folding double bed
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good£114.84avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay£32.09–£294.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,137.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 108K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, folding double bed is a £62K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
folding double bed market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £29K–£57K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 78%
- Out of stock
- 9.8%
- Avg brand age
- 27 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
38
Top-5 brand share
59%
Top 20: 94%
Top-5 click share
43%
Top 20: 80%
Open market
37%
- JAY-BE32%
- Zinus9%
- Amazon Basics8%
- Frost IX6%
- COTUBLR4%
- Doubleslee4%
Demand
Weekly Amazon search volume, last 33 weeks — -9.0% search growth over the last 90 days.Top folding double bed search terms
- folding double bed26K/yr
- double folding bed20K/yr
- foldable double bed10K/yr
- folding bed double10K/yr
- small double folding bed7K/yr
- fold up double bed6K/yr
- fold out double bed5K/yr
- guest bed double5K/yr
- z bed double6K/yr
- double folding bed with mattress5K/yr
Top folding double bed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JAY-BE Supreme Folding Bed with Pocket Sprung Mattress Small Double
JAY-BE£214.394.4★889 rev
JAY-BE CE120 Compact Folding Bed with e-Fibre Mattress Small Double
JAY-BE£111.844.4★7,942 rev
Amazon Basics Foldable Platform Bed Frame - Tool-Free Assembly - Under-Bed Storage Black Single bed Queen 135 x 190
Amazon Basics£64.694.7★1,609 rev
Zinus Shawn SmartBase Folding Guest Bed Frame Double (135 x 190 cm) Space Saving with Underbed Storage No Assembly Black
Zinus£57.054.6★90,267 rev
Frost IX Folding Bed with 12cm Memory Foam Mattress 115x190cm Guest Bed for Adults Foldable Sturdy Metal Frame Double Bed on Wheels Rollaway Bed for Bedroom Office Space-Saving
Frost IX£171.493.8★38 rev
Newest
by launch dateFrost IX Folding Bed with 12cm Memory Foam Mattress 115x190cm Guest Bed for Adults Foldable Sturdy Metal Frame Double Bed on Wheels Rollaway Bed for Bedroom Office Space-Saving
Frost IX£171.4938 rev
FentyOE Folding Bed with Mattress 80x190cm Foldable Roll Away Bed for Adults Portable Fold Up Guest Beds with 13cm Mattress Include Memory Foam Space Saving Extra Beds
FentyOE£143.5211 rev
Twirest Folding Mattress Double Foldable Memory Foam Mattress With Portable Pillow Guest Washable Cover Easy Storage for Camping Caravans Guest(135x190x15cm)
Twirest£68.35182 rev
IKIMI Folding Bed with Mattress for Adults 96x190cm Portable Roll Away Beds with Wheels Thick Memory Foam Mattress Foldable Bed & Mattress Set for Guest Hideaway Metal Rollaway Bed Frame Space Saving
IKIMI£180.6717 rev
COTUBLR Folding Bed with Mattress Portable Foldable Guest Beds for Adults 190 x 80 cm Cot Size Rollaway Day Bed with Premium 13 cm Memory Foam and Swivel Wheels Bed Cover Included
COTUBLR£175.4160 rev
Trending
90-day click momentumTwirest Folding Mattress Double Foldable Memory Foam Mattress With Portable Pillow Guest Washable Cover Easy Storage for Camping Caravans Guest(135x190x15cm)
Twirest£68.354.5★
FentyOE Folding Bed with Mattress 80x190cm Foldable Roll Away Bed for Adults Portable Fold Up Guest Beds with 13cm Mattress Include Memory Foam Space Saving Extra Beds
FentyOE£143.524.1★
Frost IX Folding Bed with 12cm Memory Foam Mattress 115x190cm Guest Bed for Adults Foldable Sturdy Metal Frame Double Bed on Wheels Rollaway Bed for Bedroom Office Space-Saving
Frost IX£171.493.8★
Doubleslee Foldable Mattress Double 4ft6 6 Inch Folding Double Bed Mattress Memory Foam 3 Fold Easy Storage With Washable Cover for Travel Camping Caravans Guest Bed (135x190x15cm)
Doubleslee£74.444.4★
COTUBLR Folding Bed with Mattress Portable Foldable Guest Beds for Adults 190 x 80 cm Cot Size Rollaway Day Bed with Premium 13 cm Memory Foam and Swivel Wheels Bed Cover Included
COTUBLR£175.414.4★
What buyers say about folding double bed
What buyers praise and complain about, mined from review topics.What buyers love
“It is very comfortable”
“A good quality floor bed”
“Excellent value for money”
“Easy to put together”
“Easy to use”
“Very good foam in the mattress”
“Sturdy build and fits the mattress as advertised”
“prodùct as advertised”
“Good space and nice”
“fits in the carry bag provided”
What buyers complain about
“Broke within months”
“Bad quality”
“Wrong size was received”
“It not very comfortable”
“Not as advertised”
“Way too expensive for this to be happening”
“This was a nightmare to assemble”
“brought this as the mattress looks much thicker than others”
“That looks likes its been tried to be repaired”
“Air doesnt stay in”
Top return reasons
Common questions
- Is folding double bed profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 41 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the folding double bed niche?
- 26 brands and 38 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in folding double bed?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.5%.
- What does it cost to enter the folding double bed niche?
- Listings span £32.09–£294.48; the average listing price is £114.84 (sweet spot $15–$100). The average incumbent carries 5,137 reviews — the moat a new listing must climb.