foldable storage box
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good£12.52avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.95–£24.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Review moat
Bad21,793.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad£33K£33K/yr · 188K searches
According to Flapen's Amazon United Kingdom niche tracking, foldable storage box is a £33K/yr Amazon United Kingdom market (188K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
foldable storage box market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £38K–£50K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 90%
- Out of stock
- 2.4%
- Avg brand age
- 35 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
44
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
38%
Top 20: 76%
Open market
37%
- Amazon Basics39%
- Homsorout6%
- KALAHOL6%
- Lifewit5%
- SONGMICS4%
- YearningHome3%
Demand
Weekly Amazon search volume, last 33 weeks — -19.5% search growth over the last 90 days.Top foldable storage box search terms
- foldable storage box57K/yr
- grey storage box25K/yr
- fabric boxes14K/yr
- foldable storage11K/yr
- material storage boxes14K/yr
- foldable storage boxes12K/yr
- canvas boxes12K/yr
- box storage fabric7K/yr
- foldable boxes storage8K/yr
- grey storage boxes9K/yr
Top foldable storage box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Collapsible Fabric Storage Cube/Organiser with Handles Pack of 6 Solid Grey 33 x 33 x 33 cm
Amazon Basics£14.684.6★115,897 rev
Amazon Basics Collapsible Fabric Storage Cube/Organiser with Handles Pack of 6 Solid White 26.6 x 26.6 x 27.9 cm
Amazon Basics£13.644.6★115,897 rev
KALAHOL 90L Large Capacity Clothes Storage Bags with Zips Storage Boxes with Lids Reinforced Handle Foldable Thick Fabric for Comforters Clothes Blankets Bedding 4 Pack Dark Grey
KALAHOL£10.734.3★1,561 rev
Amazon Basics Collapsible Fabric Storage Cube/Organiser with Handles Pack of 6 Solid Grey 26.6 x 26.6 x 27.9 cm
Amazon Basics£13.484.6★115,897 rev
Homsorout Foldable Storage Boxes with Lids - Wardrobe Organiser Bin with Handle Fabric Basket Containers for Clothes Book Shelf Office Large x2-23.75L Black
Homsorout£11.774.6★324 rev
Newest
by launch date
Storage Boxes with Lids Fabric 38 L Collapsible Grey Large Stackable Cube Storage Box Bedroom Foldable Wardrobe Shelves Organiser Decorative Baskets are used to Store Clothes Small Toys Keepsake
TempFoo£10.5893 rev
MEgegulo Foldable Storage Boxes Set of 4 Non-Woven Fabric Box with Handle 47 x 28 x 20 cm for Shelves Clothes Basket Containers Home and Office Room Organisers
MEgegulo£14.3457 rev
BOUDOI Foldable Storage Box 3 Pack Clothes Storage Boxes With Double Opening Zip And Clear Window Sided Zip Top Lid With Reinforced Handle for Storing Bedding Blankets
BOUDOI£18.99101 rev
TidyTrove Storage Boxes with Lid 4-Tier Plastic Stackable Storage Boxes with 1 Lid 23L/Tier Folding Storage Bins with Wheels Storage Organizer for Bedroom Living Room Study Office
TidyTrove£24.111,628 rev
Homsorout Foldable Storage Boxes with Lids - Wardrobe Organiser Bin with Handle Fabric Basket Containers for Clothes Book Shelf Office Large x2-23.75L Black
Homsorout£11.77324 rev
Trending
90-day click momentum
Hibtn Set of 4 Foldable Storage Box Fabric with Handles Storage Cubes And Cloth Storage Organizer Drawer For Closet And Toys Storage 27 x 27 x 27 cm Gray
Hibtn£7.784.5★
Amazon Basics Collapsible Fabric Storage Cube Organiser Bins Pack of 6 Peony Pink 33 x 38 x 33 cm
Amazon Basics£15.624.6★
Amazon Basics Collapsible Fabric Storage Cube/Organiser with Handles Pack of 6 Solid Beige 26.6 x 26.6 x 27.9 cm
Amazon Basics£14.104.6★
Lifewit 95L Clothes Storage Bags Foldable Storage Box Moving Bags Wardrobe Storage Organiser Packing Boxes for Moving House with Clear Window for Clothing Bedding Blankets Grey 4 Pack
Lifewit£9.104.4★
Amazon Basics Collapsible Fabric Storage Cube/Organiser with Handles Pack of 6 Solid Grey 26.6 x 26.6 x 27.9 cm
Amazon Basics£13.484.6★
What buyers say about foldable storage box
What buyers praise and complain about, mined from review topics.What buyers love
“Good capacity”
“Excellent Quality”
“Great value for money”
“Easy install”
“the lids fit well”
“Very sturdy”
“As described”
“Easy to use”
“easy to organise things in”
“Lightweight and easy to assemble”
What buyers complain about
“Not robust”
“Small size”
“the quality of it is bad ripped the first day after purchase”
“Odd smell”
“These dont last”
“a modest price - I may need some more”
“Not as described”
“material is thinner than others on the market”
“Overall, the material feels extremely cheap and not durable”
“Product not usable”
Top return reasons
Common questions
- Is foldable storage box profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 40 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the foldable storage box niche?
- 26 brands and 44 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in foldable storage box?
- Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 1.3%.
- What does it cost to enter the foldable storage box niche?
- Listings span £4.95–£24.11; the average listing price is £12.52 (sweet spot $15–$100). The average incumbent carries 21,793 reviews — the moat a new listing must climb.