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Flower Food

Fail

Prices span $3.19–$12.25, mostly outside the sweet spot, so Flower Food is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£53K/yr61K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
72%top-5 click share · 8 brands · 81 sellers

Flapen Score

Flower Food against its category

The dotted line is the Home & Garden average. Past it, Flower Food is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flower Food 61K times last year and spent an estimated £53K. The top 5 brands take 86% of clicks. Demand peaks in Feb–Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
14.0%
Market size, estimated
£53Ka year
Peak month
March2.6× the quietest month
Top search term
flower food27K searches a year

02 · Price

A sale here is worth £6.12.

Listings sell for £6.12 on average, from £3.19 to £12.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £6.12 that is £5K to £6K a year per listing.

Average price
£6.12under the $15 to $100 sweet spot
Price range
£3.19–£12.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

7% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Fertilisers & Plant Food. It carries 2,023 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#35in Fertilisers & Plant Food
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,023per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Flower Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

81

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • KEXMY26%
  • Miracle-Gro20%
  • fleur vital17%
  • floralife crystal clear11%
  • floral supplies11%
  • Chrysal10%
  • Open — no brand owns it (2 brands, 3%)

Demand

Flower Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.6×

Search terms

Top Flower Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flower food27K/yr
  • cut flower food14K/yr
  • flower food for fresh cut flowers12K/yr
  • flower food sachets4K/yr
  • cut flower food sachets4K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.03

vegetable plants died after I have used this

doesn't last all that long in my garden

Strength13%−0.10

Not full strength

Thk goodness it wasn't fragile

Quality-Overall11%+0.87

Why the quality do less

Product quality/performance lacking

1 Star : Extremely poor quality product

Advertised Vs Actual Product8%−0.04

The size of the bottle is misleading

Size-Overall8%−0.10

Roses are bigger

Love

Plant Growth30%+1.11

Good growth

Has helped their growth

Plant's seems to grow up healthy

Value For Money23%+1.64

Excellent price

Excellent value

Fair price

Quality-Overall14%+0.87

Good quality plant feed

Excellent product

A good product with excellent results

Ease Of Use12%+0.83

Easy to use

Easy to apply and long lasting, recommend

It is very easy to use when it comes to feeding the plants

Advertised Vs Actual Product10%−0.04

Does what it says

Does what it promises

As expected

Return

0.1% Return rate 21% Fixable by listing

Leak-Proof38%▁▇▇█▆▇

Bottle lid not securely fitted properly leaking some contents

Value For Money11%█▁▁▁▇▅

expensive

Size-Overall11%▁█▆▁▅▆

Roses are bigger

Advertised Vs Actual Product8%█▁▅▁▄▁

The size of the bottle is misleading

Eco Friendliness5%▁▁▅█▁▁

FAQ

Common Flower Food questions

Answered from the same tracked data.