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Flymo Blades

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $38K a year here, so Flymo Blades is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£38K/yr45K searches / yr
90-day growth
+64.9%search demand this quarter
Competition
59%top-5 click share · 13 brands · 29 sellers

Flapen Score

Flymo Blades against its category

The dotted line is the Home & Garden average. Past it, Flymo Blades is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flymo Blades market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flymo Blades 45K times last year and spent an estimated £38K. The top 5 brands take 75% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +64.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+64.9%
Conversion, latest week
8.0%
Market size, estimated
£38Ka year
Peak month
May35.7× the quietest month
Top search term
flymo blades34K searches a year

02 · Price

A sale here is worth £10.41.

Listings sell for £10.41 on average, from £3.49 to £19.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £10.41 that is £1K to £3K a year per listing.

Average price
£10.41under the $15 to $100 sweet spot
Price range
£3.49–£19.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Mowers & Outdoor Power Tools. It carries 705 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#69in Mowers & Outdoor Power Tools
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
705per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Flymo Blades products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

29

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

17%

  • EVEHAP22%
  • Flymo19%
  • YUNSTK14%
  • Spares2go13%
  • Merriway7%
  • Poweka7%
  • Open — no brand owns it (7 brands, 17%)

Demand

Flymo Blades search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 35.7×

Search terms

Top Flymo Blades search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flymo blades34K/yr
  • flymo lawnmower blades5K/yr
  • flymo blade4K/yr
  • flymo replacement blades2K/yr

Reviews and returns

What reviews say buyers love and hate about Flymo Blades

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+1.82

Small

too wide

Does Not Fit

Durability24%−0.25

Just break after 35/40 seconds of use

Broke on first use

they fly off after a few seconds

Strength12%−0.14

they break very easily

Brittle

unfortunately there not strong enough to withstand catching a stone and snap

Material Quality7%−0.07

the break shows how cheap the plastic is

Dont bother, made of poor quality materials you will spend more time changing them than using them

Useless and cheap plastic, don't last

Quality-Overall6%+0.41

Very disappointing quality

rubbish

No stars, absolute rubbish

Love

Size-Overall41%+1.82

Easy to fit

Fits as described

Fits well

Value For Money18%+0.86

Excellent value

Well worth it

Good Value

Quality-Overall12%+0.41

Excellent quality arrived on time

Quality product for a good price packaged well arrived quickly

Good quality

Advertised Vs Actual Product10%+0.72

As advertised

Exactly what I ordered

As described

Cutting/Trimming9%+0.41

Very good blade cuts very well

Very good cut

Perfect blades

Return

0.6% Return rate 78% Fixable by listing

Size-Overall71%██▆▆▆▇

Small

too wide

Does Not Fit

Compatibility-Overall5%▁▁▄▆█▃
Maintenance And Repair4%▁▁█▅▆▃
Defective Material/Parts4%▁▁█▄▃▆
Advertised Vs Actual Product3%▁▁▅█▆▁

Advertised as Flymo compatible. It is NOT compatible

FAQ

Common Flymo Blades questions

Answered from the same tracked data.