Skip to content

Folding Chairs Indoor

Pass

Folding Chairs Indoor scores 65 out of 100, a Pass. Shoppers spend $537K a year here, search demand grew +17.0% this quarter, and returns run at 0.3% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£537K/yr1.6M searches / yr
90-day growth
+17.0%search demand this quarter
Competition
30%top-5 click share · 30 brands · 58 sellers

Flapen Score

Folding Chairs Indoor against its category

The dotted line is the Home & Garden average. Past it, Folding Chairs Indoor is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folding Chairs Indoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Folding Chairs Indoor 1.6M times last year and spent an estimated £537K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £537K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+17.0%
Conversion, latest week
1.2%
Market size, estimated
£537Ka year
Peak month
December2.1× the quietest month
Top search term
folding chair672K searches a year

02 · Price

A sale here is worth £27.83.

Listings sell for £27.83 on average, from £6.88 to £105.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £27.83 that is £7K to £14K a year per listing.

Average price
£27.83inside the $15 to $100 sweet spot
Price range
£6.88–£105.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£7K–£14K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #62 within Furniture. It carries 1,777 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
33%
Out of stock, average day
15.8%
Average rank
#62in Furniture
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,777per listing
Listings tracked
69

04 · Newcomers

Amazon counts 5 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Folding Chairs Indoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£16K£32K£48K£64K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

58

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

30%

Top 20: 66%

Open market

32%

  • Harbour Housewares25%
  • Qianderer11%
  • Nyxi11%
  • JupiterJX10%
  • Royalford7%
  • mcc direct5%

Demand

Folding Chairs Indoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Folding Chairs Indoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • folding chair672K/yr
  • foldable chair203K/yr
  • folding chairs187K/yr
  • fold up chair72K/yr
  • foldable chairs47K/yr
  • folding dining chairs70K/yr
  • folding chairs indoor56K/yr
  • folding desk chair35K/yr
  • fold up chairs26K/yr
  • folding office chair28K/yr

Reviews and returns

What reviews say buyers love and hate about Folding Chairs Indoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.17

Broke on first use

Broke after about 2 months

Broke after one use

Comfort-Overall12%+1.04

For me this chair is very uncomfortable

Very uncomfortable

not comfy TBO

Quality-Overall10%+0.53

Bad quality

Low quality product beware

not the best of quality very cheap now very well made to be honest

Size-Overall10%−0.07

Too small

NOT FIT FOR PURPOSE

a little large

Strength4%+0.88

flimsy looking

Weak plastic

not strong at all

Love

Comfort-Overall24%+1.04

Comfortable and sturdy

Comfortable chair

Comfortable to Use

Quality-Overall16%+0.53

Quality chair

Amazing quality

Good quality chair

Value For Money13%+1.22

Good value for money

Great deal

Price was fair

Strength11%+0.88

Good sturdy chairs

Great strong chairs

Very strong

Weight Light5%+0.33

Lightweight and comfortable

lightweight great looking chairs set for great price

These chairs are lightweight

Return

0.3% Return rate 41% Fixable by listing

Size-Overall25%█▆▇▇█▇

Too small

NOT FIT FOR PURPOSE

a little large

Comfort-Overall17%▅▆▄▇▆█

For me this chair is very uncomfortable

Very uncomfortable

not comfy TBO

Quality-Overall7%▆█▆▃▅▅

Bad quality

Low quality product beware

not the best of quality very cheap now very well made to be honest

Weight Heavy6%▂▄▄█▄█

heavier than other ones

a little heavier than expected

heavy

Cushion5%▇▄▅█▆▅

Not much padding

Zero padding in the seat pad

not as well padded as expected

FAQ

Common Folding Chairs Indoor questions

Answered from the same tracked data.