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Flymo Lawnmowers

Maybe

The products selling today average only 4.1★. But the top 5 brands take 100% of clicks, so Flymo Lawnmowers is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£1.0M/yr361K searches / yr
90-day growth
+27.9%search demand this quarter
Competition
59%top-5 click share · 3 brands · 50 sellers

Flapen Score

Flymo Lawnmowers against its category

The dotted line is the Home & Garden average. Past it, Flymo Lawnmowers is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flymo Lawnmowers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flymo Lawnmowers 361K times last year and spent an estimated £1.0M. All 3 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
+27.9%
Conversion, latest week
3.4%
Market size, estimated
£1.0Ma year
Peak month
April14.4× the quietest month
Top search term
flymo lawnmowers161K searches a year

02 · Price

A sale here is worth £83.16.

Listings sell for £83.16 on average, from £42.01 to £214.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £83.16 that is £21K to £42K a year per listing.

Average price
£83.16inside the $15 to $100 sweet spot
Price range
£42.01–£214.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£21K–£42K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #21 within Mowers & Outdoor Power Tools. It carries 2,394 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
95%
Out of stock, average day
0.3%
Average rank
#21in Mowers & Outdoor Power Tools
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,394per listing
Listings tracked
21

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Flymo Lawnmowers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£103K£207K£310K£414K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

0%

  • Flymo91%
  • BLACK+DECKER7%
  • LawnMaster2%

Demand

Flymo Lawnmowers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 14.4×

Search terms

Top Flymo Lawnmowers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flymo lawnmowers161K/yr
  • flymo59K/yr
  • hover mower50K/yr
  • flymo hover mowers28K/yr
  • flymo lawnmower20K/yr
  • cordless hover mower8K/yr
  • fly mower lawn mower6K/yr
  • hover lawn mowers8K/yr
  • hover mower with grass box6K/yr
  • lawnmower flymo5K/yr

Reviews and returns

What reviews say buyers love and hate about Flymo Lawnmowers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.07

Poor quality

Cheap poor quality

Bit flimsy, worth paying extra for better quality

Durability8%−0.15

durability is dodgy

dont think it will last long

not made to last

Battery Life6%−0.06

battery life is short

Poor battery life

Battery does not last long

Strength6%−0.08

Flimsy,

not very robust

A bit flimsy

Size-Overall6%−0.04

cant get anything else to fit

Too small

The box is small as well

Love

Ease Of Use14%+0.96

Ease of use

easy to handle

easy to remove

Weight Light13%+0.95

I like the lightweight construction

Very good light weight powerful

Good and lightweight

Value For Money12%+0.88

Good for price

Money well spent

Excellent value for money

Quality-Overall11%−0.07

how theres a nice balance of build quality

Excellent Product

solid build quality

Assembly/Installation11%+0.83

Easy to assemble

easy assembly

Assembly is straightforward

Return

1.4% Return rate 14% Fixable by listing

Functionality-Overall21%▁█▄▆▇█

Not working

it wont budge

Does not do what supposed to do

Defective Material/Parts14%▅█▅▄▅▅
Size-Overall11%▃█▃▂▂▂

cant get anything else to fit

Too small

The box is small as well

Mechanism Issues7%▁▁█▇▅▅
Durability5%▁▁▂▅▇█

durability is dodgy

dont think it will last long

not made to last

FAQ

Common Flymo Lawnmowers questions

Answered from the same tracked data.