Folding Chairs Set of 4
FailShoppers spend only $24K a year here, so Folding Chairs Set of 4 is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £24K/yr26K searches / yr
- 90-day growth
- -22.0%search demand this quarter
- Competition
- 38%top-5 click share · 11 brands · 11 sellers
Flapen Score
Folding Chairs Set of 4 against its category
The dotted line is the Home & Garden average. Past it, Folding Chairs Set of 4 is stronger. Inside it, weaker.
Market
The Folding Chairs Set of 4 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Folding Chairs Set of 4 26K times last year and spent an estimated £24K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -22.0%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £24Ka year
- Peak month
- December8.3× the quietest month
- Top search term
- plastic folding chair6K searches a year
02 · Price
A sale here is worth £34.13.
Listings sell for £34.13 on average, from £13.39 to £63.68. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £34.13 that is £0 to £3K a year per listing.
- Average price
- £34.13inside the $15 to $100 sweet spot
- Price range
- £13.39–£63.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 12% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #29 within Garden Furniture & Accessories. It carries 1,008 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 12%
- Out of stock, average day
- 18.1%
- Average rank
- #29in Garden Furniture & Accessories
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,008per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Folding Chairs Set of 4 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harbour Housewares Padded Folding Chair Black - 6 Pack - Metal Frame Seat with Cushioned Backrest Easy Store Compact Design Durable Office Dining Bedroom or Event Seating Max Load 114kg
- Price
- £59.17
- Rating
- 4.5/5
- Reviews
- 4,611
- Age
- 13y ago
mcc direct Set of 4 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (Creamy)
- Price
- £36.55
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 9mo ago
Harbour Housewares Black Metal Folding Chair with Rubber Bumper Feet - Lightweight Matte Foldable Desk Chair Metal Garden Seats for Indoor Outdoor Activities Guests Conferences
- Price
- £14.76
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 2y ago
IPAE-Progarden Komodo Indonesian Effect Folding Chair Plastic Anthracite 44 x 41 x 78 cm
- Price
- £16.83
- Rating
- 4.4/5
- Reviews
- 541
- Age
- 9y ago
Harbour Housewares Padded Folding Chair - Solid Grey - Pack of 1 - Easy Store Metal Frame Foldable Desk Chair for Office Dining Kitchen
- Price
- £13.39
- Rating
- 4.4/5
- Reviews
- 2,430
- Age
- 6y ago
Trending
90-day click momentum
Heavy Duty Black Folding Chair - 31.1 x 17.7 x 19.7 in (79x45x50cm) HDPE Plastic & Powder Coated Steel Frame Foldable Chair with Wood Grain Design - for Home Office Events Indoor & Outdoor Use
- Price
- £23.55
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
Harbour Housewares White Metal Folding Chair with Rubber Bumper Feet - Lightweight Matte Foldable Desk Chair Metal Garden Seats for Indoor Outdoor Activities Guests Conferences
- Price
- £14.79
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 2y ago
URBN GARDEN Adjustable Back Outdoor Foldable Plastic Garden Chair Patio Furniture Camping Picnic Beach Chair Foldable Chair
- Price
- £23.95
- Rating
- 4.1/5
- Reviews
- 294
- Age
- 2y ago
Nyxi Folding Chair Padded Paris Faux Leather Home Office Dining (1 X Chair White)
- Price
- £15.21
- Rating
- 4.5/5
- Reviews
- 2,931
- Age
- 6y ago
Harbour Housewares Black Metal Folding Chair with Rubber Bumper Feet - Lightweight Matte Foldable Desk Chair Metal Garden Seats for Indoor Outdoor Activities Guests Conferences
- Price
- £14.76
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 2y ago
Newest
by launch date
mcc direct Set of 4 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (Grey)
- Price
- £36.72
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 6mo ago
mcc direct Set of 6 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (White)
- Price
- £50.08
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 6mo ago
COSTWAY 1/2/4 Pack Padded Folding Chair Easy Storage Conference Chair with Sponge Seat Backrest & Foot Pads Metal Frame Hall Guest Seating for Home Office (Beige Linen Fabric Mid Back 1 Pcs)
- Price
- £28.82
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 7mo ago
mcc direct Set of 4 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (Creamy)
- Price
- £36.55
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 9mo ago
Nyxi Premium Folding Chair with Built-in Water Drain Suitable for Home Balcony Garden Patio Outdoor & Indoor Dining Seat Foldable All White (1 X Chair)
- Price
- £16.45
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
11
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
38%
Top 20: 93%
Open market
12%
- Harbour Housewares34%
- Nyxi20%
- mcc direct18%
- ipae progarden7%
- URBN GARDEN6%
- JupiterJX4%
- Open — no brand owns it (5 brands, 12%)
Demand
Folding Chairs Set of 4 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.3×
Search terms
Top Folding Chairs Set of 4 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plastic folding chair6K/yr
- folding chairs set of 413K/yr
- folding chairs set of 66K/yr
Reviews and returns
What reviews say buyers love and hate about Folding Chairs Set of 4
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheaply made
Low quality product beware
Poor quality and not fit for purpose
one of them broken -with just normal domestic use
Chairs broke
Only lasted a month
Not comfy, so not worth the money at all
not comfy TBO
Not great comfort or design
Its heavier, clunkier with a smaller back and seat; all in all a bit disappointing
its a bit on heavy side
Doesnt fold out properly so you are constantly sat on an angle
Love
Very Comfy
Comfortable chair
comfortable to use
Very Sturdy
Very Sturdy desk chair
Good sturdy chairs
Excellent value for money
Good value
Reasonable price
Basic folding chair good quality perfect for my needs very strong
Excellent product
Quality chair
Very comfortable with the correct cushion
Good colour on the cushion
But with a cushion it's better
Return
0.0% Return rate 40% Fixable by listing
Not comfy, so not worth the money at all
not comfy TBO
Not great comfort or design
Cheaply made
Low quality product beware
Poor quality and not fit for purpose
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folding Chairs Set of 4 questions
Answered from the same tracked data.