Fly Swatter
MaybeSearch demand grew +911.0% this quarter. But prices span $2.77–$11.44, mostly outside the sweet spot, so Fly Swatter is a Maybe.
- Flapen Score
- 62 / 100Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 5162
- Market size
- £405K/yr422K searches / yr
- 90-day growth
- +911.0%search demand this quarter
- Competition
- 70%top-5 click share · 15 brands · 26 sellers
Flapen Score
Fly Swatter against its category
The dotted line is the Home & Garden average. Past it, Fly Swatter is stronger. Inside it, weaker.
Market
The Fly Swatter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fly Swatter 422K times last year and spent an estimated £405K. The top 5 brands take 75% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
15.4% of searches ended in a purchase last week.
Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +911.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £405K a year.
- Searches, last 12 months
- 422K
- Growth, 90 days vs prior 90
- +911.0%
- Conversion, latest week
- 15.4%
- Market size, estimated
- £405Ka year
- Peak month
- July36.6× the quietest month
- Top search term
- fly swatter315K searches a year
02 · Price
A sale here is worth £6.21.
Listings sell for £6.21 on average, from £2.77 to £11.44. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £6.21 that is £19K to £25K a year per listing.
- Average price
- £6.21under the $15 to $100 sweet spot
- Price range
- £2.77–£11.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £19K–£25K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Plant Protection & Pest Control. It carries 1,577 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #112in Plant Protection & Pest Control
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,577per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Fly Swatter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ram 2 X Extendable Telescopic Fly Swatters Pack Of 2 Strong 75CM Pest Control Fly Mosquito Wasp Bug Insect Swat
- Price
- £2.77
- Rating
- 3.7/5
- Reviews
- 107
- Age
- 10mo ago
iZhuoKe Extendable Fly Swatters 2 Pack Strong Fly Killer with Stainless Steel Telescopic Handle28.5cm to 75 cm Manual Fly Swat Pest Control for Indoor Outdoor Mosquito Wasp Bug Insect(Black & Red)
- Price
- £3.72
- Rating
- 4.0/5
- Reviews
- 3,490
- Age
- 5y ago
Ram 12 Pack Fly Swatter Fly Catcher Insect Mosquito Wasp Pest Control With Long Handle Fly Swatters
- Price
- £5.40
- Rating
- 4.4/5
- Reviews
- 309
- Age
- 2y ago
KKS GLAMS Electric Fly Swatter Bug Zapper Battery Operated Flies killer Indoor & Outdoor Pest Control Mosquito and Insect Catcher Racket
- Price
- £8.35
- Rating
- 4.0/5
- Reviews
- 2,523
- Age
- 4y ago
MR.SIGA Heavy Duty Long Handle Fly Swatter Black 6 Pack
- Price
- £11.44
- Rating
- 4.6/5
- Reviews
- 5,152
- Age
- 1y ago
Trending
90-day click momentum
Fly Swatter 2 Pack Leather Fly Swat with Long Wood Handle and Hanging Fly Catcher Insect Mosquito Wasp Pest Control for Indoor Outdoor Home Fly (black+brown)
- Price
- £8.79
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago
Fly Swatter 5 Pack Fly Swat Insect Mosquito Wasp Pest Control with Strong Handle Heavy Duty Multi Pack Plastic Manual fly Swatters
- Price
- £7.14
- Rating
- 4.6/5
- Reviews
- 418
- Age
- 6y ago
SOL 4pk Long Fly Swatter 45cm Heavy Duty Swat for Mosquitoes Flies Wasps Cockroaches Moths and Flying Pests
- Price
- £4.49
- Rating
- 4.2/5
- Reviews
- 397
- Age
- 4y ago
Ram 2 X Extendable Telescopic Fly Swatters Pack Of 2 Strong 75CM Pest Control Fly Mosquito Wasp Bug Insect Swat
- Price
- £2.77
- Rating
- 3.7/5
- Reviews
- 107
- Age
- 10mo ago
2 Pcs Leather Fly Swatter with Wood Handle Durable Heavy Duty Fly Insects Catcher for Indoor Outdoor Wooden Design Fly Killer Pest Control Bug Swatter Manual for Spiders Flies Bees Mosquitoes
- Price
- £10.02
- Rating
- 4.4/5
- Reviews
- 626
- Age
- 2y ago
Newest
by launch dateFly Swatter 2 Pack Leather Fly Swat with Long Wood Handle and Hanging Fly Catcher Insect Mosquito Wasp Pest Control for Indoor Outdoor Home Fly (black+brown)
- Price
- £8.79
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago
Ram 2 X Extendable Telescopic Fly Swatters Pack Of 2 Strong 75CM Pest Control Fly Mosquito Wasp Bug Insect Swat
- Price
- £2.77
- Rating
- 3.7/5
- Reviews
- 107
- Age
- 10mo ago
MR.SIGA Heavy Duty Long Handle Fly Swatter Black 6 Pack
- Price
- £11.44
- Rating
- 4.6/5
- Reviews
- 5,152
- Age
- 1y ago
Staruby 2 Pack Extendable Fly Swatter 25 inch Long Handle Flyswatters
- Price
- £5.03
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 1y ago
Fly Swatters 3PCS Plastic Manual Fly Swatters with Strong Handle Fly Swat Pest Control for Insect Bug Mosquito Wasp Indoor Outdoor
- Price
- £5.93
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
26
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
20%
- RAM ONLINE37%
- iZhuoKe20%
- KK'S GLAMS7%
- MR.SIGA5%
- IME5%
- hombrima5%
Demand
Fly Swatter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 36.6×
Search terms
Top Fly Swatter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fly swatter315K/yr
- fly swat46K/yr
- fly swatters11K/yr
- fly swatters plastic11K/yr
- fly squatters7K/yr
- fly swats7K/yr
- plastic fly swatter6K/yr
- fly squatter7K/yr
- fly-swatter5K/yr
- flyswatter2K/yr
Reviews and returns
What reviews say buyers love and hate about Fly Swatter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke the first time used
Broke 1st day of use
broke with a few uses
Very small swat area
too short when not
Quite small
Doesn't do the job
Doesnt work properly
Doesn't work
Bit flimsy
Not strong enough
A bit flimsy
Trash
Absolute rubbish
Poor quality
Love
Great piece of kit
Great product 👌 Really good well made
Good quality
Works just fine
Exactly as described
Does the job
Good Value
Excellent value for money
Worth the money
They are strong
Good strong swatters
Sturdy and easy to use
Easy to use
its actually really handy
Easy to store
Return
0.5% Return rate 12% Fixable by listing
Doesn't do the job
Doesnt work properly
Doesn't work
Very small swat area
too short when not
Quite small
Battery compartment badly made
I cant get it back In so one of the batteries doesnt fit properly so cant use it
most other flying bugs are in trouble
Does not kill the flies
No fly is safe
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fly Swatter questions
Answered from the same tracked data.