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Folding Bed

Maybe

The top 5 products take only 39% of clicks. But buyers convert on only 0.9% of searches, so Folding Bed is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£543K/yr549K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
39%top-5 click share · 30 brands · 36 sellers

Flapen Score

Folding Bed against its category

The dotted line is the Home & Garden average. Past it, Folding Bed is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folding Bed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Folding Bed 549K times last year and spent an estimated £543K. The top 5 brands take 67% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 549K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £543K a year.

Searches, last 12 months
549K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
0.9%
Market size, estimated
£543Ka year
Peak month
October2.6× the quietest month
Top search term
folding bed with mattress73K searches a year

02 · Price

A sale here is worth £105.14.

Listings sell for £105.14 on average, from £34.43 to £240.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £105.14 that is £0 to £11K a year per listing.

Average price
£105.14above the $15 to $100 sweet spot
Price range
£34.43–£240.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #80 within Furniture. It carries 4,512 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
67%
Out of stock, average day
14.4%
Average rank
#80in Furniture
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,512per listing
Listings tracked
48

04 · Newcomers

Amazon counts 12 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
12Amazon's first-year sales bar
Average brand age
31 months

Products

Top Folding Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£16K£33K£49K£65K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

36

Top-5 brand share

67%

Top 20: 93%

Top-5 click share

39%

Top 20: 74%

Open market

30%

  • JAY-BE42%
  • RVONOW9%
  • Gilda7%
  • Frost IX5%
  • Zinus4%
  • Amazon Basics3%

Demand

Folding Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Folding Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • folding bed with mattress73K/yr
  • fold out bed73K/yr
  • z bed63K/yr
  • fold away bed47K/yr
  • folding single bed29K/yr
  • folding double bed26K/yr
  • z beds for adults single29K/yr
  • single folding bed with mattress18K/yr
  • fold up beds for adults single22K/yr
  • foldaway bed23K/yr

Reviews and returns

What reviews say buyers love and hate about Folding Bed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability12%−0.09

Not durable

Broken

Broke within months

Size-Overall10%−0.05

just too large

Smaller than I was expecting

its so narrow

Quality-Overall8%−0.01

Perhaps I just received one that was overlooked by the quality control department

Not good quality and deflates

Extremely poor quality

Comfort-Overall8%+2.43

The mattress is extremely uncomfortable

Not comfy

No stars for comfort

Assembly/Installation5%+0.28

Not easy to assemble

Too much assembly required

Difficult to assemble

Love

Comfort-Overall31%+2.43

It's very comfortable

The mattress is surprisingly comfortable

The chair is very comfortable

Value For Money11%+0.53

Good price

Excellent value for money

Excellent value for money

Quality-Overall11%−0.01

The build quality feels robust

Good Quality mattress

Decent quality

Assembly/Installation6%+0.28

Easy to put together

Easy to assemble

Easy assembly

Strength6%

Very strong

Very sturdy frame

Sturdy bed,

Return

3.4% Return rate 42% Fixable by listing

Size-Overall29%▆▆█▇▇▆

just too large

Smaller than I was expecting

its so narrow

Comfort-Overall12%▅▆▄█▆▆

The mattress is extremely uncomfortable

Not comfy

No stars for comfort

Quality-Overall7%▄▇▅█▆▅

Perhaps I just received one that was overlooked by the quality control department

Not good quality and deflates

Extremely poor quality

Defective Material/Parts6%▅▆▇▃█▄
Functionality-Overall5%▆█▄▄▇▆

FAQ

Common Folding Bed questions

Answered from the same tracked data.