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Foldable Fan

Pass

Foldable Fan scores 73 out of 100, a Pass. Shoppers spend $95K a year here, search demand grew >1,000% this quarter, and returns run at 0.7% of orders.

Flapen Score
73
73 / 100
Top 2% of 5,777 Home & Garden niches · +22 vs the category median of 51
Market size
£95K/yr167K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
37%top-5 click share · 28 brands · 129 sellers

Flapen Score

Foldable Fan against its category

The dotted line is the Home & Garden average. Past it, Foldable Fan is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foldable Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foldable Fan 167K times last year and spent an estimated £95K. The top 5 brands take 48% of clicks. Demand peaks in Jun–Jul. Flapen scores it 73 out of 100, a Pass.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.4%
Market size, estimated
£95Ka year
Peak month
July97.3× the quietest month
Top search term
foldable fan48K searches a year

02 · Price

A sale here is worth £23.72.

Listings sell for £23.72 on average, from £5.29 to £38.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £23.72 that is £0 to £2K a year per listing.

Average price
£23.72inside the $15 to $100 sweet spot
Price range
£5.29–£38.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #432 within Heating, Cooling & Air Quality. It carries 631 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
45%
Out of stock, average day
25.0%
Average rank
#432in Heating, Cooling & Air Quality
Average rating
3.88 starsAmazon United Kingdom average 4.36 stars
Average reviews
631per listing
Listings tracked
44

04 · Newcomers

Amazon counts 15 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
15Amazon's first-year sales bar
Average brand age
22 months

Products

Top Foldable Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

129

Top-5 brand share

48%

Top 20: 93%

Top-5 click share

37%

Top 20: 77%

Open market

46%

  • LBSTP11%
  • Generic11%
  • gaiatop10%
  • KASYDoFF9%
  • Primevolve7%
  • FYKTIK6%

Demand

Foldable Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KBlack Friday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 97.3×

Search terms

Top Foldable Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foldable fan48K/yr
  • ezcool cordless fan16K/yr
  • telescopic fan15K/yr
  • ezcool fan12K/yr
  • portable standing fan12K/yr
  • collapsible fan10K/yr
  • fold up fan8K/yr
  • extendable fan5K/yr
  • fold away fan5K/yr
  • portable oscillating fan4K/yr

Reviews and returns

What reviews say buyers love and hate about Foldable Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging22%−0.13

Charging problem

takes a very long time to charge

Takes a long time time to charge

Durability11%−0.14

Broken

breaks super easily

Broke after first use

Quality-Overall10%−0.06

Expect higher quality at this price

The build quality is perhaps cheap and light

Not very good quality

Functionality-Overall8%−0.12

Low performance

Not functioning

Did not work

Size-Overall6%+0.14

it is also shorter than I expected

It's small

not fit for purpose

Love

Charging13%−0.13

Fully charged

Easy to charge

quick to charge

Portability12%+1.14

easy portable

very portable

easy to carry

Value For Money11%+0.56

Excellent value

Well worth it

Good for the price

Quality-Overall8%−0.06

Excellent product

Quality feels excellent and it's easy to charge and use

Good quality fan

Strength7%+0.26

Very strong

It is also not flimsy

powerful for its size

Return

0.7% Return rate 26% Fixable by listing

Charging23%▆▄█▄▅▅

Charging problem

takes a very long time to charge

Takes a long time time to charge

Size-Overall22%▇▆▅█▆▅

it is also shorter than I expected

It's small

not fit for purpose

Functionality-Overall17%▁▅▆▆██

Low performance

Not functioning

Did not work

Strength13%▁▅▅▅██

Very flimsy

Cheap and flimsy

It is not very strong

Quality-Overall5%█▁▁▄▃▃

Expect higher quality at this price

The build quality is perhaps cheap and light

Not very good quality

FAQ

Common Foldable Fan questions

Answered from the same tracked data.