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Foldable Storage Box

Fail

Shoppers spend only $33K a year here, so Foldable Storage Box is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£33K/yr188K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
38%top-5 click share · 26 brands · 44 sellers

Flapen Score

Foldable Storage Box against its category

The dotted line is the Home & Garden average. Past it, Foldable Storage Box is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foldable Storage Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foldable Storage Box 188K times last year and spent an estimated £33K. The top 5 brands take 60% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
1.4%
Market size, estimated
£33Ka year
Top search term
foldable storage box57K searches a year

02 · Price

A sale here is worth £12.52.

Listings sell for £12.52 on average, from £4.95 to £24.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.52 that is £0 to £1K a year per listing.

Average price
£12.52under the $15 to $100 sweet spot
Price range
£4.95–£24.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #63 within Furniture. It carries 21,793 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
93%
Out of stock, average day
2.4%
Average rank
#63in Furniture
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
21,793per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Foldable Storage Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

44

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

38%

Top 20: 76%

Open market

37%

  • Amazon Basics39%
  • Homsorout6%
  • KALAHOL6%
  • Lifewit5%
  • SONGMICS4%
  • YearningHome3%

Demand

Foldable Storage Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.0× · 8 of 12 months tracked

Search terms

Top Foldable Storage Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foldable storage box57K/yr
  • grey storage box25K/yr
  • fabric boxes14K/yr
  • foldable storage11K/yr
  • material storage boxes14K/yr
  • foldable storage boxes12K/yr
  • canvas boxes12K/yr
  • box storage fabric7K/yr
  • foldable boxes storage8K/yr
  • grey storage boxes9K/yr

Reviews and returns

What reviews say buyers love and hate about Foldable Storage Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength19%−0.09

Not robust

Not sturdy

Not strong enough

Size-Overall18%−0.03

Small size

Very large

Very large boxes

Quality-Overall14%−0.06

the quality of it is bad ripped the first day after purchase

Not good quality as expected

Bad quality

Smell6%−0.05

Odd smell

Unpleasant odour

Strange smell

Durability3%−0.02

These dont last

Break easily

it just fell apart

Love

Storage Capacity23%+1.84

Good capacity

Easy storage

Excellent storage

Quality-Overall13%−0.06

Excellent Quality

Look fair quality for the price

The quality of the bags is good

Value For Money11%+0.73

Great value for money

Decent price

Not expensive

Assembly/Installation11%+1.23

Easy install

Very easy to assemble

easy to set up

Size-Overall10%−0.03

the lids fit well

Perfect fit

Perfect fit for shoes

Return

1.3% Return rate 70% Fixable by listing

Size-Overall59%██▇▇▇█

Small size

Very large

Very large boxes

Strength11%▆▆███▇

Not robust

Not sturdy

Not strong enough

Quality-Overall8%▅▃▅█▆▆

the quality of it is bad ripped the first day after purchase

Not good quality as expected

Bad quality

Color3%▂█▇▆▄█
Material Quality3%█▅▇██▇

Overall, the material feels extremely cheap and not durable

Flimsy cheap material

Bad quality material

FAQ

Common Foldable Storage Box questions

Answered from the same tracked data.