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Fold Up Fan

Pass

Fold Up Fan scores 71 out of 100, a Pass. Shoppers spend $30K a year here, search demand grew >1,000% this quarter, and returns run at 0.8% of orders.

Flapen Score
71
71 / 100
Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 51
Market size
£30K/yr52K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
36%top-5 click share · 31 brands · 130 sellers

Flapen Score

Fold Up Fan against its category

The dotted line is the Home & Garden average. Past it, Fold Up Fan is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fold Up Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fold Up Fan 52K times last year and spent an estimated £30K. The top 5 brands take 47% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.3%
Market size, estimated
£30Ka year
Peak month
July47.0× the quietest month
Top search term
telescopic fan15K searches a year

02 · Price

A sale here is worth £24.79.

Listings sell for £24.79 on average, from £5.96 to £55.01. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £24.79 that is £0 to £2K a year per listing.

Average price
£24.79inside the $15 to $100 sweet spot
Price range
£5.96–£55.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #302 within Heating, Cooling & Air Quality. It carries 941 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
58%
Out of stock, average day
21.3%
Average rank
#302in Heating, Cooling & Air Quality
Average rating
3.86 starsAmazon United Kingdom average 4.36 stars
Average reviews
941per listing
Listings tracked
43

04 · Newcomers

Amazon counts 15 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
15Amazon's first-year sales bar
Average brand age
23 months

Products

Top Fold Up Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£896£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

130

Top-5 brand share

47%

Top 20: 91%

Top-5 click share

36%

Top 20: 77%

Open market

46%

  • LBSTP12%
  • KASYDoFF10%
  • Primevolve10%
  • gaiatop9%
  • FYKTIK8%
  • LIPETY6%

Demand

Fold Up Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 47.0×

Search terms

Top Fold Up Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • telescopic fan15K/yr
  • portable standing fan12K/yr
  • collapsible fan10K/yr
  • fold up fan8K/yr
  • portable folding fan4K/yr
  • portable foldable fan4K/yr

Reviews and returns

What reviews say buyers love and hate about Fold Up Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging22%−0.15

Charging problem

takes a very long time to charge

Takes a long time time to charge

Durability11%−0.16

Broken

it didnt even last an hour

Broke after first use

Quality-Overall9%−0.05

Expect higher quality at this price

The build quality is perhaps cheap and light

Not very good quality

Functionality-Overall8%−0.13

Not functioning

Didn't Work

Low performance

Size-Overall7%+0.17

it is also shorter than I expected

It's small

not fit for purpose

Love

Charging14%−0.15

Fully charged

Easy to charge

quick to charge

Portability12%+1.08

very portable

easy to carry

easy portable

Value For Money11%+0.62

Excellent value

Well worth it

Good for the price

Quality-Overall8%−0.05

Excellent product

Excellent product, runs well with good performance

Good quality fan

Strength7%+0.24

Very strong

It is also not flimsy

powerful for its size

Return

0.8% Return rate 25% Fixable by listing

Charging23%▇▅█▄▅▅

Charging problem

takes a very long time to charge

Takes a long time time to charge

Size-Overall21%▆▅▅█▇▆

it is also shorter than I expected

It's small

not fit for purpose

Functionality-Overall17%▁██▇▇▇

Not functioning

Didn't Work

Low performance

Strength12%▇▄▅▅██

Very flimsy

Cheap and flimsy

It is not very strong

Quality-Overall5%█▁▁▅▃▄

Expect higher quality at this price

The build quality is perhaps cheap and light

Not very good quality

FAQ

Common Fold Up Fan questions

Answered from the same tracked data.