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Fly Killer Indoor

Pass

Fly Killer Indoor scores 68 out of 100, a Pass. Shoppers spend $19K a year here, search demand grew +843.0% this quarter, and returns run at 0.5% of orders.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£19K/yr23K searches / yr
90-day growth
+843.0%search demand this quarter
Competition
42%top-5 click share · 34 brands · 163 sellers

Flapen Score

Fly Killer Indoor against its category

The dotted line is the Home & Garden average. Past it, Fly Killer Indoor is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fly Killer Indoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fly Killer Indoor 23K times last year and spent an estimated £19K. The top 5 brands take 49% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 68 out of 100, a Pass.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +843.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+843.0%
Conversion, latest week
5.3%
Market size, estimated
£19Ka year
Peak month
August34.6× the quietest month
Top search term
fly killer indoor16K searches a year

02 · Price

A sale here is worth £15.61.

Listings sell for £15.61 on average, from £2.52 to £27.98. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £15.61 that is £0 to £2K a year per listing.

Average price
£15.61inside the $15 to $100 sweet spot
Price range
£2.52–£27.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #90 within Plant Protection & Pest Control. It carries 3,466 reviews at 3.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
95%
Out of stock, average day
11.8%
Average rank
#90in Plant Protection & Pest Control
Average rating
3.80 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,466per listing
Listings tracked
40

04 · Newcomers

Amazon counts 13 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
13Amazon's first-year sales bar
Average brand age
33 months

Products

Top Fly Killer Indoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£754£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

163

Top-5 brand share

49%

Top 20: 86%

Top-5 click share

42%

Top 20: 79%

Open market

47%

  • Zero In13%
  • Torchtree13%
  • PKBD9%
  • Super Ninja8%
  • AMUFER7%
  • belrez4%

Demand

Fly Killer Indoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 34.6×

Search terms

Top Fly Killer Indoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fly killer indoor16K/yr
  • house fly killer7K/yr
  • best indoor fly killer141/yr

Reviews and returns

What reviews say buyers love and hate about Fly Killer Indoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall23%−0.61

Never worked

Doest work

Did not work

Pest/Insect Control23%−0.02

Hasn't caught one insect

No flies caught

Doesnt catch flies

Value For Money9%+0.14

It's slightly expensive for what it is

It would be cheaper

Also, I find it pricey

Quality-Overall6%+1.11

cheap rubbish

Not good quality

It feels a bit cheaply made

Size-Overall5%

Bottles are small

Not fit for purpose

Smaller than expected

Love

Pest/Insect Control19%−0.02

Kills insects

Very effective insect control

Good pest control

Quality-Overall15%+1.11

Build quality feels solid

Excellent Product

Great build quality

Value For Money12%+0.14

Money well spent

Excellent Value for Money

Good for the price

Advertised Vs Actual Product12%+1.36

As advertised

As described

Better than expected

Ease Of Use6%+0.45

Easy and effective

easy to use just plug in

Easy to dispose of

Return

0.5% Return rate 17% Fixable by listing

Functionality-Overall40%▇▆█▇▇█

Never worked

Doest work

Did not work

Size-Overall12%▄▄█▇▆▇

Bottles are small

Not fit for purpose

Smaller than expected

Pest/Insect Control11%▇█▄█▇▅

Hasn't caught one insect

No flies caught

Doesnt catch flies

Defective Material/Parts10%▆▇▅▆█▇
Charging3%▁█▃▅▇█

FAQ

Common Fly Killer Indoor questions

Answered from the same tracked data.