Skip to content

Flower Box

Fail

Prices span $3.04–$12.33, mostly outside the sweet spot, so Flower Box is a Fail.

Flapen Score
29
29 / 100
Ranks 5,595 of 5,777 Home & Garden niches · −22 vs the category median of 51
Market size
£37K/yr233K searches / yr
90-day growth
-44.6%search demand this quarter
Competition
90%top-5 click share · 6 brands · 8 sellers

Flapen Score

Flower Box against its category

The dotted line is the Home & Garden average. Past it, Flower Box is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flower Box 233K times last year and spent an estimated £37K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar. Flapen scores it 29 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-44.6%
Conversion, latest week
2.6%
Market size, estimated
£37Ka year
Peak month
March2.7× the quietest month
Top search term
flower box75K searches a year

02 · Price

A sale here is worth £6.15.

Listings sell for £6.15 on average, from £3.04 to £12.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £6.15 that is £2K to £3K a year per listing.

Average price
£6.15under the $15 to $100 sweet spot
Price range
£3.04–£12.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #169 within Vases. It carries 376 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
1.7%
Average rank
#169in Vases
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
376per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Flower Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • LARRYROO85%
  • Corsage Creations4%
  • RGEVGER3%
  • CNG Florist Sundries3%
  • TSLBW3%
  • INERRA2%
  • Open — no brand owns it (0%)

Demand

Flower Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.7×

Search terms

Top Flower Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flower box75K/yr
  • flower boxes for bouquets45K/yr
  • bouquet boxes38K/yr
  • flower boxes26K/yr
  • flower bouquet box17K/yr
  • bouquet box13K/yr
  • boquet flower box10K/yr
  • flower gift box6K/yr
  • floral box3K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall100%−0.32

Much smaller than expected

Small

Looks nice although quite small

Love

Quality-Overall32%+1.75

Great quality

Look and feel good quality and sturdy, a nice size to make flower bouquets

quality of goods

Value For Money23%+1.16

Good value for money

described at a great price

Great value for money

Assembly/Installation17%+0.80

easy to assemble

really easy to put together, looks and holds up great, big enough to hold a large bouquet, did a great job at turning some basic tesco flowers into something prettier

Color15%+0.71

Lovely colours

Loved these boxes bought for my granddaughter for her Bouquets, the colour was lovely and well made

Nice pale pink colour

Advertised Vs Actual Product6%+0.27

Item as shown

Return

0.6% Return rate 45% Fixable by listing

Size-Overall35%▁▃▃█▁█

Much smaller than expected

Small

Looks nice although quite small

Quality-Overall30%▁▆█▁▁▁
Color10%▁▁█▁▁▁
Product Condition8%▁█▁▁▁▁
Strength5%▁█▁▁▁▁

FAQ

Common Flower Box questions

Answered from the same tracked data.