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Foil Trays

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -14.3% this quarter, so Foil Trays is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£840K/yr994K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
34%top-5 click share · 31 brands · 51 sellers

Flapen Score

Foil Trays against its category

The dotted line is the Home & Garden average. Past it, Foil Trays is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foil Trays market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foil Trays 994K times last year and spent an estimated £840K. The top 5 brands take 49% of clicks. Demand peaks in Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 994K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £840K a year.

Searches, last 12 months
994K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
9.1%
Market size, estimated
£840Ka year
Peak month
December3.6× the quietest month
Top search term
foil trays281K searches a year

02 · Price

A sale here is worth £9.26.

Listings sell for £9.26 on average, from £1.87 to £20.33. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £9.26 that is £14K to £19K a year per listing.

Average price
£9.26under the $15 to $100 sweet spot
Price range
£1.87–£20.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£19K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #69 within Bakeware. It carries 586 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
90%
Out of stock, average day
4.3%
Average rank
#69in Bakeware
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
586per listing
Listings tracked
50

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Foil Trays products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£25K£50K£76K£101K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

51

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

34%

Top 20: 73%

Open market

46%

  • Zuvo20%
  • Coselena7%
  • Superior7%
  • Rollay7%
  • Tala7%
  • MaxxCore5%

Demand

Foil Trays search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.6×

Search terms

Top Foil Trays search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foil trays281K/yr
  • foil trays with lids263K/yr
  • aluminium foil trays88K/yr
  • tin foil trays44K/yr
  • foil containers with lids48K/yr
  • large foil trays with lids31K/yr
  • foil tray32K/yr
  • tin foil containers with lids27K/yr
  • foil baking trays28K/yr
  • large foil trays19K/yr

Reviews and returns

What reviews say buyers love and hate about Foil Trays

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.10

they were just not the right size

Too small

They are very large

Strength17%−0.14

Not very strong

very weak

not really heavy duty

Thickness11%−0.07

It's very thick

it not deep enough

The foil is thin

Quality-Overall8%+0.70

Poor quality

Can get better quality cheaper elsewhere

Quality control issues- non standard size

Value For Money4%+0.90

By no means the cheapest

A bit pricey

They aren't the cheapest

Love

Quality-Overall21%+0.70

Great quality containers

Excellent product

The product quality is really good and sturdy

Size-Overall15%−0.10

The size is really handy

I love the size

Good Size

Value For Money14%+0.90

Good value for money

Excellent value for money

Good for the price

Advertised Vs Actual Product10%+1.29

As described

Exactly what I needed

do the job absolutely perfectly

Strength8%−0.14

The containers are quite sturdy

They are sturdy

The containers are strong

Return

0.5% Return rate 87% Fixable by listing

Size-Overall83%█▇▇▇▇█

they were just not the right size

Too small

They are very large

Strength4%▃▃▅█▄▄

Not very strong

very weak

not really heavy duty

Quality-Overall3%▁▂██▃▃

Poor quality

Can get better quality cheaper elsewhere

Quality control issues- non standard size

Advertised Vs Actual Product2%▇▇██▇▁

not as described

Wrong description

The sizes are not exactly as described

Value For Money2%█▇▅▁▄▆

By no means the cheapest

A bit pricey

They aren't the cheapest

FAQ

Common Foil Trays questions

Answered from the same tracked data.