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Folding Chairs Set of 4

a small market ($24K/yr) — Folding Chairs Set of 4 doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51

Market size 6Growth 14Conversion 34Competition 77Returns 100Price range 92Avg price 95Brand share 34Review moat 62Quality gap 43
This niche Category average · 5,777 niches

Is Folding Chairs Set of 4 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Folding Chairs Set of 4 is a £24K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Folding Chairs Set of 4: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.0% over the last 90 days and 2.7% of searches end in a purchase.

£24K

revenue / yr

Units sold / yr500
Search volume / yr-22.0%26K
Conversion rate2.7%
Avg price£34.13

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers11 · 11
Top-5 product click share38%
Open market15%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement88%
New entrants (1y)4· 1 succeeded
Avg rating4.5★
Avg reviews1,008

Top Folding Chairs Set of 4 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£722£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

11

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

38%

Top 20: 93%

Open market

12%

  • Harbour Housewares34%
  • Nyxi20%
  • mcc direct18%
  • ipae progarden7%
  • URBN GARDEN6%
  • JupiterJX4%
  • Open — no brand owns it (5 brands, 12%)

Folding Chairs Set of 4 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume26KCVR2.7%Products26Brands11Top 5 Brands85%OOS Rate18.1%Rating4.5★Reviews1,008Avg BSR#29
3K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.3×

Top Folding Chairs Set of 4 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • plastic folding chair6K/yr
  • folding chairs set of 413K/yr
  • folding chairs set of 66K/yr

What reviews say buyers love and hate about Folding Chairs Set of 4

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Comfort-Overall21%

Very Comfy

Strength18%

Very Sturdy

Value For Money13%

Excellent value for money

Quality-Overall13%

Basic folding chair good quality perfect for my needs very strong

Cushion5%

Very comfortable with the correct cushion

What buyers complain about

86% of reviews
Quality-Overall26%

Cheaply made

Durability23%

one of them broken -with just normal domestic use

Comfort-Overall13%

Not comfy, so not worth the money at all

Weight Heavy9%

Its heavier, clunkier with a smaller back and seat; all in all a bit disappointing

Flexibility6%

Doesnt fold out properly so you are constantly sat on an angle

Folding Chairs Set of 4 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
27%
2Defective Material/Parts
13%
3Comfort-Overall
11%
4Quality-Overall
8%
5Color
6%

Common Folding Chairs Set of 4 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Folding Chairs Set of 4 48/100 on Amazon United Kingdom — Skip it. The niche generates £24K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -22.0% over the last 90 days.
Search demand for Folding Chairs Set of 4 on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 8.3× the quietest.