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Foam Glow Sticks

Maybe

Returns run at only 0.9% of orders. But demand is soft, at +5.5% this quarter, so Foam Glow Sticks is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£159K/yr146K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
59%top-5 click share · 10 brands · 17 sellers

Flapen Score

Foam Glow Sticks against its category

The dotted line is the Home & Garden average. Past it, Foam Glow Sticks is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Glow Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foam Glow Sticks 146K times last year and spent an estimated £159K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
6.7%
Market size, estimated
£159Ka year
Peak month
November1.8× the quietest month
Top search term
foam glow sticks60K searches a year

02 · Price

A sale here is worth £16.30.

Listings sell for £16.30 on average, from £5.11 to £29.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £16.30 that is £4K to £8K a year per listing.

Average price
£16.30inside the $15 to $100 sweet spot
Price range
£5.11–£29.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #172 within Party Supplies. It carries 514 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
84%
Out of stock, average day
8.4%
Average rank
#172in Party Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
514per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Foam Glow Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£64K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

17

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

11%

  • ZHFEIIRU41%
  • Easymaidi15%
  • DkevEu14%
  • VEYLIN7%
  • YQXTOOEL6%
  • The Glowhouse5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Foam Glow Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Foam Glow Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam glow sticks60K/yr
  • foam light up sticks15K/yr
  • foam glow sticks for wedding10K/yr
  • wedding glow sticks9K/yr
  • led foam glow sticks9K/yr
  • light up foam sticks9K/yr
  • led glow sticks9K/yr
  • foam sticks5K/yr
  • glow sticks for wedding4K/yr
  • light up sticks7K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Glow Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.22

Not good quality

Rubbish

Absolutely terrible quality

Durability15%−0.16

1 broke within an hour of use

Didnt last the night

Disapointed that they didnt last long some went off after few minutes

Battery Life14%−0.04

Battery didnt last long

Poor battery life

Half of these didnt work when arrived other half batterys ran out within days very poor

Brightness/Shine/Glow12%−0.06

The ones that did were not bright

Most of the glow sticks either didn't work or glowed for a few mins then stopped

Most of the glow sticks didn't glow

Functionality-Overall8%−0.07

Ordered 30. 3 didn't work

Love

Fun/Entertainment Experience27%+2.24

Brilliant fun

Really great fun at a party

perfect fun for older kids

Value For Money18%+1.03

Good value for money

were budget friendly

Value for money

Quality-Overall10%−0.22

Great quality and lights lasted ages

Great product

Good product

Brightness/Shine/Glow10%−0.06

in the dark they are brilliant

Really bright with multiple settings

very bright

Battery Inclusion6%+0.47

Theres fantastic my grandsons luv them can anyone tell me size of batteries they take to replace them

Return

0.9% Return rate 48% Fixable by listing

Size-Overall38%▃▇█▄▃▄

Light small

Quality-Overall13%▇▃▅▇▅█

Not good quality

Rubbish

Absolutely terrible quality

Strength9%▃▆▇▄▇█
Advertised Vs Actual Product7%▆▁▂▃▇█

Nothing like the photos

Battery Inclusion5%▁▄▁▃█▁

FAQ

Common Foam Glow Sticks questions

Answered from the same tracked data.