Skip to content

Fly Killer Indoor Use

Pass

Fly Killer Indoor Use scores 65 out of 100, a Pass. Shoppers spend $14K a year here, search demand grew +87.8% this quarter, and returns run at 0.5% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£14K/yr24K searches / yr
90-day growth
+87.8%search demand this quarter
Competition
43%top-5 click share · 25 brands · 127 sellers

Flapen Score

Fly Killer Indoor Use against its category

The dotted line is the Home & Garden average. Past it, Fly Killer Indoor Use is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fly Killer Indoor Use market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fly Killer Indoor Use 24K times last year and spent an estimated £14K. The top 5 brands take 49% of clicks. Demand peaks in Jul–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +87.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+87.8%
Conversion, latest week
4.0%
Market size, estimated
£14Ka year
Peak month
July6.1× the quietest month
Top search term
fly killer indoor use16K searches a year

02 · Price

A sale here is worth £14.55.

Listings sell for £14.55 on average, from £2.52 to £42.89. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £14.55 that is £0 to £1K a year per listing.

Average price
£14.55under the $15 to $100 sweet spot
Price range
£2.52–£42.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #61 within Plant Protection & Pest Control. It carries 5,134 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
16.0%
Average rank
#61in Plant Protection & Pest Control
Average rating
3.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,134per listing
Listings tracked
30

04 · Newcomers

Amazon counts 8 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
33 months

Products

Top Fly Killer Indoor Use products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£560£1K£2K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

127

Top-5 brand share

49%

Top 20: 94%

Top-5 click share

43%

Top 20: 88%

Open market

46%

  • Zero In15%
  • Super Ninja11%
  • Torchtree10%
  • ASPECTEK7%
  • AMUFER6%
  • WEISHAN6%

Demand

Fly Killer Indoor Use search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug · busiest ÷ quietest = 6.1×

Reviews and returns

What reviews say buyers love and hate about Fly Killer Indoor Use

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control26%

Hasn't caught one insect

No flies caught

Didn't kill a single fly

Functionality-Overall23%−0.53

Did not work

Never worked

Doest work

Value For Money10%

It's slightly expensive for what it is

It would be cheaper

Also, I find it pricey

Quality-Overall6%+0.94

Poor performance

cheap rubbish

Not good quality

Durability5%−0.10

Didn't last

Broken

Broke immediately

Love

Pest/Insect Control23%

Very effective insect control

Good pest control

Perfect trap

Quality-Overall14%+0.94

The build quality feels solid

Great build quality

Excellent Product

Advertised Vs Actual Product12%+1.48

Exactly as advertised

As advertised

As described

Value For Money11%

Excellent Value for Money

Excellent price

Reasonable price

Ease Of Use5%+0.54

Easy and effective

easy to handle

Easy to dispose of

Return

0.5% Return rate 14% Fixable by listing

Functionality-Overall39%▇▆█▆▇▇

Did not work

Never worked

Doest work

Pest/Insect Control14%▅█▅█▇▆

Hasn't caught one insect

No flies caught

Didn't kill a single fly

Defective Material/Parts12%▆▇▇▆██
Size-Overall10%▅▄▇█▇▆

Bottles are small

These are small

very small containers

Durability4%▂▁▄▅▇█

Didn't last

Broken

Broke immediately

FAQ

Common Fly Killer Indoor Use questions

Answered from the same tracked data.