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Fly Bat

Pass

Fly Bat scores 66 out of 100, a Pass. Shoppers spend $29K a year here, search demand grew >1,000% this quarter, and returns run at 0.8% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£29K/yr21K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
53%top-5 click share · 26 brands · 78 sellers

Flapen Score

Fly Bat against its category

The dotted line is the Home & Garden average. Past it, Fly Bat is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fly Bat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fly Bat 21K times last year and spent an estimated £29K. The top 5 brands take 64% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
12.1%
Market size, estimated
£29Ka year
Peak month
July72.0× the quietest month
Top search term
fly bat18K searches a year

02 · Price

A sale here is worth £11.44.

Listings sell for £11.44 on average, from £5.32 to £19.99. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.44 that is £0 to £1K a year per listing.

Average price
£11.44under the $15 to $100 sweet spot
Price range
£5.32–£19.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #149 within Plant Protection & Pest Control. It carries 2,364 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
84%
Out of stock, average day
11.3%
Average rank
#149in Plant Protection & Pest Control
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,364per listing
Listings tracked
31

04 · Newcomers

Amazon counts 10 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
10Amazon's first-year sales bar
Average brand age
19 months

Products

Top Fly Bat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

78

Top-5 brand share

64%

Top 20: 94%

Top-5 click share

53%

Top 20: 89%

Open market

31%

  • Zero In29%
  • KK'S GLAMS15%
  • YISSVIC9%
  • Cyowoyre6%
  • belrez6%
  • GeckoMan4%

Demand

Fly Bat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 72.0×

Reviews and returns

What reviews say buyers love and hate about Fly Bat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.38

Never worked

Did not work

Completely non functional

Pest/Insect Control11%+0.81

Does not kill the flies

Mosquitoes

Killed no flies whatsoever

Durability9%−0.14

Broke after one month

Broken

Broke within a few weeks

Charging9%−0.02

Doesn't hold charge

Stopped charging

Not charging

Quality-Overall8%+0.28

Product is defective and quality not good, waste of time and money

expensive for a poorly made product

Poor Quality

Love

Pest/Insect Control14%+0.81

Great for killing pests

Kills the bugs

Useful pest control

Quality-Overall12%+0.28

Excellent product

The build quality is solid

The item feels well made

Ease Of Use10%+0.84

easy to handle

Easy to use

easy to operate

Charging9%−0.02

easy to charge

Long lasting charge

It holds its charge well

Advertised Vs Actual Product9%+0.99

Does what it says

Better than expected

As described

Return

0.8% Return rate 8% Fixable by listing

Functionality-Overall41%▆▇▇▆██

Never worked

Did not work

Completely non functional

Charging12%█▆▄█▅▄

Doesn't hold charge

Stopped charging

Not charging

Defective Material/Parts11%▄█▄▅▄▄

Defective

Item doesnt work

This item was not working as good as expected

Pest/Insect Control8%█▅▃▅▄▇

Does not kill the flies

Mosquitoes

Killed no flies whatsoever

Size-Overall5%▇▁█▆▄▃

Not fit for purpose

Small

Very large

FAQ

Common Fly Bat questions

Answered from the same tracked data.