Is foam glow sticks profitable to sell on Amazon United Kingdom?

The niche generates £159K/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the foam glow sticks niche?

10 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in foam glow sticks?

Top complaints mined from reviews: Quality-Overall, Durability, Battery Life. The return rate is 0.9%.

When does demand for foam glow sticks peak?

Demand peaks in Aug–Oct–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the foam glow sticks niche?

Listings span £5.11–£29.77; the average listing price is £16.30 (sweet spot $15–$100). The average incumbent carries 514 reviews — the moat a new listing must climb.

foam glow sticks

Worth a look

Shows low returns (0.9%), but soft demand (+5.5% this quarter) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great£16.30

avg listing price — sweet spot $15–$100

Review moat

Good514.05

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Price range

Good£5.11–£29.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Okay£159K

£159K/yr · 146K searches

Growth

Okay+5.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, foam glow sticks is a £159K/yr Amazon United Kingdom market (146K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Oct–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

foam glow sticks market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £130K–£163K; units × avg price
Conversion rate: 6.7%
Avg BSR: #172
Page quality: 0%
Prime: 84%
Sponsored: 95%
Out of stock: 8.4%
Avg brand age: 35 months
Avg seller age: 225 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

11%

ZHFEIIRU41%
Easymaidi15%
DkevEu14%
VEYLIN7%
YQXTOOEL6%
The Glowhouse5%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top foam glow sticks search terms

foam glow sticks60K/yr -0.2%4.8% conv.
foam light up sticks15K/yr +10.6%4.5% conv.
foam glow sticks for wedding10K/yr +17.2%4.5% conv.
wedding glow sticks9K/yr +9.3%1.7% conv.
led foam glow sticks9K/yr +12.1%5.8% conv.
light up foam sticks9K/yr -0.1%5.2% conv.
led glow sticks9K/yr -0.4%2.1% conv.
foam sticks5K/yr +0.3%2.7% conv.
glow sticks for wedding4K/yr +85.4%1.5% conv.
light up sticks7K/yr -8.6%3.3% conv.

All search terms

Top foam glow sticks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

50PCS LED Foam Glow Sticks Bulk Glow Sticks Glow in the Dark Party Supplies with 3 Modes Colorful Flashing Neon Party Favors Supplies for Glow Party Birthday Wedding Carnival Concert (50PCS)

ZHFEIIRU£22.954.4★255 rev

30PCS LED Foam Glow Sticks Bulk Glow Sticks Glow in the Dark Party Supplies with 3 Modes Colorful Flashing Neon Party Favors Supplies for Glow Party Birthday Wedding Carnival Concert (30PCS)

ZHFEIIRU£17.144.4★255 rev

VEYLIN Foam Light UP Sticks 10 PCS LED Foam Sticks Light Up Foam Sticks with 3 Light Functions Glow in the Dark Party Bags Flashing Glow Sticks for Party

VEYLIN£9.294.2★40 rev

DkevEu 20Pcs LED Foam Glow Sticks Foam Light up Sticks Glow Sticks Party Packs with 3 Modes Flashing Glow in the Dark Party Supplies for Weddings Christmas Birthday Neon Party Accessories

DkevEu£13.024.9★10 rev

Easymaidi 56Pcs LED Foam Glow Sticks Foam Light up Sticks Glow Sticks Bulk with 3 Modes Flashing Glow in the Dark Party Supplies for Weddings Christmas Festival Birthday

Easymaidi£24.654.6★117 rev

Newest

by launch date

DkevEu 20Pcs LED Foam Glow Sticks Foam Light up Sticks Glow Sticks Party Packs with 3 Modes Flashing Glow in the Dark Party Supplies for Weddings Christmas Birthday Neon Party Accessories

DkevEu£13.0210 rev

7mo ago

DkevEu 58PCS Foam Glow Sticks Foam Light up Sticks with 3 Flashing Modes 8-10 Hours Glowing LED Foam Glow Sticks for Wedding Birthday Concert Neon Party Accessories

DkevEu£25.3010 rev

7mo ago

Easymaidi 12Pcs LED Foam Glow Sticks Foam Light up Sticks Glow Sticks Bulk with 3 Modes Flashing Glow in the Dark Party Supplies for Weddings Christmas Festival Birthday

Easymaidi£10.08117 rev

10mo ago

20Pcs LED Foam Glow Sticks Glow Sticks Bulk Light Up Sticks with 3 Modes Colorful Flashing Glow in the Dark Party Supplies for Weddings Birthday Concert Parties Camping Sporting Events (20pcs)

Easymaidi£12.5428 rev

12mo ago

DkevEu 69Pcs LED Foam Glow Sticks Bulk Long Lasting Flashing Light up Foam Sticks Glow in The Dark Party Favors for Wedding Birthday Concert Parties Camping Sporting Events

DkevEu£29.7716 rev

1y ago

What buyers say about foam glow sticks

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience27%

“Brilliant fun”

Value For Money18%

“Good value for money”

Quality-Overall10%

“Great quality and lights lasted ages”

Brightness/Shine/Glow10%

“in the dark they are brilliant”

Battery Inclusion6%

“Theres fantastic my grandsons luv them can anyone tell me size of batteries they take to replace them”

Size-Overall6%

“Perfect size for travel for a hen party surprise”

Advertised Vs Actual Product5%

“Better than expected”

Eco Friendliness3%

“Got these for our wedding DJ party - great fun, all worked and pleased they weren't all individually wrapped in plastic - made for a much quicker set up and better for the environment”

Durability3%

“great when lasted”

Battery Life2%

“Long lasting battery”

What buyers complain about

Quality-Overall29%

“Not good quality”

Durability15%

“1 broke within an hour of use”

Battery Life14%

“Battery didnt last long”

Brightness/Shine/Glow12%

“The ones that did were not bright”

Functionality-Overall8%

“Ordered 30. 3 didn't work”

Advertised Vs Actual Product3%

“Nothing like the photos”

Safety Standards3%

“not for young kids as Id have safety concerns”

Size-Overall3%

“Light small”

Top return reasons

Size-Overall38%

Quality-Overall13%

Strength9%

Advertised Vs Actual Product7%

Battery Inclusion5%

Functionality-Overall5%

Defective Material/Parts5%

Brightness/Shine/Glow4%

Value For Money3%

Battery Life3%

Common questions

Is foam glow sticks profitable to sell on Amazon United Kingdom?: The niche generates £159K/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the foam glow sticks niche?: 10 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in foam glow sticks?: Top complaints mined from reviews: Quality-Overall, Durability, Battery Life. The return rate is 0.9%.
When does demand for foam glow sticks peak?: Demand peaks in Aug–Oct–Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the foam glow sticks niche?: Listings span £5.11–£29.77; the average listing price is £16.30 (sweet spot $15–$100). The average incumbent carries 514 reviews — the moat a new listing must climb.