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Fly Paper

Maybe

Search demand grew +703.5% this quarter. But prices span $3.18–$8.29, mostly outside the sweet spot, so Fly Paper is a Maybe.

Filters Trending
Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£495K/yr355K searches / yr
90-day growth
+703.5%search demand this quarter
Competition
72%top-5 click share · 10 brands · 35 sellers

Flapen Score

Fly Paper against its category

The dotted line is the Home & Garden average. Past it, Fly Paper is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fly Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fly Paper 355K times last year and spent an estimated £495K. The top 5 brands take 75% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 25.8% of those searches ended in a purchase.

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 25.8% of those searches ended in a purchase. Searches in the last 90 days moved +703.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £495K a year.

Searches, last 12 months
355K
Growth, 90 days vs prior 90
+703.5%
Conversion, latest week
25.8%
Market size, estimated
£495Ka year
Peak month
July24.1× the quietest month
Top search term
fly paper90K searches a year

02 · Price

A sale here is worth £5.40.

Listings sell for £5.40 on average, from £3.18 to £8.29. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £5.40 that is £22K to £27K a year per listing.

Average price
£5.40under the $15 to $100 sweet spot
Price range
£3.18–£8.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£22K–£27K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Plant Protection & Pest Control. It carries 2,572 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Plant Protection & Pest Control
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,572per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Fly Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£49K£99K£148K£198K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

35

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

18%

  • RAM ONLINE39%
  • BUG OFF9%
  • Haimist9%
  • Zero In9%
  • JKG8%
  • TRIITECH7%

Demand

Fly Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 24.1×

Search terms

Top Fly Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fly paper90K/yr
  • fly papers for indoors90K/yr
  • fly tape43K/yr
  • fly strips36K/yr
  • fly papers19K/yr
  • fly strips sticky indoor15K/yr
  • fly tape sticky indoor13K/yr
  • fly papers for indoors sticky15K/yr
  • sticky fly paper10K/yr
  • fly paper strips8K/yr

Reviews and returns

What reviews say buyers love and hate about Fly Paper

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Pest/Insect Control”
0.1%of orders come back
“Has not caught any flies”
A buyer, on “Pest/Insect Control”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fly Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data