Folding Shovel
FailShoppers spend only $35K a year here, so Folding Shovel is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £35K/yr75K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 60%top-5 click share · 17 brands · 37 sellers
Flapen Score
Folding Shovel against its category
The dotted line is the Home & Garden average. Past it, Folding Shovel is stronger. Inside it, weaker.
Market
The Folding Shovel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Folding Shovel 75K times last year and spent an estimated £35K. The top 5 brands take 82% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £35Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- folding shovel22K searches a year
02 · Price
A sale here is worth £11.59.
Listings sell for £11.59 on average, from £5.57 to £30.37. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £11.59 that is £1K to £3K a year per listing.
- Average price
- £11.59under the $15 to $100 sweet spot
- Price range
- £5.57–£30.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #165 within Garden Tools & Watering Equipment. It carries 979 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 13.8%
- Average rank
- #165in Garden Tools & Watering Equipment
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 979per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Folding Shovel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Folding Survival Shovel 23 IN 50# high-carbon steel Entrenching Tool Folding Camping Shovel Firefighting Shovel Portable Shovel For Garden Hunting Hiking Fishing Car Emergency Gifts For Men
- Price
- £11.67
- Rating
- 4.5/5
- Reviews
- 1,696
- Age
- 4y ago

Folding Shovel 47cm Lightweight Digging Shovels High Carbon Steel Portable Snow Shovel for Outdoor Camping Backpacking Hiking Car Emergency Home Garden
- Price
- £7.54
- Rating
- 4.0/5
- Reviews
- 875
- Age
- 1y ago

ADTSADDTO Folding Survival Shovel 26 IN 50# High-Carbon Steel Entrenching Tool for Camping Firefighting Garden Hunting Hiking Fishing Car Emergency Gifts for Men
- Price
- £9.80
- Rating
- 4.5/5
- Reviews
- 170
- Age
- 1y ago

Rhino USA Folding Survival Shovel with Pick - Heavy Duty Carbon Steel Folding Shovel for Off Road Camping Gardening Beach Digging Dirt Sand Mud & Snow
- Price
- £21.26
- Rating
- 4.6/5
- Reviews
- 10,643
- Age
- 8y ago

Folding Survival Shovel 23 IN 50# high-carbon steel Entrenching Tool Folding Camping Shovel Firefighting Shovel Portable Shovel For Garden Hunting Hiking Fishing Car Emergency Gifts For Men
- Price
- £10.90
- Rating
- 4.5/5
- Reviews
- 1,696
- Age
- 2y ago
Trending
90-day click momentum
Meehoo Folding Shovel Heavy Duty Carbon Steel Foldable Camping Trowel Small Garden Spade Survival Equipment Hiking Accessory(46cm Medium Black)
- Price
- £11.26
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6mo ago

OIHCAZ Camping Backpacking Trowel Ultralight Stainless Steel Shovel Survival Equipment Lightweight Small Trowels Tools for Hiking Gardening
- Price
- £5.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

13PCS Survival Kit Camping Tools - Survival Gear and Equipment with Folding Shovel & Extension Rod & Survival Axe & Pliers & 16-in-1 Multi-Tool Outdoor Tool Kit for Camping Hiking Bushcraft
- Price
- £30.37
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 7mo ago

Folding Shovel Portable 32IN With Car Safety Hammer and Extended Handle 50# High-Carbon Steel Entrenching Tool Survival Shovel for Garden Hunting Hiking Fishing Car Emergency Gifts for Men
- Price
- £13.77
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 1y ago

Folding Survival Shovel 23 IN 50# high-carbon steel Entrenching Tool Folding Camping Shovel Firefighting Shovel Portable Shovel For Garden Hunting Hiking Fishing Car Emergency Gifts For Men
- Price
- £10.90
- Rating
- 4.5/5
- Reviews
- 1,696
- Age
- 2y ago
Newest
by launch date
Meehoo Folding Shovel Heavy Duty Carbon Steel Foldable Camping Trowel Small Garden Spade Survival Equipment Hiking Accessory(46cm Medium Black)
- Price
- £11.26
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6mo ago

13PCS Survival Kit Camping Tools - Survival Gear and Equipment with Folding Shovel & Extension Rod & Survival Axe & Pliers & 16-in-1 Multi-Tool Outdoor Tool Kit for Camping Hiking Bushcraft
- Price
- £30.37
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 7mo ago

Folding Shovel High Carbon Steel Entrenching Tool
- Price
- £5.57
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 10mo ago

OIHCAZ Camping Backpacking Trowel Ultralight Stainless Steel Shovel Survival Equipment Lightweight Small Trowels Tools for Hiking Gardening
- Price
- £5.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Tioneer Ultralight Backpacking Trowel TA2 Titanium Hand Camping Shovel Garden Trowel Small Potty Multitool with Anti-slip hand rope for Outdoor Hiking Camping
- Price
- £9.72
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
37
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
21%
- ADTSADDTO46%
- PLACHIDAY15%
- Rhino USA9%
- Xtremeauto5%
- Meehoo3%
- Epic Militaria3%
Demand
Folding Shovel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Folding Shovel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- folding shovel22K/yr
- camping shovel15K/yr
- foldable shovel10K/yr
- folding spade7K/yr
- survival shovel7K/yr
- entrenching tool5K/yr
- camping spade3K/yr
- tactical shovel3K/yr
- military shovel3K/yr
Reviews and returns
What reviews say buyers love and hate about Folding Shovel
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
Folds really small
What first surprised me was how small the pouch is that it comes in
likely to break
Broke on the first dig
Shovel snapped in half on the first time I used it
The biggest weakness is definitely the axe head
Not as sturdy as expected
Flimsy
Cheap multitools
Poor product
I was worried for the quality when I saw the price
dous't not clean your bum
Love
Good quality, solid stuff
Good quality
Good Quality tool
Excellent value for money
Good value
Good value for money
A Nice Solid Set
The handle is surprisingly strong
Very sturdy
easy to use
Very handy tool
Perfect for small areas
Better than I expected
Exactly what i needed
Does what it should
Return
1.0% Return rate 35% Fixable by listing
Too small
Folds really small
What first surprised me was how small the pouch is that it comes in
It is a little on the heavy side
Heavier than expected. in a good way.
I think its too heavy to wear on your belt
Cheap multitools
Poor product
I was worried for the quality when I saw the price
likely to break
Broke on the first dig
Shovel snapped in half on the first time I used it
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folding Shovel questions
Answered from the same tracked data.









