foldable fan
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible£23.72avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Review moat
Good630.5avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.29–£38.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£95K£95K/yr · 167K searches
According to Flapen's Amazon United Kingdom niche tracking, foldable fan is a £95K/yr Amazon United Kingdom market (167K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 73/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
foldable fan market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £95K–£119K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #432
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 80%
- Out of stock
- 25.0%
- Avg brand age
- 22 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
129
Top-5 brand share
48%
Top 20: 93%
Top-5 click share
37%
Top 20: 77%
Open market
46%
- LBSTP11%
- Generic11%
- gaiatop10%
- KASYDoFF9%
- Primevolve7%
- FYKTIK6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 97.3×
Top foldable fan search terms
- foldable fan48K/yr
- ezcool cordless fan16K/yr
- telescopic fan15K/yr
- ezcool fan12K/yr
- portable standing fan12K/yr
- collapsible fan10K/yr
- fold up fan8K/yr
- extendable fan5K/yr
- fold away fan5K/yr
- portable oscillating fan4K/yr
Top foldable fan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Portable Foldable Standing Fan - 8.6 8000mAh Rechargeable Oscillating
LBSTP£33.024.4★172 rev
KASYDoFF Desk Fan 8-5400mAh USB Portable Fan with Oscillation 42CM Height Rechargeable Mini Table Fan with Speed Settings and Timer Quiet Cooling Small Desk Fan for Bedroom Home and Outdoor
KASYDoFF£19.144.6★1,782 rev
gaiatop Foldable Small Desk Fan 6000mAh Battery Portable Desktop Fan with LED Night Light USB Rechargeable Bedroom Office Camping Travel Essentials Summer Gifts for Women Men Teens 6.8in White
gaiatop£17.234.4★1,858 rev
Portable Standing Fan Foldable Pedestal Fan with 4 Speed USB Rechargeable Fan Portable 7200mAh Battery Operated Floor Desk Table Fans Rechargeable for Bedroom Office Camping Travel 8 Inch (White)
FYKTIK£21.073.4★99 rev
Portable Foldable Standing Fan Rechargeable - 8000mAh 8.6 Oscillating
LIPETY£36.854.2★5,369 rev
Newest
by launch date
Uaste 7200mAh Portable Standing Fan Foldable Telescopic Pedestal Fan
Uaste£21.2434 rev
Ezcool Cordless Fan Rechargeable Foldable Standing Fan EzcoolPortable Fan Adjustable Height & Adjustable Speed & 360 Rotation 7200mAh Large capacity For Home Office Bedroom Camping Travel (White)
Generic£24.939 rev
Portable Standing Fan Foldable Pedestal Fan with 4 Speed USB Rechargeable Fan Portable 7200mAh Battery Operated Floor Desk Table Fans Rechargeable for Bedroom Office Camping Travel 8 Inch (White)
FYKTIK£21.0799 rev
Cordless Fan Portable Fan 7200mAh Foldable Oscillating Standing Fan Cordless Telescopic Fans Rechargeable with 4 Speed for Bedrooms Desktops Office and Travel (#A 3600mAh)
Generic£24.793 rev
rovian Portable Standing Fan Foldable Pedestal Fan with 7200mAh Battery Rechargeable Fan with 4 Speeds Portable Fans Rechargeable for Bedroom Home Office and Travel
rovian£22.2743 rev
Trending
90-day click momentum
SWZEC Ezcool Cordless Fan(3600 mAh)
SWZEC£33.005.0★
Uaste 7200mAh Portable Standing Fan Foldable Telescopic Pedestal Fan
Uaste£21.243.6★
A2Z 8 Inch USB AC DC Foldable Desk Fan Portable White Cooling Fan.
A2Z£15.563.3★
Cordless Fan Portable Fan 7200mAh Foldable Oscillating Standing Fan Cordless Telescopic Fans Rechargeable with 4 Speed for Bedrooms Desktops Office and Travel (#A 3600mAh)
Generic£24.793.5★
rovian Portable Standing Fan Foldable Pedestal Fan with 7200mAh Battery Rechargeable Fan with 4 Speeds Portable Fans Rechargeable for Bedroom Home Office and Travel
rovian£22.273.8★
What buyers say about foldable fan
What buyers praise and complain about, mined from review topics.What buyers love
“Fully charged”
“easy portable”
“Excellent value”
“Excellent product”
“Very strong”
“Ease of use”
“Battery life is decent”
“Lightweight easily portable”
“Great compact fan”
“as shown”
What buyers complain about
“Charging problem”
“Broken”
“Expect higher quality at this price”
“Low performance”
“it is also shorter than I expected”
“Not worth the price”
“Very flimsy”
“Poor Battery life”
“Overheating fan”
“Wrong description”
Top return reasons
Common questions
- Is foldable fan profitable to sell on Amazon United Kingdom?
- The niche generates £95K/yr across 44 tracked products. 15 of 24 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (73/100).
- How competitive is the foldable fan niche?
- 28 brands and 129 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in foldable fan?
- Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 0.7%.
- When does demand for foldable fan peak?
- Demand peaks in Jun–Jul; the busiest month runs 97.3× the quietest.
- What does it cost to enter the foldable fan niche?
- Listings span £5.29–£38.85; the average listing price is £23.72 (sweet spot $15–$100). The average incumbent carries 631 reviews — the moat a new listing must climb.