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Fly Trap Outdoor

Maybe

Search demand grew >1,000% this quarter. But the top 5 brands take 98% of clicks, so Fly Trap Outdoor is a Maybe.

Filters Trending
Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£160K/yr116K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
77%top-5 click share · 6 brands · 48 sellers

Flapen Score

Fly Trap Outdoor against its category

The dotted line is the Home & Garden average. Past it, Fly Trap Outdoor is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fly Trap Outdoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fly Trap Outdoor 116K times last year and spent an estimated £160K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
12.7%
Market size, estimated
£160Ka year
Peak month
July160.5× the quietest month
Top search term
outdoor fly trap20K searches a year

02 · Price

A sale here is worth £10.88.

Listings sell for £10.88 on average, from £4.39 to £21.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £10.88 that is £11K to £14K a year per listing.

Average price
£10.88under the $15 to $100 sweet spot
Price range
£4.39–£21.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Plant Protection & Pest Control. It carries 5,756 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#96in Plant Protection & Pest Control
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,756per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Fly Trap Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£24K£48K£72K£96K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

48

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Zero In79%
  • GROLF5%
  • Kwaiyole5%
  • HowseHold5%
  • SK INFINITY3%
  • Entopest2%

Demand

Fly Trap Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 160.5×

Search terms

Top Fly Trap Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor fly trap20K/yr
  • fly catcher outdoor18K/yr
  • zero in fly killer13K/yr
  • fly trap outdoor14K/yr
  • fly traps outdoor13K/yr
  • outdoor fly catcher8K/yr
  • zero in fly catcher12K/yr
  • horse fly trap4K/yr
  • garden fly trap4K/yr
  • outdoor fly killer4K/yr

Reviews and returns

What reviews say buyers love and hate about Fly Trap Outdoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell24%+0.62

smells like poo

the smell is quite rancid

really smells

Pest/Insect Control22%+1.57

Doesnt catch flies

Did not attract flies

No flies caught

Functionality-Overall13%−0.34

Did not work

Not working well

Does nothing

Quality-Overall6%+0.10

However the build quality is poor

Rubbish

Bad quality

Value For Money5%+0.28

a bit pricey

which makes them a bit expensive

At £16.99, I feel its a bit expensive even for 2 packs

Love

Pest/Insect Control33%+1.57

Kills pests flies

Great for catching flies

Good fly trap

Quality-Overall13%+0.10

great product ty

making it incredibly high-strength

Excellent Product

Value For Money9%+0.28

Good value for money

worth every penny

Good price

Advertised Vs Actual Product9%+0.67

does what it says

Exactly what I wanted

As described

Strength7%+0.60

A very powerful trap

They are made of strong

the bags feel strong enough to handle being outside for weeks at a time

Return

0.4% Return rate 19% Fixable by listing

Defective Material/Parts21%▁▁▅▄▄█
Functionality-Overall15%▇▁█▄▃▁

Did not work

Not working well

Does nothing

Size-Overall9%▁▁▁█▅▅
Leak-Proof9%▁▁▁▁▅█

Found the first to leak from the bottom

spill you will know its absolutely vile

Advertised Vs Actual Product6%▁▁█▇▄▁

Doesn't do what it says

Not the same as it used to be

Not that it is adverted as so

FAQ

Common Fly Trap Outdoor questions

Answered from the same tracked data.