Fly Paper
Fly Paper shows demand growing +703.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Is Fly Paper profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fly Paper is a £495K/yr Amazon United Kingdom market (355K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 64/100.
Fly Paper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +703.5% over the last 90 days and 25.8% of searches end in a purchase.
£495K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 13 products
Top Fly Paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ram 20 x Pesticide Free Fly Paper Sticky Fly Catchers Set for Indoor or Greenhouse
- Price
- £3.80
- Rating
- 4.1/5
- Reviews
- 3,638
- Age
- 7y ago
Bugoff Sticky Fly Glue Trap Tape Pack of 18 Piece Drosophila Insect Flies Catcher Strips Fruit Fly Sticky Trap for Indoors Outdoors Garden House Greenhouse Home Use Red
- Price
- £4.17
- Rating
- 3.9/5
- Reviews
- 4,212
- Age
- 4y ago
Haimist 16 Pesticide Free Fly Paper Sticky Fly Catchers Set for Indoor or Greenhouse use (16 Pack)
- Price
- £7.04
- Rating
- 4.0/5
- Reviews
- 15,081
- Age
- 7y ago
JKG 8 PACK STICKY FLY TRAP CATCHER - Super Sticky Killer Strips Tape | Catches Moth Flies Mosquitos Wasp Flying Insects Killer | Extra Sticky Indoor House & Garden Outdoor (Non-Toxic Papers)
- Price
- £4.19
- Rating
- 4.0/5
- Reviews
- 866
- Age
- 2y ago
FERRIS 8 Pcs Pesticide Free Sticky Fly Catcher Traps Super Sticky Fly Paper Strips for Fruit Flies Mosquitoes Gnats Wasps and Flying Insects Indoor Outdoor Home Kitchen Garden
- Price
- £4.72
- Rating
- 4.0/5
- Reviews
- 1,109
- Age
- 3y ago
Trending
90-day click momentum
Fly Catcher Sticky Rolls - 16 Pack Sticky Fly Trap Tape Strips for Moth Flies Mosquitos Wasp and Ants - Extra Sticky Fly Papers for Indoors and Outdoors
- Price
- £8.29
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 7mo ago
Torchtree Fly Trap 18 Pcs Fly Paper Fly Catcher Fly Traps indoor for Home Use Fruit Fly Paper Fly Trap Fly Catcher Indoor
- Price
- £4.79
- Rating
- 4.0/5
- Reviews
- 177
- Age
- 3y ago
FERRIS 8 Pcs Pesticide Free Sticky Fly Catcher Traps Super Sticky Fly Paper Strips for Fruit Flies Mosquitoes Gnats Wasps and Flying Insects Indoor Outdoor Home Kitchen Garden
- Price
- £4.72
- Rating
- 4.0/5
- Reviews
- 1,109
- Age
- 3y ago
18PCS Fly Paper Strips TRIITECH Sticky Fly Ribbons Traps Tape Trap Ribbons for Indoor and Outdoor
- Price
- £5.81
- Rating
- 4.2/5
- Reviews
- 1,131
- Age
- 11mo ago
Ram 20 x Pesticide Free Fly Paper Sticky Fly Catchers Set for Indoor or Greenhouse
- Price
- £3.80
- Rating
- 4.1/5
- Reviews
- 3,638
- Age
- 7y ago
Newest
by launch dateFly Catcher Sticky Rolls - 16 Pack Sticky Fly Trap Tape Strips for Moth Flies Mosquitos Wasp and Ants - Extra Sticky Fly Papers for Indoors and Outdoors
- Price
- £8.29
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 7mo ago
18PCS Fly Paper Strips TRIITECH Sticky Fly Ribbons Traps Tape Trap Ribbons for Indoor and Outdoor
- Price
- £5.81
- Rating
- 4.2/5
- Reviews
- 1,131
- Age
- 11mo ago
30PCS Fly Paper Strips TRIITECH Sticky Fly Ribbons Traps Tape Trap Ribbons for Indoor and Outdoor
- Price
- £7.26
- Rating
- 4.2/5
- Reviews
- 1,131
- Age
- 1y ago
JKG 8 PACK STICKY FLY TRAP CATCHER - Super Sticky Killer Strips Tape | Catches Moth Flies Mosquitos Wasp Flying Insects Killer | Extra Sticky Indoor House & Garden Outdoor (Non-Toxic Papers)
- Price
- £4.19
- Rating
- 4.0/5
- Reviews
- 866
- Age
- 2y ago
FERRIS 8 Pcs Pesticide Free Sticky Fly Catcher Traps Super Sticky Fly Paper Strips for Fruit Flies Mosquitoes Gnats Wasps and Flying Insects Indoor Outdoor Home Kitchen Garden
- Price
- £4.72
- Rating
- 4.0/5
- Reviews
- 1,109
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 falling
Sellers
35
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
18%
- RAM ONLINE39%
- BUG OFF9%
- Haimist9%
- Zero In9%
- JKG8%
- TRIITECH7%
Fly Paper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 24.1×
Top Fly Paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fly paper90K/yr
- fly papers for indoors90K/yr
- fly tape43K/yr
- fly strips36K/yr
- fly papers19K/yr
- fly strips sticky indoor15K/yr
- fly tape sticky indoor13K/yr
- fly papers for indoors sticky15K/yr
- sticky fly paper10K/yr
- fly paper strips8K/yr
What reviews say buyers love and hate about Fly Paper
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Excellent Quality”
“great for catching the flies”
“Good for the money”
“Just as advertised”
“Easy to use”
What buyers complain about
86% of reviews“Has not caught any flies”
“Sticky”
“Reduced quality”
“Didnt work”
“Difficult to open out”
Fly Paper return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fly Paper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
