Folding Shovel
a small market ($35K/yr) — Folding Shovel doesn't clear our bar today.
Flapen Score
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Is Folding Shovel profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Folding Shovel is a £35K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Folding Shovel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.7% over the last 90 days and 4.0% of searches end in a purchase.
£35K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 23 products
Top Folding Shovel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Folding Survival Shovel 23 IN 50# high-carbon steel Entrenching Tool Folding Camping Shovel Firefighting Shovel Portable Shovel For Garden Hunting Hiking Fishing Car Emergency Gifts For Men
- Price
- £11.67
- Rating
- 4.5/5
- Reviews
- 1,696
- Age
- 4y ago
Folding Shovel 47cm Lightweight Digging Shovels High Carbon Steel Portable Snow Shovel for Outdoor Camping Backpacking Hiking Car Emergency Home Garden
- Price
- £7.54
- Rating
- 4.0/5
- Reviews
- 875
- Age
- 1y ago
ADTSADDTO Folding Survival Shovel 26 IN 50# High-Carbon Steel Entrenching Tool for Camping Firefighting Garden Hunting Hiking Fishing Car Emergency Gifts for Men
- Price
- £9.80
- Rating
- 4.5/5
- Reviews
- 170
- Age
- 1y ago
Rhino USA Folding Survival Shovel with Pick - Heavy Duty Carbon Steel Folding Shovel for Off Road Camping Gardening Beach Digging Dirt Sand Mud & Snow
- Price
- £21.26
- Rating
- 4.6/5
- Reviews
- 10,643
- Age
- 8y ago
Folding Survival Shovel 23 IN 50# high-carbon steel Entrenching Tool Folding Camping Shovel Firefighting Shovel Portable Shovel For Garden Hunting Hiking Fishing Car Emergency Gifts For Men
- Price
- £10.90
- Rating
- 4.5/5
- Reviews
- 1,696
- Age
- 2y ago
Trending
90-day click momentum
Meehoo Folding Shovel Heavy Duty Carbon Steel Foldable Camping Trowel Small Garden Spade Survival Equipment Hiking Accessory(46cm Medium Black)
- Price
- £11.26
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6mo ago
OIHCAZ Camping Backpacking Trowel Ultralight Stainless Steel Shovel Survival Equipment Lightweight Small Trowels Tools for Hiking Gardening
- Price
- £5.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
13PCS Survival Kit Camping Tools - Survival Gear and Equipment with Folding Shovel & Extension Rod & Survival Axe & Pliers & 16-in-1 Multi-Tool Outdoor Tool Kit for Camping Hiking Bushcraft
- Price
- £30.37
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 7mo ago
Folding Shovel Portable 32IN With Car Safety Hammer and Extended Handle 50# High-Carbon Steel Entrenching Tool Survival Shovel for Garden Hunting Hiking Fishing Car Emergency Gifts for Men
- Price
- £13.77
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 1y ago
Folding Survival Shovel 23 IN 50# high-carbon steel Entrenching Tool Folding Camping Shovel Firefighting Shovel Portable Shovel For Garden Hunting Hiking Fishing Car Emergency Gifts For Men
- Price
- £10.90
- Rating
- 4.5/5
- Reviews
- 1,696
- Age
- 2y ago
Newest
by launch dateMeehoo Folding Shovel Heavy Duty Carbon Steel Foldable Camping Trowel Small Garden Spade Survival Equipment Hiking Accessory(46cm Medium Black)
- Price
- £11.26
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6mo ago
13PCS Survival Kit Camping Tools - Survival Gear and Equipment with Folding Shovel & Extension Rod & Survival Axe & Pliers & 16-in-1 Multi-Tool Outdoor Tool Kit for Camping Hiking Bushcraft
- Price
- £30.37
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 7mo ago
Folding Shovel High Carbon Steel Entrenching Tool
- Price
- £5.57
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 10mo ago
OIHCAZ Camping Backpacking Trowel Ultralight Stainless Steel Shovel Survival Equipment Lightweight Small Trowels Tools for Hiking Gardening
- Price
- £5.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Tioneer Ultralight Backpacking Trowel TA2 Titanium Hand Camping Shovel Garden Trowel Small Potty Multitool with Anti-slip hand rope for Outdoor Hiking Camping
- Price
- £9.72
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
37
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
21%
- ADTSADDTO46%
- PLACHIDAY15%
- Rhino USA9%
- Xtremeauto5%
- Meehoo3%
- Epic Militaria3%
Folding Shovel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.7×
Top Folding Shovel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- folding shovel22K/yr
- camping shovel15K/yr
- foldable shovel10K/yr
- folding spade7K/yr
- survival shovel7K/yr
- entrenching tool5K/yr
- camping spade3K/yr
- tactical shovel3K/yr
- military shovel3K/yr
What reviews say buyers love and hate about Folding Shovel
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Good quality, solid stuff”
“Excellent value for money”
“A Nice Solid Set”
“easy to use”
“Better than I expected”
What buyers complain about
60% of reviews“Too small”
“likely to break”
“The biggest weakness is definitely the axe head”
“Cheap multitools”
“dous't not clean your bum”
Folding Shovel return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Folding Shovel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
