Folding Double Bed
FailBuyers convert on only 0.5% of searches, so Folding Double Bed is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £62K/yr108K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 43%top-5 click share · 26 brands · 38 sellers
Flapen Score
Folding Double Bed against its category
The dotted line is the Home & Garden average. Past it, Folding Double Bed is stronger. Inside it, weaker.
Market
The Folding Double Bed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Folding Double Bed 108K times last year and spent an estimated £62K. The top 5 brands take 59% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £62Ka year
- Top search term
- folding double bed26K searches a year
02 · Price
A sale here is worth £114.84.
Listings sell for £114.84 on average, from £32.09 to £294.48. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £114.84 that is £0 to £11K a year per listing.
- Average price
- £114.84above the $15 to $100 sweet spot
- Price range
- £32.09–£294.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£11K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #98 within Furniture. It carries 5,137 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 78%
- Out of stock, average day
- 9.8%
- Average rank
- #98in Furniture
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,137per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 6 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Folding Double Bed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JAY-BE Supreme Folding Bed with Pocket Sprung Mattress Small Double
- Price
- £214.39
- Rating
- 4.4/5
- Reviews
- 889
- Age
- 9y ago

JAY-BE CE120 Compact Folding Bed with e-Fibre Mattress Small Double
- Price
- £111.84
- Rating
- 4.4/5
- Reviews
- 7,942
- Age
- 2y ago

Amazon Basics Foldable Platform Bed Frame - Tool-Free Assembly - Under-Bed Storage Black Single bed Queen 135 x 190
- Price
- £64.69
- Rating
- 4.7/5
- Reviews
- 1,609
- Age
- 6y ago

Zinus Shawn SmartBase Folding Guest Bed Frame Double (135 x 190 cm) Space Saving with Underbed Storage No Assembly Black
- Price
- £57.05
- Rating
- 4.6/5
- Reviews
- 90,267
- Age
- 7y ago

Frost IX Folding Bed with 12cm Memory Foam Mattress 115x190cm Guest Bed for Adults Foldable Sturdy Metal Frame Double Bed on Wheels Rollaway Bed for Bedroom Office Space-Saving
- Price
- £171.49
- Rating
- 3.8/5
- Reviews
- 38
- Age
- 4mo ago
Trending
90-day click momentum
Twirest Folding Mattress Double Foldable Memory Foam Mattress With Portable Pillow Guest Washable Cover Easy Storage for Camping Caravans Guest(135x190x15cm)
- Price
- £68.35
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 6mo ago

FentyOE Folding Bed with Mattress 80x190cm Foldable Roll Away Bed for Adults Portable Fold Up Guest Beds with 13cm Mattress Include Memory Foam Space Saving Extra Beds
- Price
- £143.52
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 6mo ago

Frost IX Folding Bed with 12cm Memory Foam Mattress 115x190cm Guest Bed for Adults Foldable Sturdy Metal Frame Double Bed on Wheels Rollaway Bed for Bedroom Office Space-Saving
- Price
- £171.49
- Rating
- 3.8/5
- Reviews
- 38
- Age
- 4mo ago

Doubleslee Foldable Mattress Double 4ft6 6 Inch Folding Double Bed Mattress Memory Foam 3 Fold Easy Storage With Washable Cover for Travel Camping Caravans Guest Bed (135x190x15cm)
- Price
- £74.44
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago

COTUBLR Folding Bed with Mattress Portable Foldable Guest Beds for Adults 190 x 80 cm Cot Size Rollaway Day Bed with Premium 13 cm Memory Foam and Swivel Wheels Bed Cover Included
- Price
- £175.41
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 8mo ago
Newest
by launch date
Frost IX Folding Bed with 12cm Memory Foam Mattress 115x190cm Guest Bed for Adults Foldable Sturdy Metal Frame Double Bed on Wheels Rollaway Bed for Bedroom Office Space-Saving
- Price
- £171.49
- Rating
- 3.8/5
- Reviews
- 38
- Age
- 4mo ago

FentyOE Folding Bed with Mattress 80x190cm Foldable Roll Away Bed for Adults Portable Fold Up Guest Beds with 13cm Mattress Include Memory Foam Space Saving Extra Beds
- Price
- £143.52
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 6mo ago

Twirest Folding Mattress Double Foldable Memory Foam Mattress With Portable Pillow Guest Washable Cover Easy Storage for Camping Caravans Guest(135x190x15cm)
- Price
- £68.35
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 6mo ago

IKIMI Folding Bed with Mattress for Adults 96x190cm Portable Roll Away Beds with Wheels Thick Memory Foam Mattress Foldable Bed & Mattress Set for Guest Hideaway Metal Rollaway Bed Frame Space Saving
- Price
- £180.67
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 8mo ago

COTUBLR Folding Bed with Mattress Portable Foldable Guest Beds for Adults 190 x 80 cm Cot Size Rollaway Day Bed with Premium 13 cm Memory Foam and Swivel Wheels Bed Cover Included
- Price
- £175.41
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
38
Top-5 brand share
59%
Top 20: 94%
Top-5 click share
43%
Top 20: 80%
Open market
37%
- JAY-BE32%
- Zinus9%
- Amazon Basics8%
- Frost IX6%
- COTUBLR4%
- Doubleslee4%
Demand
Folding Double Bed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked
Search terms
Top Folding Double Bed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- folding double bed26K/yr
- double folding bed20K/yr
- foldable double bed10K/yr
- folding bed double10K/yr
- small double folding bed7K/yr
- fold up double bed6K/yr
- fold out double bed5K/yr
- guest bed double5K/yr
- z bed double6K/yr
- double folding bed with mattress5K/yr
Reviews and returns
What reviews say buyers love and hate about Folding Double Bed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke within months
Not durable
Broken
Bad quality
Perhaps I just received one that was overlooked by the quality control department
Absolutely rubbish
Wrong size was received
just too large
it is much smaller
It not very comfortable
No stars for comfort
leaving me waking up uncomfortable
Not as advertised
not as described
Im disappointed with this bed its nothing like the photo
Love
It is very comfortable
Comfortable to use
This mattress is super comfortable
A good quality floor bed
Excellent product
Good quality airbed
Excellent value for money
Good value
Excellent value for money
Easy to put together
Didn't take long to assemble
Easy to assemble
Easy to use
Easy to Store
Easy to put into use
Return
3.5% Return rate 46% Fixable by listing
Wrong size was received
just too large
it is much smaller
It not very comfortable
No stars for comfort
leaving me waking up uncomfortable
Bad quality
Perhaps I just received one that was overlooked by the quality control department
Absolutely rubbish
Air doesnt stay in
My only issue is dont move so much even when wheels are locked it can slide on wooden flooring
last thing I needed was getting up and fixeingvthrought night
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folding Double Bed questions
Answered from the same tracked data.









