folding chairs set of 4
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£34.13avg listing price — sweet spot $15–$100
Price range
Great£13.39–£63.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Good1,008.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 26K searches
According to Flapen's Amazon United Kingdom niche tracking, folding chairs set of 4 is a £24K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
folding chairs set of 4 market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £9K–£17K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 12%
- Sponsored
- 88%
- Out of stock
- 18.1%
- Avg brand age
- 32 months
- Avg seller age
- 212 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
11
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
38%
Top 20: 93%
Open market
12%
- Harbour Housewares34%
- Nyxi20%
- mcc direct18%
- ipae progarden7%
- URBN GARDEN6%
- JupiterJX4%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -22.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.3×
Top folding chairs set of 4 search terms
- plastic folding chair6K/yr
- folding chairs set of 413K/yr
- folding chairs set of 66K/yr
Top folding chairs set of 4 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harbour Housewares Padded Folding Chair Black - 6 Pack - Metal Frame Seat with Cushioned Backrest Easy Store Compact Design Durable Office Dining Bedroom or Event Seating Max Load 114kg
Harbour Housewares£59.174.5★4,611 rev
mcc direct Set of 4 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (Creamy)
mcc direct£36.554.5★197 rev
Harbour Housewares Black Metal Folding Chair with Rubber Bumper Feet - Lightweight Matte Foldable Desk Chair Metal Garden Seats for Indoor Outdoor Activities Guests Conferences
Harbour Housewares£14.764.4★72 rev
IPAE-Progarden Komodo Indonesian Effect Folding Chair Plastic Anthracite 44 x 41 x 78 cm
ipae progarden£16.834.4★541 rev
Harbour Housewares Padded Folding Chair - Solid Grey - Pack of 1 - Easy Store Metal Frame Foldable Desk Chair for Office Dining Kitchen
Harbour Housewares£13.394.4★2,430 rev
Newest
by launch date
mcc direct Set of 4 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (Grey)
mcc direct£36.72197 rev
mcc direct Set of 6 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (White)
mcc direct£50.08197 rev
COSTWAY 1/2/4 Pack Padded Folding Chair Easy Storage Conference Chair with Sponge Seat Backrest & Foot Pads Metal Frame Hall Guest Seating for Home Office (Beige Linen Fabric Mid Back 1 Pcs)
COSTWAY£28.8241 rev
mcc direct Set of 4 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (Creamy)
mcc direct£36.55197 rev
Nyxi Premium Folding Chair with Built-in Water Drain Suitable for Home Balcony Garden Patio Outdoor & Indoor Dining Seat Foldable All White (1 X Chair)
Nyxi£16.4525 rev
Trending
90-day click momentum
Heavy Duty Black Folding Chair - 31.1 x 17.7 x 19.7 in (79x45x50cm) HDPE Plastic & Powder Coated Steel Frame Foldable Chair with Wood Grain Design - for Home Office Events Indoor & Outdoor Use
NOVECRAFTO£23.555.0★
Harbour Housewares White Metal Folding Chair with Rubber Bumper Feet - Lightweight Matte Foldable Desk Chair Metal Garden Seats for Indoor Outdoor Activities Guests Conferences
Harbour Housewares£14.794.4★
URBN GARDEN Adjustable Back Outdoor Foldable Plastic Garden Chair Patio Furniture Camping Picnic Beach Chair Foldable Chair
URBN GARDEN£23.954.1★
Nyxi Folding Chair Padded Paris Faux Leather Home Office Dining (1 X Chair White)
Nyxi£15.214.5★
Harbour Housewares Black Metal Folding Chair with Rubber Bumper Feet - Lightweight Matte Foldable Desk Chair Metal Garden Seats for Indoor Outdoor Activities Guests Conferences
Harbour Housewares£14.764.4★
What buyers say about folding chairs set of 4
What buyers praise and complain about, mined from review topics.What buyers love
“Very Comfy”
“Very Sturdy”
“Excellent value for money”
“Basic folding chair good quality perfect for my needs very strong”
“Very comfortable with the correct cushion”
“As Advertised”
“Easy to use”
“Great lightweight”
“Great size”
“Great folding Chair”
What buyers complain about
“Cheaply made”
“one of them broken -with just normal domestic use”
“Not comfy, so not worth the money at all”
“Its heavier, clunkier with a smaller back and seat; all in all a bit disappointing”
“Doesnt fold out properly so you are constantly sat on an angle”
“Zero padding in the seat pad”
“Not great comfort or design”
Top return reasons
Common questions
- Is folding chairs set of 4 profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the folding chairs set of 4 niche?
- 11 brands and 11 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in folding chairs set of 4?
- Top complaints mined from reviews: Quality-Overall, Durability, Comfort-Overall. The return rate is 0.0%.
- When does demand for folding chairs set of 4 peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.3× the quietest.
- What does it cost to enter the folding chairs set of 4 niche?
- Listings span £13.39–£63.68; the average listing price is £34.13 (sweet spot $15–$100). The average incumbent carries 1,008 reviews — the moat a new listing must climb.