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Folding Coffee Table

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -18.9% this quarter, so Folding Coffee Table is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£85K/yr241K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
39%top-5 click share · 28 brands · 58 sellers

Flapen Score

Folding Coffee Table against its category

The dotted line is the Home & Garden average. Past it, Folding Coffee Table is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folding Coffee Table market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Folding Coffee Table 241K times last year and spent an estimated £85K. The top 5 brands take 54% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
1.5%
Market size, estimated
£85Ka year
Peak month
December1.7× the quietest month
Top search term
folding coffee table48K searches a year

02 · Price

A sale here is worth £23.48.

Listings sell for £23.48 on average, from £8.14 to £61.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £23.48 that is £0 to £2K a year per listing.

Average price
£23.48inside the $15 to $100 sweet spot
Price range
£8.14–£61.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #98 within Furniture. It carries 1,016 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
60%
Out of stock, average day
10.9%
Average rank
#98in Furniture
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,016per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Folding Coffee Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

58

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

39%

Top 20: 73%

Open market

42%

  • HOOBRO19%
  • Home Vida16%
  • HOMION8%
  • TABLE-MATE7%
  • Laneryin5%
  • PJ Wood4%

Demand

Folding Coffee Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Folding Coffee Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • folding coffee table48K/yr
  • folding side table34K/yr
  • tv dinner table31K/yr
  • tv tables for eating foldable25K/yr
  • folding wooden table13K/yr
  • foldable side table12K/yr
  • tv dinner table folding9K/yr
  • wooden folding table7K/yr
  • tv tray table12K/yr
  • folding tv table9K/yr

Reviews and returns

What reviews say buyers love and hate about Folding Coffee Table

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength15%−0.03

Not very strong

Not very sturdy

Too flimsy

Quality-Overall9%+1.21

Poor quality, isnt sturdy at all

Poor quality

Very cheap quality

Size-Overall9%−0.06

Small table

Not fit for purpose

Very small

Durability7%−0.12

Breaks easily

Has already broken

the whole thing has fallen apart

Assembly/Installation7%+0.62

making assembly impossible

Not good when assembled

Hard to assemble

Love

Quality-Overall18%+1.21

Quality table at a great price

Great quality and very easy to assenble

Excellent product

Strength16%−0.03

Fabulous table sturdy and neat

Well built

Nice and sturdy

Value For Money14%+0.71

Excellent value for money

Excellent value

Great purchase for the price

Assembly/Installation12%+0.62

Easy to put together

Easy to assemble

Easy assembly

Ease Of Use7%+0.51

Easy to use

Easy to store

Easy to fold

Return

1.0% Return rate 35% Fixable by listing

Size-Overall23%▆▆█▇▆▇

Small table

Not fit for purpose

Very small

Strength13%▄▅█▄▇▅

Not very strong

Not very sturdy

Too flimsy

Defective Material/Parts10%▆█▆▆▃▄
Height7%█▇▅▅▄▅

It's an awkward height it could do with being about 6 inch lower

that was my fault for not measuring the height of my bed

Its quite high too

Quality-Overall6%▁█▅▇█▇

Poor quality, isnt sturdy at all

Poor quality

Very cheap quality

FAQ

Common Folding Coffee Table questions

Answered from the same tracked data.