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Foldable Storage Box

Fail

Shoppers spend an estimated $33K a year here, so Foldable Storage Box is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£33K/yr188K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
38%top-5 click share · 26 brands · 44 sellers

Flapen Score

Foldable Storage Box against its category

The dotted line is the Home & Garden average. Past it, Foldable Storage Box is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foldable Storage Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foldable Storage Box 188K times last year and spent an estimated £33K. The top 5 brands take 60% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
1.4%
Market size, estimated
£33Ka year
Top search term
foldable storage box57K searches a year

02 · Price

A sale here is worth £12.52.

Listings sell for £12.52 on average, from £4.95 to £24.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.52 that is £0 to £1K a year per listing.

Average price
£12.52under the $15 to $100 sweet spot
Price range
£4.95–£24.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #63 within Furniture. It carries 21,793 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
93%
Out of stock, average day
2.4%
Average rank
#63in Furniture
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
21,793per listing
Listings tracked
40

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Foldable Storage Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

44

Est. top-5 brand share

60%

Top 20: 95%

Est. top-5 click share

38%

Top 20: 76%

Open market

37%

  • Amazon Basics39%
  • Homsorout6%
  • KALAHOL6%
  • Lifewit5%
  • SONGMICS4%
  • YearningHome3%

Demand

Foldable Storage Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.0× · 8 of 12 months tracked

Search terms

Top Foldable Storage Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • foldable storage box57K/yr
  • grey storage box25K/yr
  • fabric boxes14K/yr
  • foldable storage11K/yr
  • material storage boxes14K/yr
  • foldable storage boxes12K/yr
  • canvas boxes12K/yr
  • box storage fabric7K/yr
  • foldable boxes storage8K/yr
  • grey storage boxes9K/yr

Reviews and returns

What reviews say buyers love and hate about Foldable Storage Box

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Storage Capacity”
19%of negative reviews mention “Strength”
1.3%of orders come back
“Not robust”
A buyer, on “Strength”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Foldable Storage Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data