Fly Paper
MaybeSearch demand grew +703.5% this quarter. But prices span $3.18–$8.29, mostly outside the sweet spot, so Fly Paper is a Maybe.
- Flapen Score
- 64 / 100Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 5164
- Market size
- £495K/yr355K searches / yr
- 90-day growth
- +703.5%search demand this quarter
- Competition
- 72%top-5 click share · 10 brands · 35 sellers
Flapen Score
Fly Paper against its category
The dotted line is the Home & Garden average. Past it, Fly Paper is stronger. Inside it, weaker.
Market
The Fly Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fly Paper 355K times last year and spent an estimated £495K. The top 5 brands take 75% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
25.8% of searches ended in a purchase last week.
Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.8% of those searches ended in a purchase. Searches in the last 90 days moved +703.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £495K a year.
- Searches, last 12 months
- 355K
- Growth, 90 days vs prior 90
- +703.5%
- Conversion, latest week
- 25.8%
- Market size, estimated
- £495Ka year
- Peak month
- July24.1× the quietest month
- Top search term
- fly paper90K searches a year
02 · Price
A sale here is worth £5.40.
Listings sell for £5.40 on average, from £3.18 to £8.29. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £5.40 that is £22K to £27K a year per listing.
- Average price
- £5.40under the $15 to $100 sweet spot
- Price range
- £3.18–£8.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £22K–£27K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Plant Protection & Pest Control. It carries 2,572 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Plant Protection & Pest Control
- Average rating
- 4.08 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,572per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Fly Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ram 20 x Pesticide Free Fly Paper Sticky Fly Catchers Set for Indoor or Greenhouse
- Price
- £3.80
- Rating
- 4.1/5
- Reviews
- 3,638
- Age
- 7y ago
Bugoff Sticky Fly Glue Trap Tape Pack of 18 Piece Drosophila Insect Flies Catcher Strips Fruit Fly Sticky Trap for Indoors Outdoors Garden House Greenhouse Home Use Red
- Price
- £4.17
- Rating
- 3.9/5
- Reviews
- 4,212
- Age
- 4y ago
Haimist 16 Pesticide Free Fly Paper Sticky Fly Catchers Set for Indoor or Greenhouse use (16 Pack)
- Price
- £7.04
- Rating
- 4.0/5
- Reviews
- 15,081
- Age
- 7y ago
JKG 8 PACK STICKY FLY TRAP CATCHER - Super Sticky Killer Strips Tape | Catches Moth Flies Mosquitos Wasp Flying Insects Killer | Extra Sticky Indoor House & Garden Outdoor (Non-Toxic Papers)
- Price
- £4.19
- Rating
- 4.0/5
- Reviews
- 866
- Age
- 2y ago
FERRIS 8 Pcs Pesticide Free Sticky Fly Catcher Traps Super Sticky Fly Paper Strips for Fruit Flies Mosquitoes Gnats Wasps and Flying Insects Indoor Outdoor Home Kitchen Garden
- Price
- £4.72
- Rating
- 4.0/5
- Reviews
- 1,109
- Age
- 3y ago
Trending
90-day click momentum
Fly Catcher Sticky Rolls - 16 Pack Sticky Fly Trap Tape Strips for Moth Flies Mosquitos Wasp and Ants - Extra Sticky Fly Papers for Indoors and Outdoors
- Price
- £8.29
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 7mo ago
Torchtree Fly Trap 18 Pcs Fly Paper Fly Catcher Fly Traps indoor for Home Use Fruit Fly Paper Fly Trap Fly Catcher Indoor
- Price
- £4.79
- Rating
- 4.0/5
- Reviews
- 177
- Age
- 3y ago
FERRIS 8 Pcs Pesticide Free Sticky Fly Catcher Traps Super Sticky Fly Paper Strips for Fruit Flies Mosquitoes Gnats Wasps and Flying Insects Indoor Outdoor Home Kitchen Garden
