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45

foil trays with lids

Skip it

Prices mostly outside the sweet spot ($1.87–$16.80) — this niche doesn't clear our bar today.

Market size 16Growth 14Conversion 87Competition 40Returns 97Price range 12Avg price 23Brand share 56Review moat 69Quality gap 53

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good727.23

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£8.23

avg listing price — sweet spot $15–$100

Market size

Bad£64K

£64K/yr · 79K searches

Growth

Bad-22.2%

90-day search growth — must beat 0% to launch

Price range

Bad£1.87–£16.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, foil trays with lids is a £64K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

foil trays with lids market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
£66K–£82K
units × avg price
Conversion rate
9.9%
Avg BSR
#200
Page quality
0%
Prime
77%
Sponsored
62%
Out of stock
2.8%
Avg brand age
34 months
Avg seller age
190 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

35

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

61%

Top 20: 93%

Open market

24%

  • Zuvo34%
  • Tala22%
  • Superior6%
  • RUIXUE5%
  • CafeTEq5%
  • Swoosh Supplies4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Top foil trays with lids search terms

  • foil food containers with lids22K/yr
  • foil takeaway containers with lids10K/yr
  • small foil trays9K/yr
  • small foil trays with lids11K/yr
  • aluminium food containers with lid4K/yr
  • small foil containers with lids3K/yr
  • square foil trays with lids4K/yr
  • foil containers with lids large3K/yr
  • large foil containers with lids4K/yr
  • tin containers with lids3K/yr
All search terms

Top foil trays with lids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£6K20%£13K30%£19K40%£26K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about foil trays with lids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Great quality containers”

Size-Overall19%

“Ideal size”

Value For Money18%

“Excellent value for money”

Advertised Vs Actual Product14%

“Do the job”

Strength7%

“Sturdy foil trays”

Ease Of Use5%

“Very useful”

Storage Capacity2%

“Easier to store”

Baking2%

“As Id love baking and cooking I could easily pack food in them, and take them to work for workmates; or to visit family and friends”

Durability2%

“very durable”

Temperature Retention1%

“Use them to bulk do meals well made they freeze”

What buyers complain about

Size-Overall34%

“they were just not the right size”

Thickness13%

“Far to thin”

Strength13%

“very flimsy”

Quality-Overall10%

“Can get better quality cheaper elsewhere”

Value For Money7%

“they had more than doubled in price within the space of a couple of weeks”

Smell3%

“When I opened the pack there is a very strong floral smell coming from them”

Cooking Experience3%

“bake ware is not for me”

Natural Resource Wastage1%

“Waste of money I'm afraid”

Microwave Safe1%

“Being foil they are not suitable for the microwave”

Top return reasons

Size-Overall91%
Thin2%
Quality-Overall2%
Strength2%
Advertised Vs Actual Product2%
Defective Material/Parts1%
Value For Money1%
Compatibility-Overall0%
Leak-Proof0%
Ease Of Use0%

Common questions

Is foil trays with lids profitable to sell on Amazon United Kingdom?
The niche generates £64K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Skip it (45/100).
How competitive is the foil trays with lids niche?
18 brands and 35 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in foil trays with lids?
Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 0.6%.
When does demand for foil trays with lids peak?
Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the foil trays with lids niche?
Listings span £1.87–£16.80; the average listing price is £8.23 (sweet spot $15–$100). The average incumbent carries 727 reviews — the moat a new listing must climb.