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Flower Garlands

Maybe

The top 5 brands take only 41% of clicks. But shoppers spend only $101K a year here, so Flower Garlands is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£101K/yr321K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
38%top-5 click share · 42 brands · 54 sellers

Flapen Score

Flower Garlands against its category

The dotted line is the Home & Garden average. Past it, Flower Garlands is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Garlands market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flower Garlands 321K times last year and spent an estimated £101K. The top 5 brands take 41% of clicks. Demand peaks in Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
321K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
3.3%
Market size, estimated
£101Ka year
Peak month
November2.9× the quietest month
Top search term
flower garland119K searches a year

02 · Price

A sale here is worth £9.46.

Listings sell for £9.46 on average, from £3.54 to £22.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.46 that is £946 to £2K a year per listing.

Average price
£9.46under the $15 to $100 sweet spot
Price range
£3.54–£22.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£946–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #613 within Artificial Flora. It carries 1,076 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
14.5%
Average rank
#613in Artificial Flora
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,076per listing
Listings tracked
52

04 · Newcomers

Amazon counts 2 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Flower Garlands products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

54

Top-5 brand share

41%

Top 20: 85%

Top-5 click share

38%

Top 20: 76%

Open market

53%

  • Yueshop11%
  • ASTNIC8%
  • SOMYTING8%
  • KALIONE7%
  • LOMOHOO7%
  • JUSTOYOU7%

Demand

Flower Garlands search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.9×

Search terms

Top Flower Garlands search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flower garland119K/yr
  • flower garlands18K/yr
  • artificial flower garlands14K/yr
  • flower garland decoration25K/yr
  • artificial garland22K/yr
  • floral garland16K/yr
  • garlands for garden5K/yr
  • artificial garlands for outside7K/yr
  • pink flower garland12K/yr
  • summer garland8K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Garlands

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.01

Absolutely rubbish

Cheaply made

Not good quality

Smell14%−0.14

The smell of fish

cheap plastic smells

Awful smell

Advertised Vs Actual Product11%−0.09

Not as advertised

Looks nothing like the photo

looks nothing like the photo

Thickness11%−0.08

Not as thick as it looks in the picture

Not very thick

Thin garlands

Value For Money9%+2.11

Not worth the money to be honest

not worth £10 price tag

Looks good, a bit pricey

Love

Quality-Overall26%−0.01

Overall pleased with the purchase

very neatly made

Better quality

Value For Money20%+2.11

Decent price too

Good for the price

Excellent value

Color19%+1.46

The colours are pretty

Good quality and colours

Lovely bright colours

Advertised Vs Actual Product11%−0.09

Just what I needed

Better than expected

As described

Durability2%+0.18

Look great and durable

Long lasting and good quality

Magical, durable, and unusual

Return

2.1% Return rate 39% Fixable by listing

Quality-Overall35%▇▆████

Absolutely rubbish

Cheaply made

Not good quality

Advertised Vs Actual Product15%█▆▆▄▄▆

Not as advertised

Looks nothing like the photo

looks nothing like the photo

Size-Overall12%▆▅▇█▆▇

Smaller than expected

The boxes they arrive in are too small

the flowers are very small

Color9%▅▆▄▆█▅

This is not good sizes and colours

The colour of the flowers in the garland I received is much darker than pictured

Colour misleading

Smell7%▄█▄▇▄▄

The smell of fish

cheap plastic smells

Awful smell

FAQ

Common Flower Garlands questions

Answered from the same tracked data.