- Price
- £4.72
- Rating
- 4.0/5
- Reviews
- 1,109
- Age
- 3y ago
18PCS Fly Paper Strips TRIITECH Sticky Fly Ribbons Traps Tape Trap Ribbons for Indoor and Outdoor
- Price
- £5.81
- Rating
- 4.2/5
- Reviews
- 1,131
- Age
- 11mo ago
Ram 20 x Pesticide Free Fly Paper Sticky Fly Catchers Set for Indoor or Greenhouse
- Price
- £3.80
- Rating
- 4.1/5
- Reviews
- 3,638
- Age
- 7y ago
Newest
by launch dateFly Catcher Sticky Rolls - 16 Pack Sticky Fly Trap Tape Strips for Moth Flies Mosquitos Wasp and Ants - Extra Sticky Fly Papers for Indoors and Outdoors
- Price
- £8.29
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 7mo ago
18PCS Fly Paper Strips TRIITECH Sticky Fly Ribbons Traps Tape Trap Ribbons for Indoor and Outdoor
- Price
- £5.81
- Rating
- 4.2/5
- Reviews
- 1,131
- Age
- 11mo ago
30PCS Fly Paper Strips TRIITECH Sticky Fly Ribbons Traps Tape Trap Ribbons for Indoor and Outdoor
- Price
- £7.26
- Rating
- 4.2/5
- Reviews
- 1,131
- Age
- 1y ago
JKG 8 PACK STICKY FLY TRAP CATCHER - Super Sticky Killer Strips Tape | Catches Moth Flies Mosquitos Wasp Flying Insects Killer | Extra Sticky Indoor House & Garden Outdoor (Non-Toxic Papers)
- Price
- £4.19
- Rating
- 4.0/5
- Reviews
- 866
- Age
- 2y ago
FERRIS 8 Pcs Pesticide Free Sticky Fly Catcher Traps Super Sticky Fly Paper Strips for Fruit Flies Mosquitoes Gnats Wasps and Flying Insects Indoor Outdoor Home Kitchen Garden
- Price
- £4.72
- Rating
- 4.0/5
- Reviews
- 1,109
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
35
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
18%
- RAM ONLINE39%
- BUG OFF9%
- Haimist9%
- Zero In9%
- JKG8%
- TRIITECH7%
Demand
Fly Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 24.1×
Search terms
Top Fly Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fly paper90K/yr
- fly papers for indoors90K/yr
- fly tape43K/yr
- fly strips36K/yr
- fly papers19K/yr
- fly strips sticky indoor15K/yr
- fly tape sticky indoor13K/yr
- fly papers for indoors sticky15K/yr
- sticky fly paper10K/yr
- fly paper strips8K/yr
Reviews and returns
What reviews say buyers love and hate about Fly Paper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Has not caught any flies
doesn't catch anything
Does not attract flies
Sticky
Not sticky enough
Sticky stuff
Reduced quality
Absolute garbage
Awful quality
Didnt work
it was completely ineffective for my setup
not effective at all
Difficult to open out
Almost impossible to open
Very difficult to pull out
Love
Excellent Quality
Great product
Simply the best
great for catching the flies
works well and attracts all types of flying insects
great to catch the annoying flies
Good for the money
Really quite a lot for the cash
Excellent value
Just as advertised
Does what it says
As described
Easy to use
it was very efficient
easy put up n take down
Return
0.1% Return rate 3% Fixable by listing
Didnt work
it was completely ineffective for my setup
not effective at all
Has not caught any flies
doesn't catch anything
Does not attract flies
Reduced quality
Absolute garbage
Awful quality
Sticky
Not sticky enough
Sticky stuff
broke easily
most of them broke apart when opening
Fell apart when trying to open them
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mole Repellent
£163K/yr+91.4%
Cat Repellent
£1.4M/yr+53.2%
Parasol Base
£1.1M/yr+904.4%
Fly Repellent Fan
£302K/yr>1,000%
Industrial Fan
£1.0M/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fly Paper questions
Answered from the same tracked data.