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Foil Trays with Lids

Fail

Prices span $1.87–$16.80, mostly outside the sweet spot, so Foil Trays with Lids is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£64K/yr79K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
61%top-5 click share · 18 brands · 35 sellers

Flapen Score

Foil Trays with Lids against its category

The dotted line is the Home & Garden average. Past it, Foil Trays with Lids is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foil Trays with Lids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foil Trays with Lids 79K times last year and spent an estimated £64K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
9.9%
Market size, estimated
£64Ka year
Peak month
December4.6× the quietest month
Top search term
foil food containers with lids22K searches a year

02 · Price

A sale here is worth £8.23.

Listings sell for £8.23 on average, from £1.87 to £16.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.23 that is £823 to £2K a year per listing.

Average price
£8.23under the $15 to $100 sweet spot
Price range
£1.87–£16.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£823–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #200 within Food Storage. It carries 727 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
77%
Out of stock, average day
2.8%
Average rank
#200in Food Storage
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
727per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Foil Trays with Lids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

35

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

61%

Top 20: 93%

Open market

24%

  • Zuvo34%
  • Tala22%
  • Superior6%
  • RUIXUE5%
  • CafeTEq5%
  • Swoosh Supplies4%

Demand

Foil Trays with Lids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Foil Trays with Lids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foil food containers with lids22K/yr
  • foil takeaway containers with lids10K/yr
  • small foil trays9K/yr
  • small foil trays with lids11K/yr
  • aluminium food containers with lid4K/yr
  • small foil containers with lids3K/yr
  • square foil trays with lids4K/yr
  • foil containers with lids large3K/yr
  • large foil containers with lids4K/yr
  • tin containers with lids3K/yr

Reviews and returns

What reviews say buyers love and hate about Foil Trays with Lids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall34%−0.18

they were just not the right size

Too big for my ovan so I give them way

They are TINY

Thickness13%−0.06

Far to thin

The foil is thin

Thin tinfoil

Strength13%−0.08

very flimsy

Not very strong

They aren't as sturdy as I thought they would be

Quality-Overall10%+0.14

Can get better quality cheaper elsewhere

Rubbish Quality

Quality control issues- non standard size

Value For Money7%+1.31

they had more than doubled in price within the space of a couple of weeks

A bit expensive

Not great for price

Love

Quality-Overall20%+0.14

Great quality containers

Great containers

Excellent quality

Size-Overall19%−0.18

Ideal size

The fit is snug

good range of sizes

Value For Money18%+1.31

Excellent value for money

Good price

Great value

Advertised Vs Actual Product14%+1.59

Do the job

As described

Just what I needed

Strength7%−0.08

Sturdy foil trays

They are sturdy

The containers are quite sturdy

Return

0.6% Return rate 92% Fixable by listing

Size-Overall91%█▇▇▇▇█

they were just not the right size

Too big for my ovan so I give them way

They are TINY

Thin2%▁██▇▆▅
Quality-Overall2%▁▅█▇▆▁

Can get better quality cheaper elsewhere

Rubbish Quality

Quality control issues- non standard size

Strength2%▂▂▄█▁▁

very flimsy

Not very strong

They aren't as sturdy as I thought they would be

Advertised Vs Actual Product2%█▅▂█▅▁

FAQ

Common Foil Trays with Lids questions

Answered from the same tracked data.