foam finger
Worth a lookShows beatable incumbent ratings (3.6★), but prices mostly outside the sweet spot ($2.48–$13.11) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Incredible19.84avg incumbent reviews — the moat a new listing must climb
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Avg price
Bad£6.38avg listing price — sweet spot $15–$100
Market size
Bad£22K£22K/yr · 71K searches
Growth
Bad-39.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.48–£13.11cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, foam finger is a £22K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Feb–Mar–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
foam finger market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £26K–£32K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #543
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 86%
- Out of stock
- 17.5%
- Avg brand age
- 31 months
- Avg seller age
- 212 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
47
Top-5 brand share
44%
Top 20: 83%
Top-5 click share
31%
Top 20: 72%
Open market
51%
- FunnAura17%
- atnayo9%
- YcsRnn7%
- Yonfas6%
- Toddmomy5%
- W WIDMANN MILANO Party Fashion5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.3% search growth over the last 90 days.Peak months: Feb, Mar, Nov · busiest ÷ quietest = 2.9×
Top foam finger search terms
- foam finger19K/yr
- foam hands12K/yr
- foam hand9K/yr
- foam fingers6K/yr
- gladiators foam finger13K/yr
- gladiator foam finger4K/yr
- foam finger gladiators8K/yr
Top foam finger products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
atnayo 2Pcs Foam Finger Gladiators Gladiator Foam Hands for Sports Event Gladiator Props Sports Accessories
atnayo£5.303.1★8 rev
Gladiator Foam Finger Set of 4 Cheering Gloves in Orange Blue Green Red Giant Foam Hands for Sports Games School Rallies and Team Spirit Events Lightweight EVA Material with Vibrant Colours
YcsRnn£9.900.0★0 rev
2PCS Foam Fingers Red & Blue Gladiator Foam Hand Fan Props Soft EVA Cheering Accessories for Football Basketball Concerts & Events Durable Party Props for Team Spirit & Sports Fans
Yonfas£4.704.1★6 rev
FunnAura 2 Pcs Foam Hand Pink and Purple Number 1 Gladiators Foam Finger for Sports Event Games Party Fan Accessories
FunnAura£7.013.8★7 rev
FunnAura 4 Pcs Gladiators Foam Finger 4 Color Number 1 Giant Foam Hand for Sports Fan Accessories Party Props
FunnAura£9.764.0★5 rev
Newest
by launch date
4 Pcs Foam Finger Foam Hands Sports Fan Accessories and Party Props Gladiators Foam Fingers with Vibrant Colours Ideal for Sports Events and Group Celebrations
JNGTKL£7.820 rev
2 PCS Blue and Red Gladiators Foam Finger Foam Fing Soft and Reliable FoamFanFinger Suitable for Football Match Basketball Match Sports Meeting The Cheering Props(Red and Blue)
CEEGEWW£3.540 rev
Gladiator Foam Finger Set of 4 Cheering Gloves in Orange Blue Green Red Giant Foam Hands for Sports Games School Rallies and Team Spirit Events Lightweight EVA Material with Vibrant Colours
YcsRnn£9.900 rev
Foam Finger 4Pcs Blue and Red Gladiators Foam Finger Number 1 Giant Foam Hands Suitable for Football Match Basketball Match Sports Meeting Cheering Props
Vrexziy£5.832 rev
FunnAura 2 Pcs Foam Hand Pink and Purple Number 1 Gladiators Foam Finger for Sports Event Games Party Fan Accessories
FunnAura£7.017 rev
Trending
90-day click momentum4 Pcs Foam Finger Foam Hands Sports Fan Accessories and Party Props Gladiators Foam Fingers with Vibrant Colours Ideal for Sports Events and Group Celebrations
JNGTKL£7.820.0★
2 PCS Blue and Red Gladiators Foam Finger Foam Fing Soft and Reliable FoamFanFinger Suitable for Football Match Basketball Match Sports Meeting The Cheering Props(Red and Blue)
CEEGEWW£3.540.0★
Gladiator Foam Finger Set of 4 Cheering Gloves in Orange Blue Green Red Giant Foam Hands for Sports Games School Rallies and Team Spirit Events Lightweight EVA Material with Vibrant Colours
YcsRnn£9.900.0★
GYTFOG 2 Pcs Gladiators Foam Finger Blue and Red Gladiators Foam Finger for Sports Events Party Cheering Props School Sports Accessories
GYTFOG£6.010.0★
Foam Finger 4Pcs Blue and Red Gladiators Foam Finger Number 1 Giant Foam Hands Suitable for Football Match Basketball Match Sports Meeting Cheering Props
Vrexziy£5.832.0★
What buyers say about foam finger
What buyers praise and complain about, mined from review topics.What buyers love
“energetic fun to the celebrations”
“Great value”
“Perfect size”
“Exactly as described”
“they are better than I expected”
“easy to wave”
“It's incredibly lightweight”
“feel durable”
What buyers complain about
“have a terrible plastic smell”
“If you want this to look anything like the marketing images then you will need to push some material/foam or a 30cm ruler into the finger to get it to stay up”
“I was an expecting a thicker foam”
“Not the best”
“they're nothing like those at all other than shape”
“Not sure how long tgey'll last”
“these are a flimsy 5mm foam”
“Not at the price i paid”
Top return reasons
Common questions
- Is foam finger profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 49 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -39.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the foam finger niche?
- 38 brands and 47 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in foam finger?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Thickness. The return rate is 3.1%.
- When does demand for foam finger peak?
- Demand peaks in Feb–Mar–Nov; the busiest month runs 2.9× the quietest.
- What does it cost to enter the foam finger niche?
- Listings span £2.48–£13.11; the average listing price is £6.38 (sweet spot $15–$100). The average incumbent carries 20 reviews — the moat a new listing must climb.