Folding Chairs Indoor
PassFolding Chairs Indoor scores 65 out of 100, a Pass. Shoppers spend $537K a year here, search demand grew +17.0% this quarter, and returns run at 0.3% of orders.
- Flapen Score
- 65 / 100Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 5165
- Market size
- £537K/yr1.6M searches / yr
- 90-day growth
- +17.0%search demand this quarter
- Competition
- 30%top-5 click share · 30 brands · 58 sellers
Flapen Score
Folding Chairs Indoor against its category
The dotted line is the Home & Garden average. Past it, Folding Chairs Indoor is stronger. Inside it, weaker.
Market
The Folding Chairs Indoor market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Folding Chairs Indoor 1.6M times last year and spent an estimated £537K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £537K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +17.0%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £537Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- folding chair672K searches a year
02 · Price
A sale here is worth £27.83.
Listings sell for £27.83 on average, from £6.88 to £105.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £27.83 that is £7K to £14K a year per listing.
- Average price
- £27.83inside the $15 to $100 sweet spot
- Price range
- £6.88–£105.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £7K–£14K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #62 within Furniture. It carries 1,777 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 33%
- Out of stock, average day
- 15.8%
- Average rank
- #62in Furniture
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,777per listing
- Listings tracked
- 69
04 · Newcomers
Amazon counts 5 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Folding Chairs Indoor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Qianderer Folding Chair Cover Stretch Covers Stretch Slipcovers Protector Removable Washable Chair Seat Cushion Protectors (Gray One Size)
- Price
- £7.55
- Rating
- 3.2/5
- Reviews
- 17
- Age
- 1y ago

Harbour Housewares Padded Folding Chair Black - 6 Pack - Metal Frame Seat with Cushioned Backrest Easy Store Compact Design Durable Office Dining Bedroom or Event Seating Max Load 114kg
- Price
- £59.17
- Rating
- 4.5/5
- Reviews
- 4,611
- Age
- 13y ago

Harbour Housewares Padded Folding Chair Black - Metal Frame Seat with Cushioned Backrest Easy Store Compact Design Durable Office Dining Bedroom or Event Seating Max Load 114kg
- Price
- £13.12
- Rating
- 4.5/5
- Reviews
- 4,611
- Age
- 13y ago

JupiterJX Deluxe Fabric Padded with Heavy Duty Steel Metal Frame Back Rest Folding Chairs For Office Garden Computer Desk Foldable Chair With Cushioned Pad Seat Set Of 1
- Price
- £18.41
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 9mo ago

JupiterJX Folding Chairs Set Of 1 Padded Fabric Seat Heavy Duty Metal Frame Folding Back Rest Chair For Home Office Garden Computer Desk Foldable Chair With Cushioned Pad Seat (Grey 1 Piece)
- Price
- £18.60
- Rating
- 4.6/5
- Reviews
- 400
- Age
- 2y ago
Trending
90-day click momentum
Lightweight Camping Chair for Adult Compact Foldable Backpacking Chair with Carry Bag Heavy Duty Folding Chair with Cozy Support for Outdoor Hiking Picnics Fishing Easy to Assemble and Pack Away
- Price
- £16.29
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago

Qianderer Folding Chair Cover Stretch Covers Stretch Slipcovers Protector Removable Washable Chair Seat Cushion Protectors (Black One Size)
- Price
- £7.47
- Rating
- 3.2/5
- Reviews
- 17
- Age
- 1y ago

Voyager Folding Camping Chairs 2 Pack with Cooler Bag Lightweight Q195 Steel Frame 600D Oxford Fabric Portable & Comfortable - Black (Black Padded)
- Price
- £40.22
- Rating
- 4.4/5
- Reviews
- 1,337
- Age
- 3y ago

SUNMER Padded Camping Chairs - Set of 2 Deluxe Folding Chairs with Cup Holder and Side Pockets - Holds up to 120kg - Lightweight 3.3kg per Chair - Professional Outdoor & Garden Seating - Black & Grey
- Price
- £36.90
- Rating
- 4.4/5
- Reviews
- 2,184
- Age
- 6y ago

Qianderer Folding Chair Cover Stretch Covers Stretch Slipcovers Protector Removable Washable Chair Seat Cushion Protectors (Gray One Size)
- Price
- £7.55
- Rating
- 3.2/5
- Reviews
- 17
- Age
- 1y ago
Newest
by launch date
SuperGift.com Cream Fabric Padded Folding Chair with Backrest Heavy Duty Steel Frame Foldable Chair for Home Garden Office and Desk Use
- Price
- £20.66
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 4mo ago

mcc direct Set of 4 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (Grey)
- Price
- £36.72
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 6mo ago

Lightweight Camping Chair for Adult Compact Foldable Backpacking Chair with Carry Bag Heavy Duty Folding Chair with Cozy Support for Outdoor Hiking Picnics Fishing Easy to Assemble and Pack Away
- Price
- £16.29
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago

Crystals Deluxe Fabric Folding Foldable Chairs Heavy Duty Fold Away Chair with Padded Fabric Seats & Metal Frame for Dinning Home Office Indoor & Outdoor Use - Grey (1) (1)
- Price
- £17.86
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 8mo ago

JupiterJX Deluxe Fabric Padded with Heavy Duty Steel Metal Frame Back Rest Folding Chairs For Office Garden Computer Desk Foldable Chair With Cushioned Pad Seat Set Of 1
- Price
- £18.41
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
58
Top-5 brand share
63%
Top 20: 94%
Top-5 click share
30%
Top 20: 66%
Open market
32%
- Harbour Housewares25%
- Qianderer11%
- Nyxi11%
- JupiterJX10%
- Royalford7%
- mcc direct5%
Demand
Folding Chairs Indoor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Folding Chairs Indoor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- folding chair672K/yr
- foldable chair203K/yr
- folding chairs187K/yr
- fold up chair72K/yr
- foldable chairs47K/yr
- folding dining chairs70K/yr
- folding chairs indoor56K/yr
- folding desk chair35K/yr
- fold up chairs26K/yr
- folding office chair28K/yr
Reviews and returns
What reviews say buyers love and hate about Folding Chairs Indoor
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke on first use
Broke after about 2 months
Broke after one use
For me this chair is very uncomfortable
Very uncomfortable
not comfy TBO
Bad quality
Low quality product beware
not the best of quality very cheap now very well made to be honest
Too small
NOT FIT FOR PURPOSE
a little large
flimsy looking
Weak plastic
not strong at all
Love
Comfortable and sturdy
Comfortable chair
Comfortable to Use
Quality chair
Amazing quality
Good quality chair
Good value for money
Great deal
Price was fair
Good sturdy chairs
Great strong chairs
Very strong
Lightweight and comfortable
lightweight great looking chairs set for great price
These chairs are lightweight
Return
0.3% Return rate 41% Fixable by listing
Too small
NOT FIT FOR PURPOSE
a little large
For me this chair is very uncomfortable
Very uncomfortable
not comfy TBO
Bad quality
Low quality product beware
not the best of quality very cheap now very well made to be honest
heavier than other ones
a little heavier than expected
heavy
Not much padding
Zero padding in the seat pad
not as well padded as expected
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folding Chairs Indoor questions
Answered from the same tracked data.









