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Foil Balloons

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $44K a year here, so Foil Balloons is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£44K/yr239K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
23%top-5 click share · 48 brands · 69 sellers

Flapen Score

Foil Balloons against its category

The dotted line is the Home & Garden average. Past it, Foil Balloons is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foil Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foil Balloons 239K times last year and spent an estimated £44K. The top 5 brands take 46% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
2.4%
Market size, estimated
£44Ka year
Top search term
foil balloons64K searches a year

02 · Price

A sale here is worth £7.57.

Listings sell for £7.57 on average, from £2.33 to £33.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £7.57 that is £0 to £757 a year per listing.

Average price
£7.57under the $15 to $100 sweet spot
Price range
£2.33–£33.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£757
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #558 within Party Supplies. It carries 1,316 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
86%
Out of stock, average day
13.3%
Average rank
#558in Party Supplies
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,316per listing
Listings tracked
94

04 · Newcomers

Amazon counts 1 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Foil Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£879£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 falling

Sellers

69

Top-5 brand share

46%

Top 20: 82%

Top-5 click share

23%

Top 20: 53%

Open market

51%

  • Lingqiang19%
  • PARTYRAMA.CO.UK10%
  • DecoGlee9%
  • Biapian5%
  • PartyDeco3%
  • Kaluofan3%

Demand

Foil Balloons search demand

Weekly searches over the year. Pick a range.

5K3KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Foil Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foil balloons64K/yr
  • self inflating balloons34K/yr
  • helium balloons delivered inflated12K/yr
  • foil balloons for helium17K/yr
  • pre filled helium balloons delivered19K/yr
  • foil balloon11K/yr
  • inflated helium balloons12K/yr
  • helium balloons birthday11K/yr
  • inflated balloons delivered12K/yr
  • hellium balloons9K/yr

Reviews and returns

What reviews say buyers love and hate about Foil Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+0.49

Absolute garbage

Bad quality

This was very expensive for such bad quality

Inflation/Deflation15%−0.13

Immediately deflated

Not staying inflated

Came Slightly deflated

Value For Money15%−0.16

not worth it for this price

expensive for what you get

Very disappointing considering the price

Advertised Vs Actual Product11%−0.06

Not as described

Most definitely NOT like the picture

didnt look like pic

Durability10%−0.11

those came down in 2 hrs

Torn within minutes

Not very long lasting

Love

Quality-Overall22%+0.49

great product as always canister is premium quality

Good balloon quality

Excellent Product

Ease Of Use18%+2.04

Ease of use

Easy to operate

easy to handle

Value For Money11%−0.16

Affordable price

Good for price

Amazing value

Inflation/Deflation9%−0.13

Easy to inflate

Has stayed inflated

Easy to deflate

Color8%+0.69

Perfect colour

Beautiful colours

Rich, vibrant colours

Return

0.4% Return rate 34% Fixable by listing

Inflation/Deflation21%▇▄▅▅▇█

Immediately deflated

Not staying inflated

Came Slightly deflated

Functionality-Overall19%█▆▄▇▄▄

limited results

DIDNT WORK

because of the faulty nozzle could not blow up any more balloons

Color13%▅▆▄█▅▅
Advertised Vs Actual Product9%▆▆▄▆█▇

Not as described

Most definitely NOT like the picture

didnt look like pic

Size-Overall8%▂█▆▅▅▃

Small tank

Very small canister

A lot bigger than i thought

FAQ

Common Foil Balloons questions

Answered from the same tracked data.