Is foil trays profitable to sell on Amazon United Kingdom?

The niche generates £840K/yr across 50 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (63/100).

How competitive is the foil trays niche?

31 brands and 51 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in foil trays?

Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 0.5%.

When does demand for foil trays peak?

Demand peaks in Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the foil trays niche?

Listings span £1.87–£20.33; the average listing price is £9.26 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.

foil trays

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Competition

Great34%

top-5 click share — an open shelf

Market size

Good£840K

£840K/yr · 994K searches

Review moat

Good585.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£1.87–£20.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.26

avg listing price — sweet spot $15–$100

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, foil trays is a £840K/yr Amazon United Kingdom market (994K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Dec. Verdict: Worth a look — 63/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

foil trays market data

Units sold / yr: 80K–100K; avg 1,500–2,000/product
Revenue / yr: £741K–£926K; units × avg price
Conversion rate: 9.1%
Avg BSR: #69
Page quality: 0%
Prime: 90%
Sponsored: 82%
Out of stock: 4.3%
Avg brand age: 41 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

34%

Top 20: 73%

Open market

46%

Zuvo20%
Coselena7%
Superior7%
Rollay7%
Tala7%
MaxxCore5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.6×

Open Trend

Top foil trays search terms

foil trays281K/yr +22.5%7.8% conv.
foil trays with lids263K/yr -33.1%7.5% conv.
aluminium foil trays88K/yr -20.6%5.7% conv.
tin foil trays44K/yr +21.0%6.9% conv.
foil containers with lids48K/yr -45.4%6.8% conv.
large foil trays with lids31K/yr -6.9%4.7% conv.
foil tray32K/yr -11.3%6.3% conv.
tin foil containers with lids27K/yr -45.8%7.8% conv.
foil baking trays28K/yr -14.8%5.3% conv.
large foil trays19K/yr +20.0%5.8% conv.

All search terms

Top foil trays products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zuvo Small Aluminium Foil Containers with Lids 50 Pack - Disposable 450ml

Zuvo£8.254.6★3,718 rev

Zuvo Aluminium Foil Trays with Lids 50-Pack 600ml Foil Food Containers

Zuvo£8.864.6★3,718 rev

Superior Large Foil Aluminium Trays Pack of 10 Heavy-Duty Deep Tin Foil Trays 32 x 26 cm Ideal for Cooking Baking Roasting BBQ Meal Prep Storage Tray Foil Containers for Christmas Parties

Superior£11.434.6★754 rev

Maxxcore 10-Pack Disposable Aluminum Foil Baking Trays - Food Storage Catering Aluminum Foil Tray - Containers for Meal Prep Cooking Baking Roasting BBQ Freezer Storage - 32cm x 20cm x 3.3cm

MaxxCore£8.014.5★444 rev

Coselena Foil Baking Tray 32 x 20 cm 10 Pack Heavy Duty Disposable Aluminium Foil Trays for Baking Cooking Roasting BBQ Meal Prep and Food Storage

Coselena£7.074.1★53 rev

Newest

by launch date

Natural Cuisine Pack of 50 Aluminium Foil Containers No.2 with Foil-Backed Lids 410ml Capacity Disposable/Reusable Food Trays Oven & Freezer Safe Ideal for Meal Prep & Takeaway

Natural Cuisine£7.5052 rev

4mo ago

10 Pack Large Aluminium Foil Trays with Paper Lids(32x21x5cm 3500ml) Heavy Duty Disposable Roasting Pans & Deep Baking Tins Rectangular Foil Containers for Oven Cooking BBQ Freezer Meal Prep

GilesEdward£8.1418 rev

7mo ago

Coselena Foil Baking Tray 32 x 20 cm 10 Pack Heavy Duty Disposable Aluminium Foil Trays for Baking Cooking Roasting BBQ Meal Prep and Food Storage

Coselena£7.0753 rev

10mo ago

Coselena Large Foil Aluminium Trays Pack of 10 Heavy-Duty Deep Foil Containers 32 x 26 x 7 cm Disposable Baking Cooking Roasting BBQ & Meal Prep Trays Ideal for Catering Parties & Christmas

Coselena£8.9019 rev

10mo ago

QUINDE Large Foil Trays Pack of 10 Heavy Duty 3500ml Aluminium Containers (9×13) Deep Roasting Baking & Cooking Turkey Trays Disposable Catering Food Containers (Without LIDS)

QUINDE£10.4364 rev

1y ago

What buyers say about foil trays

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Great quality containers”

Size-Overall15%

“The size is really handy”

Value For Money14%

“Good value for money”

Advertised Vs Actual Product10%

“As described”

Strength8%

“The containers are quite sturdy”

Ease Of Use7%

“So much easier”

Baking4%

“Was great to use for my baking”

Durability2%

“Durable and sturdy trays”

Frying Quality2%

“Excellent for cooking stuff in Air Fryer”

Cooking Experience2%

“Theyre perfect for batch cooking, storing leftovers, or hosting parties”

What buyers complain about

Size-Overall18%

“they were just not the right size”

Strength17%

“Not very strong”

Thickness11%

“It's very thick”

Quality-Overall8%

“Poor quality”

Value For Money4%

“By no means the cheapest”

Advertised Vs Actual Product2%

“not as described”

Ease Of Cleaning2%

“I hate how the dish has to be either scrubbed afterwards”

Ease Of Use1%

“can't close them well”

Dishwasher Safe1%

“No o washing up with these oven dishies”

Cooking Experience1%

“bake ware is not for me”

Top return reasons

Size-Overall83%

Strength4%

Quality-Overall3%

Advertised Vs Actual Product2%

Value For Money2%

Thin1%

Defective Material/Parts1%

Thickness1%

Functionality-Overall1%