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Folding Double Bed

Fail

Buyers convert on only 0.5% of searches, so Folding Double Bed is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£62K/yr108K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
43%top-5 click share · 26 brands · 38 sellers

Flapen Score

Folding Double Bed against its category

The dotted line is the Home & Garden average. Past it, Folding Double Bed is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folding Double Bed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Folding Double Bed 108K times last year and spent an estimated £62K. The top 5 brands take 59% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
0.5%
Market size, estimated
£62Ka year
Top search term
folding double bed26K searches a year

02 · Price

A sale here is worth £114.84.

Listings sell for £114.84 on average, from £32.09 to £294.48. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £114.84 that is £0 to £11K a year per listing.

Average price
£114.84above the $15 to $100 sweet spot
Price range
£32.09–£294.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #98 within Furniture. It carries 5,137 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
78%
Out of stock, average day
9.8%
Average rank
#98in Furniture
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,137per listing
Listings tracked
41

04 · Newcomers

Amazon counts 6 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
27 months

Products

Top Folding Double Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

38

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

43%

Top 20: 80%

Open market

37%

  • JAY-BE32%
  • Zinus9%
  • Amazon Basics8%
  • Frost IX6%
  • COTUBLR4%
  • Doubleslee4%

Demand

Folding Double Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Folding Double Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • folding double bed26K/yr
  • double folding bed20K/yr
  • foldable double bed10K/yr
  • folding bed double10K/yr
  • small double folding bed7K/yr
  • fold up double bed6K/yr
  • fold out double bed5K/yr
  • guest bed double5K/yr
  • z bed double6K/yr
  • double folding bed with mattress5K/yr

Reviews and returns

What reviews say buyers love and hate about Folding Double Bed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.12

Broke within months

Not durable

Broken

Quality-Overall9%−0.01

Bad quality

Perhaps I just received one that was overlooked by the quality control department

Absolutely rubbish

Size-Overall9%−0.04

Wrong size was received

just too large

it is much smaller

Comfort-Overall7%+2.19

It not very comfortable

No stars for comfort

leaving me waking up uncomfortable

Advertised Vs Actual Product5%

Not as advertised

not as described

Im disappointed with this bed its nothing like the photo

Love

Comfort-Overall31%+2.19

It is very comfortable

Comfortable to use

This mattress is super comfortable

Quality-Overall13%−0.01

A good quality floor bed

Excellent product

Good quality airbed

Value For Money8%+0.34

Excellent value for money

Good value

Excellent value for money

Assembly/Installation7%+0.38

Easy to put together

Didn't take long to assemble

Easy to assemble

Ease Of Use6%+0.50

Easy to use

Easy to Store

Easy to put into use

Return

3.5% Return rate 46% Fixable by listing

Size-Overall32%▅▆▇█▇▇

Wrong size was received

just too large

it is much smaller

Comfort-Overall11%▅▄▄█▇▇

It not very comfortable

No stars for comfort

leaving me waking up uncomfortable

Defective Material/Parts6%▇█▆▅▆▄
Quality-Overall6%▂▅█▇▆▅

Bad quality

Perhaps I just received one that was overlooked by the quality control department

Absolutely rubbish

Functionality-Overall6%██▃▃▆▅

Air doesnt stay in

My only issue is dont move so much even when wheels are locked it can slide on wooden flooring

last thing I needed was getting up and fixeingvthrought night

FAQ

Common Folding Double Bed questions

Answered from the same tracked data.