fold up fan
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£24.79avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great£5.96–£55.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Good940.91avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£30K£30K/yr · 52K searches
According to Flapen's Amazon United Kingdom niche tracking, fold up fan is a £30K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 71/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
fold up fan market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £31K–£37K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #302
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 74%
- Out of stock
- 21.3%
- Avg brand age
- 23 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
130
Top-5 brand share
47%
Top 20: 91%
Top-5 click share
36%
Top 20: 77%
Open market
46%
- LBSTP12%
- KASYDoFF10%
- Primevolve10%
- gaiatop9%
- FYKTIK8%
- LIPETY6%
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — >1,000% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 47.0×
Top fold up fan search terms
- telescopic fan15K/yr
- portable standing fan12K/yr
- collapsible fan10K/yr
- fold up fan8K/yr
- portable folding fan4K/yr
- portable foldable fan4K/yr
Top fold up fan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Portable Foldable Standing Fan - 8.6 8000mAh Rechargeable Oscillating
LBSTP£33.024.4★172 rev
KASYDoFF Desk Fan 8-5400mAh USB Portable Fan with Oscillation 42CM Height Rechargeable Mini Table Fan with Speed Settings and Timer Quiet Cooling Small Desk Fan for Bedroom Home and Outdoor
KASYDoFF£19.144.6★1,782 rev
Portable Standing Fan Foldable Pedestal Fan with 4 Speed USB Rechargeable Fan Portable 7200mAh Battery Operated Floor Desk Table Fans Rechargeable for Bedroom Office Camping Travel 8 Inch (White)
FYKTIK£21.073.4★99 rev
Portable Foldable Standing Fan Rechargeable - 8000mAh 8.6 Oscillating
LIPETY£36.854.2★5,369 rev
Primevolve Portable Standing Pedestal Fan with Remote Non-Oscillating Fixed Airflow Direction Foldable Electric Fan 7200mAh Rechargeable Battery Silent for Bedroom/Office Travel Fan - White
Primevolve£32.614.5★335 rev
Newest
by launch date
Portable Standing Fan Foldable Telescopic Pedestal Fan with 7200mAh Battery Rechargeable Floor Fan With 4 Speeds & 180 Tilt Portable Fans Rechargeable for Bedroom Home Office and Travel (White)
rovian£21.9241 rev
Uaste 7200mAh Portable Standing Fan Foldable Telescopic Pedestal Fan
Uaste£21.2434 rev
Portable Standing Fan Foldable Pedestal Fan with 4 Speed USB Rechargeable Fan Portable 7200mAh Battery Operated Floor Desk Table Fans Rechargeable for Bedroom Office Camping Travel 8 Inch (White)
FYKTIK£21.0799 rev
rovian Portable Standing Fan Foldable Pedestal Fan with 7200mAh Battery Rechargeable Fan with 4 Speeds Portable Fans Rechargeable for Bedroom Home Office and Travel
rovian£22.2743 rev
Zenova Portable Standing Fan 3-in-1 Rechargeable Foldable Pedestal Fan 7200mAh Battery 4 Speed Quiet Telescopic Floor & Desk Fan for Home Bedroom Camping Travel
Zenova£21.3125 rev
Trending
90-day click momentumrovian Portable Standing Fan Foldable Pedestal Fan with 7200mAh Battery Rechargeable Fan with 4 Speeds Portable Fans Rechargeable for Bedroom Home Office and Travel
rovian£22.273.8★
Portable Fan Rechargeable 8000mAh Silent - 8.6 Inch Foldable 12dB Oscillating Pedestal Standing Floor Fan with Remote USB Battery Telescopic Desk Fan for Bedroom Cruise Camping Travel Hospital Black
LBSTP£38.124.2★
Zenova Portable Standing Fan 3-in-1 Rechargeable Foldable Pedestal Fan 7200mAh Battery 4 Speed Quiet Telescopic Floor & Desk Fan for Home Bedroom Camping Travel
Zenova£21.313.2★
USB Desk Fan with LED Light Shaking Head Foldable 3 Speeds Remote Control
Shayson£26.033.7★
A2Z 8 Inch USB AC DC Foldable Desk Fan Portable White Cooling Fan.
A2Z£15.563.3★
What buyers say about fold up fan
What buyers praise and complain about, mined from review topics.What buyers love
“Fully charged”
“very portable”
“Excellent value”
“Excellent product”
“Very strong”
“Ease of use”
“Lightweight easily portable”
“Battery life is good”
“Great compact fan”
“easy to control with remote”
What buyers complain about
“Charging problem”
“Broken”
“Expect higher quality at this price”
“Not functioning”
“it is also shorter than I expected”
“Not worth the price”
“Poor Battery life”
“Very flimsy”
“Overheating fan”
“Wrong description”
Top return reasons
Common questions
- Is fold up fan profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 43 tracked products. 15 of 20 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (71/100).
- How competitive is the fold up fan niche?
- 31 brands and 130 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in fold up fan?
- Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 0.8%.
- When does demand for fold up fan peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 47.0× the quietest.
- What does it cost to enter the fold up fan niche?
- Listings span £5.96–£55.01; the average listing price is £24.79 (sweet spot $15–$100). The average incumbent carries 941 reviews — the moat a new listing must climb.