Folding Bed
MaybeThe top 5 products take only 39% of clicks. But buyers convert on only 0.9% of searches, so Folding Bed is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £543K/yr549K searches / yr
- 90-day growth
- -4.6%search demand this quarter
- Competition
- 39%top-5 click share · 30 brands · 36 sellers
Flapen Score
Folding Bed against its category
The dotted line is the Home & Garden average. Past it, Folding Bed is stronger. Inside it, weaker.
Market
The Folding Bed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Folding Bed 549K times last year and spent an estimated £543K. The top 5 brands take 67% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 549K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £543K a year.
- Searches, last 12 months
- 549K
- Growth, 90 days vs prior 90
- -4.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £543Ka year
- Peak month
- October2.6× the quietest month
- Top search term
- folding bed with mattress73K searches a year
02 · Price
A sale here is worth £105.14.
Listings sell for £105.14 on average, from £34.43 to £240.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £105.14 that is £0 to £11K a year per listing.
- Average price
- £105.14above the $15 to $100 sweet spot
- Price range
- £34.43–£240.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£11K
- Returns
- 3.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #80 within Furniture. It carries 4,512 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 67%
- Out of stock, average day
- 14.4%
- Average rank
- #80in Furniture
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,512per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 12 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Folding Bed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JAY-BE ME70 Mobile Folding Bed with Comfort Mattress Single
- Price
- £63.22
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 8mo ago

JAY-BE Revolution Folding Bed with Rebound Mattress Compact Single
- Price
- £97.09
- Rating
- 4.3/5
- Reviews
- 1,806
- Age
- 10y ago

RVONOW Folding Bed with Mattress Portable Fold Up 79x190cm Bed for Adults Space Saving Foldable Single Guest Beds on Wheels 6cm Thick Memory Foam Mattress and Metal Frame
- Price
- £85.16
- Rating
- 4.1/5
- Reviews
- 113
- Age
- 1y ago

JAY-BE Supreme Folding Bed with Pocket Sprung Mattress Single
- Price
- £139.60
- Rating
- 4.4/5
- Reviews
- 889
- Age
- 9y ago

Gilda Jazz Chair Bed Fold Out Futon Single chairbed Mattress Corduroy GREY
- Price
- £47.36
- Rating
- 4.1/5
- Reviews
- 1,006
- Age
- 2y ago
Trending
90-day click momentum
GRAVFORCE Folding Sofa Bed Convertible Sleeper Chair with Back Support and Pillow Fold Out Single Sofa Bed Chair Comfy Foldable Mattress Floor Couch for Living Room Bedroom Black
- Price
- £79.41
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 3mo ago

JAY-BE QP80 Quick Folding Bed with Deep Pocket Sprung Mattress Single
- Price
- £147.57
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 8mo ago

IKIMI Folding Bed with Mattress for Adults 96x190cm Portable Roll Away Beds with Wheels Thick Memory Foam Mattress Foldable Bed & Mattress Set for Guest Hideaway Metal Rollaway Bed Frame Space Saving
- Price
- £180.67
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 8mo ago

JAY-BE ME70 Mobile Folding Bed with Comfort Mattress Single
- Price
- £63.22
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 8mo ago

JAY-BE QE80 Quick Folding Bed with Comfort Mattress
- Price
- £117.38
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 8mo ago
Newest
by launch date
GRAVFORCE Folding Sofa Bed Convertible Sleeper Chair with Back Support and Pillow Fold Out Single Sofa Bed Chair Comfy Foldable Mattress Floor Couch for Living Room Bedroom Black
- Price
- £79.41
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 3mo ago

IKIMI Folding Bed with Mattress for Adults 96x190cm Portable Roll Away Beds with Wheels Thick Memory Foam Mattress Foldable Bed & Mattress Set for Guest Hideaway Metal Rollaway Bed Frame Space Saving
- Price
- £180.67
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 8mo ago

JAY-BE QP80 Quick Folding Bed with Deep Pocket Sprung Mattress Single
- Price
- £147.57
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 8mo ago

JAY-BE QE80 Quick Folding Bed with Comfort Mattress
- Price
- £117.38
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 8mo ago

JAY-BE ME70 Mobile Folding Bed with Comfort Mattress Single
- Price
- £63.22
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
36
Top-5 brand share
67%
Top 20: 93%
Top-5 click share
39%
Top 20: 74%
Open market
30%
- JAY-BE42%
- RVONOW9%
- Gilda7%
- Frost IX5%
- Zinus4%
- Amazon Basics3%
Demand
Folding Bed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.6×
Search terms
Top Folding Bed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- folding bed with mattress73K/yr
- fold out bed73K/yr
- z bed63K/yr
- fold away bed47K/yr
- folding single bed29K/yr
- folding double bed26K/yr
- z beds for adults single29K/yr
- single folding bed with mattress18K/yr
- fold up beds for adults single22K/yr
- foldaway bed23K/yr
Reviews and returns
What reviews say buyers love and hate about Folding Bed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not durable
Broken
Broke within months
just too large
Smaller than I was expecting
its so narrow
Perhaps I just received one that was overlooked by the quality control department
Not good quality and deflates
Extremely poor quality
The mattress is extremely uncomfortable
Not comfy
No stars for comfort
Not easy to assemble
Too much assembly required
Difficult to assemble
Love
It's very comfortable
The mattress is surprisingly comfortable
The chair is very comfortable
Good price
Excellent value for money
Excellent value for money
The build quality feels robust
Good Quality mattress
Decent quality
Easy to put together
Easy to assemble
Easy assembly
Very strong
Very sturdy frame
Sturdy bed,
Return
3.4% Return rate 42% Fixable by listing
just too large
Smaller than I was expecting
its so narrow
The mattress is extremely uncomfortable
Not comfy
No stars for comfort
Perhaps I just received one that was overlooked by the quality control department
Not good quality and deflates
Extremely poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folding Bed questions
Answered from the same tracked data.









