flower food
Skip itPrices mostly outside the sweet spot ($3.19–$12.25) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,023.21avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Avg price
Bad£6.12avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 61K searches
Price range
Bad£3.19–£12.25cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, flower food is a £53K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 41/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
flower food market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- £49K–£61K
- units × avg price
- Conversion rate
- 14.0%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 7%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
81
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
3%
- KEXMY26%
- Miracle-Gro20%
- fleur vital17%
- floralife crystal clear11%
- floral supplies11%
- Chrysal10%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -7.7% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.6×
Top flower food search terms
- flower food27K/yr
- cut flower food14K/yr
- flower food for fresh cut flowers12K/yr
- flower food sachets4K/yr
- cut flower food sachets4K/yr
Top flower food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100 Sachet Oasis Flora Life Cut Flower Food Clear-Powder (3279-100)
KEXMY£7.424.6★443 rev
Miracle-Gro Pour and Feed Liquid Plant Food 1L
Miracle-Gro£3.194.5★5,273 rev
Floralife 20 Universal Flower Food Sachets 500ml Cystal Clear Water Soluable Flower Food
floralife crystal clear£3.924.5★173 rev
Chrysal cut flower food liquid 250 ml
Chrysal£7.514.5★395 rev
50 sachets of fleur vital plant food for cut flowers
fleur vital£4.714.5★877 rev
Newest
by launch date
floraline Cut Flowers Fresh | Significantly Longer Freshness for Flowers Bouquets | Blossoms in Full Glory | 2 x 500 ml
Floraline£10.762 rev
Miracle Gro All Purpose Concentrated Liquid Plant Food 800ml
Miracle-Gro£3.292,760 rev
50 sachets of fleur vital plant food for cut flowers
fleur vital£4.71877 rev
Fleur Vital Plant Food for Cut Flowers 4g Sachets Makes 0.5L Cut Flower Food Long Life Nutrition for Flora and Flowers Fresh (25 Sachets)
fleur vital£3.99877 rev
4g Sachets of Fleur Vital Plant Food for Cut Flowers Each sachet makes 0.5l of cut flower food Flower Food for Fresh Cut Flowers- Long Life Nutrition for Flora and Flowers Fresh.(100 Sachets)
fleur vital£8.47877 rev
Trending
90-day click momentumfloraline Cut Flowers Fresh | Significantly Longer Freshness for Flowers Bouquets | Blossoms in Full Glory | 2 x 500 ml
Floraline£10.763.0★
4g Sachets of Fleur Vital Plant Food for Cut Flowers Each sachet makes 0.5l of cut flower food Flower Food for Fresh Cut Flowers- Long Life Nutrition for Flora and Flowers Fresh.(100 Sachets)
fleur vital£8.474.5★
Miracle Gro All Purpose Concentrated Liquid Plant Food 800ml
Miracle-Gro£3.294.6★
Miracle-Gro Continuous Release All Purpose Plant Food 900G White
Miracle-Gro£5.004.6★
Miracle-Gro Pour and Feed Liquid Plant Food 1L
Miracle-Gro£3.194.5★
What buyers say about flower food
What buyers praise and complain about, mined from review topics.What buyers love
“Good growth”
“Excellent price”
“Good quality plant feed”
“Easy to use”
“Does what it says”
“Ive been using it for decades”
“Good size”
“Very good for cut flowers”
“Works well”
“Amazing for indoor plants”
What buyers complain about
“vegetable plants died after I have used this”
“Not full strength”
“Why the quality do less”
“The size of the bottle is misleading”
“Roses are bigger”
“expensive”
“Bottle lid not securely fitted properly leaking some contents”
“Bought out of desperation as the other feeds we have tried didnt really work”
“The plants I use it with are always bigger than the ones I don't use it with”
Top return reasons
Common questions
- Is flower food profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the flower food niche?
- 8 brands and 81 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in flower food?
- Top complaints mined from reviews: Durability, Strength, Quality-Overall. The return rate is 0.1%.
- When does demand for flower food peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.6× the quietest.
- What does it cost to enter the flower food niche?
- Listings span £3.19–£12.25; the average listing price is £6.12 (sweet spot $15–$100). The average incumbent carries 2,023 reviews — the moat a new listing must climb.