How competitive is the Flower Food niche on Amazon United Kingdom?

8 brands and 81 sellers compete in Flower Food on Amazon United Kingdom. The top 5 Flower Food products take 72% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Flower Food?

Flower Food buyers on Amazon United Kingdom complain most about Durability, Strength, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Flower Food niche?

Flower Food sells for £6.12 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.19–£12.25. The average incumbent carries 2,023 reviews — the moat a new listing must climb.

Flower Food

prices mostly outside the sweet spot ($3.19–$12.25) — Flower Food doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51

This niche Category average · 5,777 niches

Is Flower Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Flower Food is a £53K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 41/100.

Flower Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.7% over the last 90 days and 14.0% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr10K

Search volume / yr-7.7%61K

Conversion rate14.0%

Avg price£6.12

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers8 · 81

Top-5 product click share72%

Open market14%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Top Flower Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

100 Sachet Oasis Flora Life Cut Flower Food Clear-Powder (3279-100)

Price: £7.42
Rating: 4.6/5
Reviews: 443
Age: 10y ago

Miracle-Gro Pour and Feed Liquid Plant Food 1L

Price: £3.19
Rating: 4.5/5
Reviews: 5,273
Age: 9y ago

Floralife 20 Universal Flower Food Sachets 500ml Cystal Clear Water Soluable Flower Food

Price: £3.92
Rating: 4.5/5
Reviews: 173
Age: 9y ago

Chrysal cut flower food liquid 250 ml

Price: £7.51
Rating: 4.5/5
Reviews: 395
Age: 11y ago

50 sachets of fleur vital plant food for cut flowers

Price: £4.71
Rating: 4.5/5
Reviews: 877
Age: 4y ago

Newest

by launch date

floraline Cut Flowers Fresh | Significantly Longer Freshness for Flowers Bouquets | Blossoms in Full Glory | 2 x 500 ml

Price: £10.76
Rating: 3.0/5
Reviews: 2
Age: 4mo ago

Miracle Gro All Purpose Concentrated Liquid Plant Food 800ml

Price: £3.29
Rating: 4.6/5
Reviews: 2,760
Age: 3y ago

50 sachets of fleur vital plant food for cut flowers

Price: £4.71
Rating: 4.5/5
Reviews: 877
Age: 4y ago

Fleur Vital Plant Food for Cut Flowers 4g Sachets Makes 0.5L Cut Flower Food Long Life Nutrition for Flora and Flowers Fresh (25 Sachets)

Price: £3.99
Rating: 4.5/5
Reviews: 877
Age: 4y ago

4g Sachets of Fleur Vital Plant Food for Cut Flowers Each sachet makes 0.5l of cut flower food Flower Food for Fresh Cut Flowers- Long Life Nutrition for Flora and Flowers Fresh.(100 Sachets)

Price: £8.47
Rating: 4.5/5
Reviews: 877
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

KEXMY26%
Miracle-Gro20%
fleur vital17%
floralife crystal clear11%
floral supplies11%
Chrysal10%
Open — no brand owns it (2 brands, 3%)

Flower Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR14.0%Products14Brands8Top 5 Brands86%OOS Rate0.0%Rating4.4★Reviews2,023Avg BSR#35

Peak months: Feb, Mar · busiest ÷ quietest = 2.6×

Top Flower Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

flower food27K/yr +6.4%10.8% conv.
cut flower food14K/yr -11.7%15.0% conv.
flower food for fresh cut flowers12K/yr -20.7%15.1% conv.
flower food sachets4K/yr -31.7%12.7% conv.
cut flower food sachets4K/yr -15.5%20.0% conv.

What reviews say buyers love and hate about Flower Food

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Plant Growth30%

“Good growth”

Value For Money23%

“Excellent price”

Quality-Overall14%

“Good quality plant feed”

Ease Of Use12%

“Easy to use”

Advertised Vs Actual Product10%

“Does what it says”

What buyers complain about

82% of reviews

Durability17%

“vegetable plants died after I have used this”

Strength13%

“Not full strength”

Quality-Overall11%

“Why the quality do less”

Advertised Vs Actual Product8%

“The size of the bottle is misleading”

Size-Overall8%

“Roses are bigger”

Flower Food return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

38%

2Value For Money

11%

3Size-Overall

11%

4Advertised Vs Actual Product

5Eco Friendliness

Common Flower Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Flower Food 41/100 on Amazon United Kingdom — Skip it. The niche generates £53K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -7.7% over the last 90 days.