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Flymo Strimmer

Maybe

Returns run at only 0.7% of orders. But the top 5 brands take 100% of clicks, so Flymo Strimmer is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£86K/yr52K searches / yr
90-day growth
+150.8%search demand this quarter
Competition
78%top-5 click share · 2 brands · 31 sellers

Flapen Score

Flymo Strimmer against its category

The dotted line is the Home & Garden average. Past it, Flymo Strimmer is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flymo Strimmer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flymo Strimmer 52K times last year and spent an estimated £86K. All 2 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +150.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+150.8%
Conversion, latest week
4.0%
Market size, estimated
£86Ka year
Peak month
May30.2× the quietest month
Top search term
flymo strimmer46K searches a year

02 · Price

A sale here is worth £41.46.

Listings sell for £41.46 on average, from £21.12 to £82.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £41.46 that is £4K to £10K a year per listing.

Average price
£41.46inside the $15 to $100 sweet spot
Price range
£21.12–£82.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #52 within Mowers & Outdoor Power Tools. It carries 1,571 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
2.8%
Average rank
#52in Mowers & Outdoor Power Tools
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,571per listing
Listings tracked
11

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Flymo Strimmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Flymo97%
  • Bosch3%

Demand

Flymo Strimmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 30.2×

Reviews and returns

What reviews say buyers love and hate about Flymo Strimmer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.42

broke with first use

breaks easily

Broke in half an hour

Quality-Overall16%−0.04

Low quality and very flimsy

flimsy build quality makes it impossible to recommend

Poor quality

Ease Of Use5%+1.18

difficult to handle

difficult to operate

is very difficult to use

Assembly/Installation5%+0.57

I couldnt assemble it

A bit fidly to assemble

Hard to assemble

Value For Money4%+1.06

they cost significantly more

Spend a bit more money

these are much more expensive

Love

Value For Money17%+1.06

Good price

Worth buying

Excellent value

Ease Of Use15%+1.18

easy to hold

easy to handle

Ease of use

Quality-Overall14%−0.04

Excellent product

Great quality light

It feels reasonable quality once assembled

Weight Light12%+1.01

The Flymo 230 is really lightweight

Lightweight and Easy to Use

What's good about this strimmer is that it is lightweight

Assembly/Installation10%+0.57

Easy to install

Easy assembly

Easy to assemble

Return

0.7% Return rate 10% Fixable by listing

Durability23%▁▁▅▆▅█

broke with first use

breaks easily

Broke in half an hour

Functionality-Overall16%▁██▆▇▆

Still not working

Completely stopped working

Wont work as expected

Defective Material/Parts15%▁█▅▄▄▅
Weight Heavy6%▁▁█▅▅▃

too heavy too

is heavy and switch requires aquward pressure

Very heavy to hold

Advertised Vs Actual Product5%▁█▅▃▄▂

FAQ

Common Flymo Strimmer questions

Answered from the same tracked data.