Flower Food
FailPrices span $3.19–$12.25, mostly outside the sweet spot, so Flower Food is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £53K/yr61K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 81 sellers
Flapen Score
Flower Food against its category
The dotted line is the Home & Garden average. Past it, Flower Food is stronger. Inside it, weaker.
Market
The Flower Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flower Food 61K times last year and spent an estimated £53K. The top 5 brands take 86% of clicks. Demand peaks in Feb–Mar. Flapen scores it 41 out of 100, a Fail.
01 · Demand
14.0% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £53Ka year
- Peak month
- March2.6× the quietest month
- Top search term
- flower food27K searches a year
02 · Price
A sale here is worth £6.12.
Listings sell for £6.12 on average, from £3.19 to £12.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £6.12 that is £5K to £6K a year per listing.
- Average price
- £6.12under the $15 to $100 sweet spot
- Price range
- £3.19–£12.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
7% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Fertilisers & Plant Food. It carries 2,023 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 7%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #35in Fertilisers & Plant Food
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,023per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Flower Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
100 Sachet Oasis Flora Life Cut Flower Food Clear-Powder (3279-100)
- Price
- £7.42
- Rating
- 4.6/5
- Reviews
- 443
- Age
- 10y ago

Miracle-Gro Pour and Feed Liquid Plant Food 1L
- Price
- £3.19
- Rating
- 4.5/5
- Reviews
- 5,273
- Age
- 9y ago

Floralife 20 Universal Flower Food Sachets 500ml Cystal Clear Water Soluable Flower Food
- Price
- £3.92
- Rating
- 4.5/5
- Reviews
- 173
- Age
- 9y ago

Chrysal cut flower food liquid 250 ml
- Price
- £7.51
- Rating
- 4.5/5
- Reviews
- 395
- Age
- 11y ago

50 sachets of fleur vital plant food for cut flowers
- Price
- £4.71
- Rating
- 4.5/5
- Reviews
- 877
- Age
- 4y ago
Trending
90-day click momentum
floraline Cut Flowers Fresh | Significantly Longer Freshness for Flowers Bouquets | Blossoms in Full Glory | 2 x 500 ml
- Price
- £10.76
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago

4g Sachets of Fleur Vital Plant Food for Cut Flowers Each sachet makes 0.5l of cut flower food Flower Food for Fresh Cut Flowers- Long Life Nutrition for Flora and Flowers Fresh.(100 Sachets)
- Price
- £8.47
- Rating
- 4.5/5
- Reviews
- 877
- Age
- 4y ago

Miracle Gro All Purpose Concentrated Liquid Plant Food 800ml
- Price
- £3.29
- Rating
- 4.6/5
- Reviews
- 2,760
- Age
- 3y ago

Miracle-Gro Continuous Release All Purpose Plant Food 900G White
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 2,540
- Age
- 4y ago

Miracle-Gro Pour and Feed Liquid Plant Food 1L
- Price
- £3.19
- Rating
- 4.5/5
- Reviews
- 5,273
- Age
- 9y ago
Newest
by launch date
floraline Cut Flowers Fresh | Significantly Longer Freshness for Flowers Bouquets | Blossoms in Full Glory | 2 x 500 ml
- Price
- £10.76
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago

Miracle Gro All Purpose Concentrated Liquid Plant Food 800ml
- Price
- £3.29
- Rating
- 4.6/5
- Reviews
- 2,760
- Age
- 3y ago

50 sachets of fleur vital plant food for cut flowers
- Price
- £4.71
- Rating
- 4.5/5
- Reviews
- 877
- Age
- 4y ago

Fleur Vital Plant Food for Cut Flowers 4g Sachets Makes 0.5L Cut Flower Food Long Life Nutrition for Flora and Flowers Fresh (25 Sachets)
- Price
- £3.99
- Rating
- 4.5/5
- Reviews
- 877
- Age
- 4y ago

4g Sachets of Fleur Vital Plant Food for Cut Flowers Each sachet makes 0.5l of cut flower food Flower Food for Fresh Cut Flowers- Long Life Nutrition for Flora and Flowers Fresh.(100 Sachets)
- Price
- £8.47
- Rating
- 4.5/5
- Reviews
- 877
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
81
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
3%
- KEXMY26%
- Miracle-Gro20%
- fleur vital17%
- floralife crystal clear11%
- floral supplies11%
- Chrysal10%
- Open — no brand owns it (2 brands, 3%)
Demand
Flower Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.6×
Search terms
Top Flower Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flower food27K/yr
- cut flower food14K/yr
- flower food for fresh cut flowers12K/yr
- flower food sachets4K/yr
- cut flower food sachets4K/yr
Reviews and returns
What reviews say buyers love and hate about Flower Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
vegetable plants died after I have used this
doesn't last all that long in my garden
Not full strength
Thk goodness it wasn't fragile
Why the quality do less
Product quality/performance lacking
1 Star : Extremely poor quality product
The size of the bottle is misleading
Roses are bigger
Love
Good growth
Has helped their growth
Plant's seems to grow up healthy
Excellent price
Excellent value
Fair price
Good quality plant feed
Excellent product
A good product with excellent results
Easy to use
Easy to apply and long lasting, recommend
It is very easy to use when it comes to feeding the plants
Does what it says
Does what it promises
As expected
Return
0.1% Return rate 21% Fixable by listing
Bottle lid not securely fitted properly leaking some contents
expensive
Roses are bigger
The size of the bottle is misleading
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flower Food questions
Answered from the same tracked data.









