Foldable Pool
MaybeSearch demand grew >1,000% this quarter. But buyers convert on only 0.6% of searches, so Foldable Pool is a Maybe.
- Flapen Score
- 62 / 100Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 5162
- Market size
- £188K/yr413K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 52%top-5 click share · 20 brands · 95 sellers
Flapen Score
Foldable Pool against its category
The dotted line is the Home & Garden average. Past it, Foldable Pool is stronger. Inside it, weaker.
Market
The Foldable Pool market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foldable Pool 413K times last year and spent an estimated £188K. The top 5 brands take 75% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.
- Searches, last 12 months
- 413K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £188Ka year
- Peak month
- June253.3× the quietest month
- Top search term
- foldable pool172K searches a year
02 · Price
A sale here is worth £79.73.
Listings sell for £79.73 on average, from £6.98 to £182.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £79.73 that is £0 to £8K a year per listing.
- Average price
- £79.73inside the $15 to $100 sweet spot
- Price range
- £6.98–£182.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #105 within Garden Furniture & Accessories. It carries 1,508 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 77%
- Out of stock, average day
- 26.0%
- Average rank
- #105in Garden Furniture & Accessories
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,508per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 7 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Foldable Pool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JML Starlyf Foldable Pool - Large Paddling Pool for Kids and Adults Fibermax Shell Quick-Drain Easy Clean System Portable Swimming Sets Up in Seconds No Inflation Needed Standard 210cm x 137cm
- Price
- £66.63
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 1y ago
INDUSTEX Foldable Swimming Pool -600L- PVC Garden Paddling Pool Portable Rectangular Outdoor Pool 180x110x50cm Easy Assembly Durable & Space-Saving Summer Family Pool
- Price
- £78.14
- Rating
- 4.0/5
- Reviews
- 410
- Age
- 1y ago
INDUSTEX Foldable Swimming Pool for Kids 348L PVC Garden Paddling Pool Portable Rectangular Outdoor Pool 130x90x45cm Easy Assembly Durable & Space-Saving Summer Family Pool
- Price
- £60.01
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 2y ago
HLC 6FT Foldable Pool Table Snooker Table Set Compact Space Saving Billiards Table with Full Accessories Durable Design for Adults Kids
- Price
- £182.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
JML Starlyf Foldable Pool - Large Paddling Pool for Kids and Adults Fibermax Shell Quick-Drain Easy Clean System Portable Swimming Sets Up in Seconds No Inflation Needed Super 286cm x 167cm
- Price
- £82.59
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 1y ago
Trending
90-day click momentum
SKILBEAIA Foldable Pool for Kids and Adults Non Inflatable Frame Above Ground Outdoor Swimming Kiddie Pools Thickened Support Dog Pool Garden Backyard(102.36 in)
- Price
- £118.10
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 5mo ago
SKILBEAIA Foldable Pool for Kids and Adults Non Inflatable Frame Above Ground Outdoor Swimming Kiddie Pools Thickened Support Dog Pool Garden Backyard (118.11 in)
- Price
- £119.99
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 5mo ago
HaoVrisn Foldable Paddling Pool for Dogs & Kids Thickened Anti-Scratch PVC Garden Dog Bath Swimming Pool Non-Slip Outdoor Summer Water Play Pool for Kids Small Medium Large Dog Pool (120 * 30cm)
- Price
- £32.48
- Rating
- 4.4/5
- Reviews
- 278
- Age
- 1y ago
Portable Folding Baby Bath Tub 29.5L x 17.7W x 9.8H inches Suitable for 0-6 Years Pink/Mint Green (Pink)
- Price
- £22.79
- Rating
- 4.4/5
- Reviews
- 241
- Age
- 1y ago
JML Starlyf Foldable Pool - Large Paddling Pool for Kids and Adults Fibermax Shell Quick-Drain Easy Clean System Portable Swimming Sets Up in Seconds No Inflation Needed Standard 210cm x 137cm
- Price
- £66.63
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 1y ago
Newest
by launch date
Premier Portable 6Ft Folding Pool Oval 185 x 137 x 45 cm Mosaic Tile Liner Foldable Outdoor Swimming Pool
- Price
- £79.49
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
New ||Premier Portable 6Ft Folding Pool Oval 185 x 137 x 45 cm Mosaic Tile Liner Foldable Outdoor Swimming Pool||
- Price
- £67.25
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
INDUSTEX Foldable Pool -Model suitable for a pump- Childrens Pool 1000L Detachable Pool Bathtub Suitable for Children Adults Pets (Suitable Pump) 253 x 133 x 50 cm
- Price
- £97.32
- Rating
- 4.0/5
- Reviews
- 410
- Age
- 2mo ago
Large Dog Pool for Large Dogs Outer Size 200 x 135 x 50 cm Foldable Hard-Sided Paddling Pool with Steel Frame Non-Inflatable Pet Swimming Pool Easy Drain Filter Port Grey
- Price
- £109.32
- Rating
- 3.3/5
- Reviews
- 12
- Age
- 3mo ago
Foldable Pool Large Non-Inflatable Swimming Pool for Kids Adult Collapsible Pools Hard Plastic Shell Oversized Thickened Portable Folding Kids Pools for Backyard 90x50x20-Blue
- Price
- £161.53
- Rating
- 3.7/5
- Reviews
- 129
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
95
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
52%
Top 20: 86%
Open market
22%
- JML27%
- BEST DIRECT26%
- SKILBEAIA12%
- HLC6%
- BOODPET3%
- ROUSKY3%
Demand
Foldable Pool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 253.3×
Search terms
Top Foldable Pool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foldable pool172K/yr
- folding pool42K/yr
- foldable paddling pool33K/yr
- foldable swimming pool32K/yr
- folding paddling pool23K/yr
- portable folding pool13K/yr
- folding swimming pool13K/yr
- fold up pool11K/yr
- paddling pool foldable10K/yr
- fold out pool9K/yr
Reviews and returns
What reviews say buyers love and hate about Foldable Pool
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Pool alot smaller than expected
Bigger than expected
Way too small
get something more durable
It just All comes apart
split in 3 places after maybe 5 uses
Not as Advertised
Misleading
Images are misleading
I wasn't very happy as it keeps leaking
Leaking pool
leak water when the pool was filled
much it cost really disappointed
I think its a bit pricey for the size
Not worth the money
Love
Its a decent size too
Size-wise, it is great and plenty large enough for what we need
Just the perfect size for my granddaughter
Good Value
Well worth the money
Amazing Value
Excellent product
Good quality very robust easy to set up
quality pool
The construction feels reassuringly sturdy
The structure is really sturdy
Seems sturdy
Easy to Assemble
very easy to put up
easy to set up
Return
0.9% Return rate 61% Fixable by listing
Pool alot smaller than expected
Bigger than expected
Way too small
I wasn't very happy as it keeps leaking
Leaking pool
leak water when the pool was filled
next day all water had drained out
its really hard get out when its full of water
leaves a lot of water you have to use a bucket to get the rest out which is like quarter of the pool its so annoying
Not sturdy at all, dont recommend
It is flimsy
Must be quite weak
Rubbish
Cheap and cheerful, don't expect it to last long
Awful quality - dont waste your money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foldable Pool questions
Answered from the same tracked data.