs is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£395K/yr772K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
35%top-5 click share · 25 brands · 34 sellers

Flapen Score

Folding Table and Chairs against its category

The dotted line is the Home & Garden average. Past it, Folding Table and Chairs is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folding Table and Chairs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Folding Table and Chairs 772K times last year and spent an estimated £395K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 772K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £395K a year.

Searches, last 12 months
772K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
0.4%
Market size, estimated
£395Ka year
Peak month
November2.6× the quietest month
Top search term
folding table and chairs124K searches a year

02 · Price

A sale here is worth £124.76.

Listings sell for £124.76 on average, from £26.40 to £572.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £124.76 that is £0 to £12K a year per listing.

Average price
£124.76above the $15 to $100 sweet spot
Price range
£26.40–£572.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #111 within Furniture. It carries 437 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
28%
Out of stock, average day
8.7%
Average rank
#111in Furniture
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
437per listing
Listings tracked
61

04 · Newcomers

4 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Folding Table and Chairs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£12K£24K£36K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

34

Est. top-5 brand share

72%

Top 20: 97%

Est. top-5 click share

35%

Top 20: 69%

Open market

25%

  • Seconique22%
  • Mondeer17%
  • HOMCOM13%
  • Warmiehomy10%
  • Hearthform9%
  • Mercers Furniture3%

Demand

Folding Table and Chairs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Folding Table and Chairs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • folding table and chairs124K/yr
  • drop leaf table102K/yr
  • foldable table and chairs52K/yr
  • drop leaf table and chairs57K/yr
  • folding dining table and chairs41K/yr
  • foldable dining table and chairs25K/yr
  • drop leaf tables for small spaces17K/yr
  • fold down dining table and chairs31K/yr
  • folding table and chairs set 418K/yr
  • folding dining table and chairs set 418K/yr

Reviews and returns

What reviews say buyers love and hate about Folding Table and Chairs

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Strength”
12%of negative reviews mention “Strength”
0.3%of orders come back
“Not as strong”
A buyer, on “Strength”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Folding Table and Chairs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data