flowers fresh bouquet
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.84avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good779.69avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.99–£30.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£231K£231K/yr · 215K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-52.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, flowers fresh bouquet is a £231K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 58/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
flowers fresh bouquet market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £211K–£253K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #147
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 74%
- Out of stock
- 7.4%
- Avg brand age
- 28 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
37
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
37%
Top 20: 85%
Open market
15%
- Morrisons26%
- Morning Flowers21%
- All Occasions15%
- PrestigeFlowers8%
- Clare Florist8%
- Daily Flowers6%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -52.2% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.7×
Top flowers fresh bouquet search terms
- flowers fresh bouquet212K/yr
- flowers morrisons2K/yr
- fresh flowers morrisons584/yr
- flowers fresh daffodils41/yr
Top flowers fresh bouquet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spring Symphony Fresh Flowers Rose Lily Gerbera
Morning Flowers£20.144.4★1,636 rev
Rose & Freesia Bouquet With White Roses Lilac Freesia & Foliage - Gift For Birthday Anniversary Thanks
All Occasions£17.323.6★757 rev
Peruvian Lily and Rose Bouquet Handcrafted Fresh Flowers Featuring Cerise Pink White and Yellow Alstroemeria with Belle Roses Long-Lasting Gift for Birthday Anniversary or Any Occasion
PrestigeFlowers£16.633.9★562 rev
Morrisons Rose Blush Flowers Bouquet
Morrisons£12.054.5★18 rev
Clare Florist Rose and Freesia Fresh Flower Bouquet - Beautiful Roses and Freesia Flowers Arranged by Florists
Clare Florist£17.593.9★1,688 rev
Newest
by launch date
Fleur De Luxe Sunflower Breeze Giftbox Bright Yellow Sunflowers Purple Statice & Eucalyptus Bouquet Hand-Tied Floral Arrangement for All Occasions with Gift Box
Happy Planting UK£14.617 rev
Morrisons Rose Blush Flowers Bouquet
Morrisons£12.0518 rev
Morrisons Armful Of Flowers Bouquet
Morrisons£16.1022 rev
Morrisons Vibrant Flowers Bouquet
Morrisons£6.5322 rev
Morrisons Mixed Posy Flowers Bouquet
Morrisons£4.9935 rev
Trending
90-day click momentumFleur De Luxe Sunflower Breeze Giftbox Bright Yellow Sunflowers Purple Statice & Eucalyptus Bouquet Hand-Tied Floral Arrangement for All Occasions with Gift Box
Happy Planting UK£14.615.0★
Morrisons Amethyst Flowers Bouquet
Morrisons£10.844.5★
Homeland Florists Fresh Flowers Elegant Pink Flower Bouquet of Carnations & Gypsophila - Long Lasting Floral Gift - Perfect for Birthday Thank You Sympathy Get Well & Thinking of You
Homeland Florists£20.844.6★
Morrisons Rose Blush Flowers Bouquet
Morrisons£12.054.5★
Morrisons Vibrant Flowers Bouquet
Morrisons£6.534.2★
What buyers say about flowers fresh bouquet
What buyers praise and complain about, mined from review topics.What buyers love
“Can't beat the price”
“Beautiful Gift”
“Arrived quick good quality made her happy what more can you want”
“Lovely colours”
“Good value, sturdy, does the job”
“As described”
“fresh and smelled lovely”
“Beautiful flowers”
“They looked gorgeous”
“Beautiful display”
What buyers complain about
“False advertising”
“Not good quality or anything like what's advertised”
“Disappointed at cost”
“Didnt last a week”
“its actually just a tiny bunch”
“Brown awful”
“Arrived wilted”
“No gift bag or box”
“They have ZERO smell”
“Wilting flowers next day”
Top return reasons
Common questions
- Is flowers fresh bouquet profitable to sell on Amazon United Kingdom?
- The niche generates £231K/yr across 35 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -52.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the flowers fresh bouquet niche?
- 13 brands and 37 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in flowers fresh bouquet?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for flowers fresh bouquet peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.7× the quietest.
- What does it cost to enter the flowers fresh bouquet niche?
- Listings span £4.99–£30.91; the average listing price is £16.84 (sweet spot $15–$100). The average incumbent carries 780 reviews — the moat a new listing must climb.