Is flymo lawnmowers profitable to sell on Amazon United Kingdom?

The niche generates £1.0M/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +27.9%. Flapen's verdict: Launch it (56/100).

How competitive is the flymo lawnmowers niche?

3 brands and 50 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in flymo lawnmowers?

Top complaints mined from reviews: Quality-Overall, Durability, Battery Life. The return rate is 1.4%.

When does demand for flymo lawnmowers peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 14.4× the quietest.

What does it cost to enter the flymo lawnmowers niche?

Listings span £42.01–£214.66; the average listing price is £83.16 (sweet spot $15–$100). The average incumbent carries 2,394 reviews — the moat a new listing must climb.

flymo lawnmowers

Launch it

A $1.0M/yr market growing +27.9% this quarter with returns at 1.4% — clears our launch bar.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great£83.16

avg listing price — sweet spot $15–$100

Market size

Great£1.0M

£1.0M/yr · 361K searches

Growth

Good+27.9%

90-day search growth — must beat 0% to launch

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,394.38

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£42.01–£214.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, flymo lawnmowers is a £1.0M/yr Amazon United Kingdom market (361K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Launch it — 56/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

flymo lawnmowers market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £832K–£1.0M; units × avg price
Conversion rate: 3.4%
Avg BSR: #21
Page quality: 0%
Prime: 95%
Sponsored: 71%
Out of stock: 0.3%
Avg brand age: 44 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

Flymo91%
BLACK+DECKER7%
LawnMaster2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.9% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 14.4×

Open Trend

Top flymo lawnmowers search terms

flymo lawnmowers161K/yr +48.4%3.6% conv.
flymo59K/yr +18.9%2.6% conv.
hover mower50K/yr +28.4%2.3% conv.
flymo hover mowers28K/yr -28.9%4.5% conv.
flymo lawnmower20K/yr +41.8%3.0% conv.
cordless hover mower8K/yr +53.8%0.7% conv.
fly mower lawn mower6K/yr +158.5%3.6% conv.
hover lawn mowers8K/yr -11.9%0.9% conv.
hover mower with grass box6K/yr +27.7%2.3% conv.
lawnmower flymo5K/yr +37.3%4.7% conv.

All search terms

Top flymo lawnmowers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Flymo Hover Vac 250 Electric Hover Collect Lawn Mower - 1400W 25cm Cutting Width 15L Grass Box Ambidextrous Handles Folds Flat Orange and Grey

Flymo£58.914.1★5,336 rev

Flymo EasiGlide 300 Hover Collect Lawn Mower - 1700W/1900W Motor 30cm Cutting Width 20 Litre Grass Box Folds Flat 10m Cable Length Orange and Grey

Flymo£74.604.1★4,717 rev

Flymo EasiGlide Plus 360V Hover Collect Lawn Mower - 1800W Motor 36cm Cutting Width 26 Litre Grass Box Folds Flat 10m Cable Length Orange and Grey

Flymo£95.754.0★2,580 rev

Flymo Speedi-Mo 360C Electric Wheeled Lawn Mower 1500 W Cutting Width 36 cm Orange/black

Flymo£84.664.6★6,638 rev

BLACK+DECKER Electric Hover Mower with 30cm Deck 1200W Corded Compact Lightweight BEMWH551-GB

BLACK+DECKER£42.014.2★1,005 rev

Newest

by launch date

LawnMaster 33cm Hover Lawnmower Powerful 1600W Motor Lightweight easy to push mulching hovering mower. Non-Collect Traditional Hover Collapses for easy storage 2 year guarantee

LawnMaster£54.0437 rev

5mo ago

Flymo 18V SimpliMow 320 Cordless Lawnmower 4.0Ah Battery & Charger Included 32cm Cutting Width Lightweight Up to 200m

Flymo£124.48255 rev

7mo ago

Flymo 36V EasiHover Hover Collect Lawnmower - with 18V x 4.0Ah Battery and Charger Included

Flymo£214.6652 rev

7mo ago

Flymo EasiGlide 360V Hover Collect Lawn Mower - 1800 W Motor 36 cm Cutting Width 26 Litre Grass Box Folds Flat 10 m Cable Length Orange and Grey

Flymo£89.99966 rev

2y ago

Flymo SimpliMow 320V Wheeled Electric Lawnmower - 1300 W Motor 32 cm Cutting Width 30 Litre Grass Box Soft Grip Handles Orange and Grey

Flymo£61.85370 rev

3y ago

What buyers say about flymo lawnmowers

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“Ease of use”

Weight Light13%

“I like the lightweight construction”

Value For Money12%

“Good for price”

Quality-Overall11%

“how theres a nice balance of build quality”

Assembly/Installation11%

“Easy to assemble”

Advertised Vs Actual Product4%

“As advertised”

Battery Life3%

“The battery life is impressive”

Cutting/Trimming2%

“Good cut easy to handle”

Size-Overall2%

“Size compact”

Compactness2%

“I do like the compact storage”

What buyers complain about

Quality-Overall13%

“Poor quality”

Durability8%

“durability is dodgy”

Battery Life6%

“battery life is short”

Strength6%

“Flimsy,”

Size-Overall6%

“cant get anything else to fit”

Ease Of Use5%

“this is difficult to manage”

Functionality-Overall5%

“Not working”

Assembly/Installation5%

“A bit tricky to assemble”

Value For Money3%

“Not worth getting”

Instructions/User Manual/Troubleshooting3%

“The instructions are awful and the overall product is cheap and badly designed”

Top return reasons

Functionality-Overall21%

Defective Material/Parts14%

Size-Overall11%

Mechanism Issues7%

Durability5%

Weight Heavy5%

Ease Of Use4%

Noise Level4%

Quality-Overall3%