Is fly paper profitable to sell on Amazon United Kingdom?

The niche generates £495K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +703.5%. Flapen's verdict: Worth a look (64/100).

How competitive is the fly paper niche?

10 brands and 35 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in fly paper?

Top complaints mined from reviews: Pest/Insect Control, Adhesion/Stickiness, Quality-Overall. The return rate is 0.1%.

When does demand for fly paper peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 24.1× the quietest.

What does it cost to enter the fly paper niche?

Listings span £3.18–£8.29; the average listing price is £5.40 (sweet spot $15–$100). The average incumbent carries 2,572 reviews — the moat a new listing must climb.

fly paper

Worth a look

Shows demand growing +703.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+703.5%

90-day search growth — must beat 0% to launch

Conversion

Incredible25.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Market size

Good£495K

£495K/yr · 355K searches

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,572.08

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Avg price

Bad£5.40

avg listing price — sweet spot $15–$100

Price range

Bad£3.18–£8.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, fly paper is a £495K/yr Amazon United Kingdom market (355K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 64/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

fly paper market data

Units sold / yr: 80K–100K; avg 4,000–5,000/product
Revenue / yr: £432K–£540K; units × avg price
Conversion rate: 25.8%
Avg BSR: #46
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 35 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

18%

RAM ONLINE39%
BUG OFF9%
Haimist9%
Zero In9%
JKG8%
TRIITECH7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +703.5% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 24.1×

Open Trend

Top fly paper search terms

fly paper90K/yr +584.7%19.9% conv.
fly papers for indoors90K/yr +866.9%21.3% conv.
fly tape43K/yr +763.0%22.4% conv.
fly strips36K/yr >1,000%22.1% conv.
fly papers19K/yr +848.0%20.1% conv.
fly strips sticky indoor15K/yr +818.9%24.4% conv.
fly tape sticky indoor13K/yr +894.5%23.3% conv.
fly papers for indoors sticky15K/yr +235.0%19.1% conv.
sticky fly paper10K/yr +619.8%13.9% conv.
fly paper strips8K/yr +660.5%14.9% conv.

All search terms

Top fly paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ram 20 x Pesticide Free Fly Paper Sticky Fly Catchers Set for Indoor or Greenhouse

RAM ONLINE£3.804.1★3,638 rev

Bugoff Sticky Fly Glue Trap Tape Pack of 18 Piece Drosophila Insect Flies Catcher Strips Fruit Fly Sticky Trap for Indoors Outdoors Garden House Greenhouse Home Use Red

BUG OFF£4.173.9★4,212 rev

Haimist 16 Pesticide Free Fly Paper Sticky Fly Catchers Set for Indoor or Greenhouse use (16 Pack)

Haimist£7.044.0★15,081 rev

JKG 8 PACK STICKY FLY TRAP CATCHER - Super Sticky Killer Strips Tape | Catches Moth Flies Mosquitos Wasp Flying Insects Killer | Extra Sticky Indoor House & Garden Outdoor (Non-Toxic Papers)

JKG£4.194.0★866 rev

FERRIS 8 Pcs Pesticide Free Sticky Fly Catcher Traps Super Sticky Fly Paper Strips for Fruit Flies Mosquitoes Gnats Wasps and Flying Insects Indoor Outdoor Home Kitchen Garden

FERRIS£4.724.0★1,109 rev

Newest

by launch date

Fly Catcher Sticky Rolls - 16 Pack Sticky Fly Trap Tape Strips for Moth Flies Mosquitos Wasp and Ants - Extra Sticky Fly Papers for Indoors and Outdoors

Pest strike£8.2918 rev

7mo ago

18PCS Fly Paper Strips TRIITECH Sticky Fly Ribbons Traps Tape Trap Ribbons for Indoor and Outdoor

TRIITECH£5.811,131 rev

11mo ago

30PCS Fly Paper Strips TRIITECH Sticky Fly Ribbons Traps Tape Trap Ribbons for Indoor and Outdoor

TRIITECH£7.261,131 rev

1y ago

JKG 8 PACK STICKY FLY TRAP CATCHER - Super Sticky Killer Strips Tape | Catches Moth Flies Mosquitos Wasp Flying Insects Killer | Extra Sticky Indoor House & Garden Outdoor (Non-Toxic Papers)

JKG£4.19866 rev

2y ago

FERRIS 8 Pcs Pesticide Free Sticky Fly Catcher Traps Super Sticky Fly Paper Strips for Fruit Flies Mosquitoes Gnats Wasps and Flying Insects Indoor Outdoor Home Kitchen Garden

FERRIS£4.721,109 rev

3y ago

What buyers say about fly paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent Quality”

Pest/Insect Control16%

“great for catching the flies”

Value For Money14%

“Good for the money”

Advertised Vs Actual Product12%

“Just as advertised”

Ease Of Use9%

“Easy to use”

Adhesion/Stickiness9%

“Sticks to everything”

Strength6%

“they are sturdy”

Smell2%

“no unpleasant odor”

Spray/Flow1%

“fly spray works better”

Functionality-Overall1%

“Does the job well”

What buyers complain about

Pest/Insect Control24%

“Has not caught any flies”

Adhesion/Stickiness22%

“Sticky”

Quality-Overall13%

“Reduced quality”

Functionality-Overall9%

“Didnt work”

Ease Of Use6%

“Difficult to open out”

Durability3%

“broke easily”

Strength3%

“These break all too easily”

Value For Money3%

“Total waste of money no matter how cheap they are”

Advertised Vs Actual Product2%

“Doesnt do what it says on the box”

Assembly/Installation2%

“the setup required is aboslutely terrible”

Top return reasons

Functionality-Overall36%

Pest/Insect Control18%

Quality-Overall12%

Adhesion/Stickiness9%

Durability5%

Mounting3%

Advertised Vs Actual Product3%

Defective Material/Parts2%

Ease Of Cleaning2%

Value For Money1%

Common questions

Is fly paper profitable to sell on Amazon United Kingdom?: The niche generates £495K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +703.5%. Flapen's verdict: Worth a look (64/100).
How competitive is the fly paper niche?: 10 brands and 35 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in fly paper?: Top complaints mined from reviews: Pest/Insect Control, Adhesion/Stickiness, Quality-Overall. The return rate is 0.1%.
When does demand for fly paper peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 24.1× the quietest.
What does it cost to enter the fly paper niche?: Listings span £3.18–£8.29; the average listing price is £5.40 (sweet spot $15–$100). The average incumbent carries 2,572 reviews — the moat a new listing must climb.