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Flowers Fresh Bouquet

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -52.2% this quarter, so Flowers Fresh Bouquet is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£231K/yr215K searches / yr
90-day growth
-52.2%search demand this quarter
Competition
37%top-5 click share · 13 brands · 37 sellers

Flapen Score

Flowers Fresh Bouquet against its category

The dotted line is the Home & Garden average. Past it, Flowers Fresh Bouquet is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flowers Fresh Bouquet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flowers Fresh Bouquet 215K times last year and spent an estimated £231K. The top 5 brands take 79% of clicks. Demand peaks in Feb–Mar. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £231K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-52.2%
Conversion, latest week
6.4%
Market size, estimated
£231Ka year
Peak month
March2.7× the quietest month
Top search term
flowers fresh bouquet212K searches a year

02 · Price

A sale here is worth £16.84.

Listings sell for £16.84 on average, from £4.99 to £30.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £16.84 that is £4K to £8K a year per listing.

Average price
£16.84inside the $15 to $100 sweet spot
Price range
£4.99–£30.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #147 within Plants, Seeds & Bulbs. It carries 780 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
60%
Out of stock, average day
7.4%
Average rank
#147in Plants, Seeds & Bulbs
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
780per listing
Listings tracked
35

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Flowers Fresh Bouquet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

37

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 85%

Open market

15%

  • Morrisons26%
  • Morning Flowers21%
  • All Occasions15%
  • PrestigeFlowers8%
  • Clare Florist8%
  • Daily Flowers6%
  • Open — no brand owns it (7 brands, 15%)

Demand

Flowers Fresh Bouquet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.7×

Search terms

Top Flowers Fresh Bouquet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flowers fresh bouquet212K/yr
  • flowers morrisons2K/yr
  • fresh flowers morrisons584/yr
  • flowers fresh daffodils41/yr

Reviews and returns

What reviews say buyers love and hate about Flowers Fresh Bouquet

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
33%of negative reviews mention “Advertised Vs Actual Product”
0.1%of orders come back
“False advertising”
A buyer, on “Advertised Vs Actual Product”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Flowers Fresh Bouquet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data