folding coffee table
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£23.48avg listing price — sweet spot $15–$100
Price range
Great£8.14–£61.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,016.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad£85K£85K/yr · 241K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, folding coffee table is a £85K/yr Amazon United Kingdom market (241K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
folding coffee table market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £70K–£94K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 72%
- Out of stock
- 10.9%
- Avg brand age
- 35 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
58
Top-5 brand share
54%
Top 20: 91%
Top-5 click share
39%
Top 20: 73%
Open market
42%
- HOOBRO19%
- Home Vida16%
- HOMION8%
- TABLE-MATE7%
- Laneryin5%
- PJ Wood4%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -18.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top folding coffee table search terms
- folding coffee table48K/yr
- folding side table34K/yr
- tv dinner table31K/yr
- tv tables for eating foldable25K/yr
- folding wooden table13K/yr
- foldable side table12K/yr
- tv dinner table folding9K/yr
- wooden folding table7K/yr
- tv tray table12K/yr
- folding tv table9K/yr
Top folding coffee table products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Home Vida Folding Snack Table | Solid Pine | 67 H x 48 W x 37 D cm | Space-Saving Design | Versatile | Easy Assembly | Portable | Small TV Tray | Modern Living Room Furniture
Home Vida£15.544.2★891 rev
HOOBRO Side Table 2 Set Folding Tables TV Tray Table for Eating Small Sofa End Laptop Drinks Coffee Tables for Small Space Living Room Industrial Metal Frame Rustic Brown EBF25BZ01
HOOBRO£24.304.5★4,319 rev
Table Mate A Folding TV Table with 6 Height Levels 3 Different Angles/Table for Computer Drawing Eating... / Foldable/Supports up to 25 kg
TABLE-MATE£17.983.2★311 rev
HOMION Portable Table Adjustable Folding Table Lounge Bedroom Furniture Living Tv Multi Function With Cup Holder Bedside Livingroom Camper Van Camping Caravan Handy Black
HOMION£20.674.3★888 rev
Premier Housewares Snack Table 65 x 49 x 39 cm - Rubberwood
Premier£17.844.4★3,897 rev
Newest
by launch date
MUZERUL Folding Coffee Table for Living Room Home Office Portable Low Table for Small Spaces Simple Rectangular Center Table Foldable Easy Assembly Modern 105x55x45CM Black and Brown
MUZERUL£40.065 rev
SUNNYNEST Folding Wooden Coffee Table 67x34x27cm Rectangular Foldable for Living Room Office Dining Table Multifunctional Coffee Table for Small Space
SUNNYNEST£14.9219 rev
OCTORO Folding Coffee Table Magnetic Design Portable Small Center Side Table 80×40×40 CM Legs Can be Fixed No Installation Required Wooden Tea Table for Living Room Office Rustic Brown
OCTORO£42.8311 rev
YITAHOME Folding Coffee Table Small Coffee Tables for Living Room Bedroom Study Portable End Table with 5-position Adjustable Desktop No Assembly Easy to Carry 80 x 40 x 49 cm Walnut
YITAHOME£24.83182 rev
SINBINTA Folding Coffee Table for Living Room Portable Simple Modern Center Table for Small Spaces Rectangular Floor Table Desk for Home Office No Assembly (White)
SINBINTA£55.1015 rev
Trending
90-day click momentumMUZERUL Folding Coffee Table for Living Room Home Office Portable Low Table for Small Spaces Simple Rectangular Center Table Foldable Easy Assembly Modern 105x55x45CM Black and Brown
MUZERUL£40.064.1★
VECOCHO Oval CoffeeTable Small Folding Coffee Tables For Living Room Home Office Mid Century Modern Furniture Tea Table Side Table Foldable Floor Desk for Small Space Black 80x40x45cm
VECOCHO£26.984.0★
M.J COMFY-LIFE C-Shape Side Table Height Adjustable Swivel Sofa Table 360 Rotating Tray Space-Saving Coffee Snack and Bed End Table for Living Room Bedroom Bedside Couch (Rustic Brown 1)
M.J COMFY-LIFE£12.303.9★
OCTORO Folding Coffee Table Magnetic Design Portable Small Center Side Table 80×40×40 CM Legs Can be Fixed No Installation Required Wooden Tea Table for Living Room Office Rustic Brown
OCTORO£42.834.4★
YITAHOME Folding Coffee Table Small Coffee Tables for Living Room Bedroom Study Portable End Table with 5-position Adjustable Desktop No Assembly Easy to Carry 80 x 40 x 49 cm Walnut
YITAHOME£24.834.5★
What buyers say about folding coffee table
What buyers praise and complain about, mined from review topics.What buyers love
“Quality table at a great price”
“Fabulous table sturdy and neat”
“Excellent value for money”
“Easy to put together”
“Easy to use”
“Perfect size”
“As described”
“Good size for storage”
“easy to carry”
“Light and easy to move”
What buyers complain about
“Not very strong”
“Poor quality, isnt sturdy at all”
“Small table”
“Breaks easily”
“making assembly impossible”
“its still a little difficult”
“not at discounted price anymore”
“bits of wood”
“Poor stability”
“It's an awkward height it could do with being about 6 inch lower”
Top return reasons
Common questions
- Is folding coffee table profitable to sell on Amazon United Kingdom?
- The niche generates £85K/yr across 43 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the folding coffee table niche?
- 28 brands and 58 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in folding coffee table?
- Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 1.0%.
- When does demand for folding coffee table peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the folding coffee table niche?
- Listings span £8.14–£61.27; the average listing price is £23.48 (sweet spot $15–$100). The average incumbent carries 1,016 reviews — the moat a new listing must climb.