foam board
Skip itSoft demand (-6.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great259avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£5.22–£35.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.99avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay£119K£119K/yr · 269K searches
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, foam board is a £119K/yr Amazon United Kingdom market (269K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 49/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
foam board market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £137K–£165K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 79%
- Out of stock
- 3.3%
- Avg brand age
- 38 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
28
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
52%
Top 20: 88%
Open market
12%
- ASelected68%
- Triplast5%
- PROTECTAFILE5%
- Cathedral Products4%
- Evadow3%
- STORM TRADING GROUP3%
- Open — no brand owns it (11 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top foam board search terms
- foam board96K/yr
- polystyrene sheet54K/yr
- a2 foam board12K/yr
- styrofoam sheets14K/yr
- foam boards12K/yr
- a3 foam board8K/yr
- white foam board8K/yr
- foamboard7K/yr
- foam board a27K/yr
- foam board a37K/yr
Top foam board products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ASelected 10 Pack A2 (594 X 420Mm) Foam Board 5Mm Thick Polystyrene Foam Sheet for Model Making Mounting Photos Presentations Arts and Crafts Projects (White)
ASelected£11.144.1★65 rev
ASelected 10 Pack 255 X 200Mm Foam Board 5Mm Thick Polystyrene Foam Sheet for Model Making Mounting Photos Presentations Arts and Crafts Projects (White)
ASelected£5.894.5★56 rev
ASelected 10 Pack A3 (420 x 297mm) Foam Board 5mm Thick Polystyrene Foam Sheet for Model Making Mounting Photos Presentations Arts and Crafts Projects (White)
ASelected£6.844.4★642 rev
Aselected 10 PCS A4(210X297Mm) Kt Board 3Mm Thick Polystyrene Foam Board for Poster Making Model School Project Wedding Crafts Display (White)
ASelected£5.914.3★158 rev
16 x A3 Foam Board - ASelected White 5mm Polystyrene Foam Sheet (297 × 420mm)
ASelected£11.464.2★351 rev
Newest
by launch date
A1 A2 A3 A4 A5 Foam Board - Black (Pack of 10) - Black -Foam Core Polystyrene - Photo Foam Board - for Presentation Mounting Arts & Crafts (White A3)
PROTECTAFILE£8.4172 rev
House of Card & Paper White Foam Board A2 Size 420x594x5mm 10 Sheets per Pack
House of Card & Paper£13.1910 rev
WYIPOLZI 16 Pack A3 White Foam Board 5mm Thickness Polystyrene Sheet Foam Board Sheets for Photo Framing Art Display and Handicraft (297x420mm)
WYIPOLZI£13.103 rev
PROTECTAFILE Tri-Fold Spotlight Foam Presentation Board 840 x 594mm(A1-A2) Ideal for Showcasing Artwork & Projects -Lightweight Fold Presentation Board Foldable Display for School (WHITE 1 PACK)
PROTECTAFILE£9.8916 rev
TAIANJI 5 Pack Polystyrene Foam Boards High Density Craft Foam Sheets DIY Model Material xps Foam Board Rectangle Foamboard 30x20x2cm (White)
TAIANJI£12.32132 rev
Trending
90-day click momentum
ASelected 10 Pack A2 Foam Board 5mm Thick Black Polystyrene Foam Sheet for Model Making Mounting Photos Presentations Arts and Crafts Projects 594 X 420Mm
ASelected£11.954.0★
PROTECTAFILE Tri-Fold Spotlight Foam Presentation Board 840 x 594mm(A1-A2) Ideal for Showcasing Artwork & Projects -Lightweight Fold Presentation Board Foldable Display for School (WHITE 1 PACK)
PROTECTAFILE£9.894.1★
TAIANJI 5 Pack Polystyrene Foam Boards High Density Craft Foam Sheets DIY Model Material xps Foam Board Rectangle Foamboard 30x20x2cm (White)
TAIANJI£12.324.5★
WYIPOLZI 16 Pack A3 White Foam Board 5mm Thickness Polystyrene Sheet Foam Board Sheets for Photo Framing Art Display and Handicraft (297x420mm)
WYIPOLZI£13.104.6★
16 x A3 Foam Board - ASelected White 5mm Polystyrene Foam Sheet (297 × 420mm)
ASelected£11.464.2★
What buyers say about foam board
What buyers praise and complain about, mined from review topics.What buyers love
“Great for making miniature models, easy to use, good price and quality”
“As advertised”
“reasonably priced”
“easy use”
“Solid material”
“Worked well for my purpose”
“Size good”
“Lightweight and durable”
“These work well for all cleaning purposes”
“Good value and seem nice and strong”
What buyers complain about
“Poor quality”
“Could be a little denser in construction”
“Inconsistent thicknesses”
“Not pvc coated just paper”
“wrongly described”
“Poor Adhesion”
“It breaks up”
“Not foam board”
“It was not well protected as advertised nor were the corners protected”
“so neither really works for mounting photographs to a high standard”
Top return reasons
Common questions
- Is foam board profitable to sell on Amazon United Kingdom?
- The niche generates £119K/yr across 34 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the foam board niche?
- 17 brands and 28 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in foam board?
- Top complaints mined from reviews: Quality-Overall, Strength, Thickness. The return rate is 1.4%.
- When does demand for foam board peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the foam board niche?
- Listings span £5.22–£35.67; the average listing price is £10.99 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.