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Folding Bar Stool

Folding Bar Stool shows low returns (1.0%), but a small market ($69K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look

Ranks 2,729 of 5,777 Home & Garden niches · on the category median

Market size 17Growth 17Conversion 21Competition 56Returns 95Price range 87Avg price 95Brand share 48Review moat 75Quality gap 86
This niche Category average · 5,777 niches

Is Folding Bar Stool profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Folding Bar Stool is a £69K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Folding Bar Stool: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.3% over the last 90 days and 1.7% of searches end in a purchase.

£69K

revenue / yr

Units sold / yr2K
Search volume / yr-16.3%141K
Conversion rate1.7%
Avg price£28.89

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers20 · 39
Top-5 product click share51%
Open market24%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement60%
New entrants (1y)5· 0 succeeded
Avg rating4.1★
Avg reviews500

Top Folding Bar Stool products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

39

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

19%

  • mcc direct26%
  • Oypla18%
  • SuperGift.com14%
  • Amazon Basics14%
  • HOMION5%
  • PREMZO4%

Folding Bar Stool demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume141KCVR1.7%Products30Brands20Top 5 Brands76%OOS Rate19.3%Rating4.1★Reviews500Avg BSR#112
3K2KSpike '25Prime Day '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.4×

Top Folding Bar Stool search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • folding bar stool46K/yr
  • folding bar stools23K/yr
  • foldable bar stool13K/yr
  • folding kitchen stool11K/yr
  • tall folding stool9K/yr
  • folding high stool8K/yr
  • tall folding chair5K/yr
  • folding bar stools with backs11K/yr
  • folding perching stool5K/yr
  • fold up bar stool4K/yr

What reviews say buyers love and hate about Folding Bar Stool

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Strength17%

It is sturdy

Value For Money13%

Good value for money

Quality-Overall12%

Good quality

Comfort-Overall7%

very comfy

Ease Of Use7%

Easy to use

What buyers complain about

68% of reviews
Size-Overall19%

not fit for my purpose

Strength9%

not very strong

Cushion7%

not padded enough

Value For Money6%

Cheap

Quality-Overall6%

Very cheap

Folding Bar Stool return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
28%
2Height
18%
3Strength
11%
4Comfort-Overall
8%
5Defective Material/Parts
5%

Common Folding Bar Stool questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Folding Bar Stool 51/100 on Amazon United Kingdom — Worth a look. The niche generates £69K/yr across 30 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -16.3% over the last 90 days.
Search demand for Folding Bar Stool on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.4× the quietest.