Is flour storage containers profitable to sell on Amazon United Kingdom?

The niche generates £128K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -40.7%. Flapen's verdict: Skip it (45/100).

How competitive is the flour storage containers niche?

21 brands and 63 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in flour storage containers?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.3%.

When does demand for flour storage containers peak?

Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.

What does it cost to enter the flour storage containers niche?

Listings span £3.87–£24.75; the average listing price is £12.65 (sweet spot $15–$100). The average incumbent carries 4,062 reviews — the moat a new listing must climb.

flour storage containers

Skip it

Soft demand (-40.7% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£12.65

avg listing price — sweet spot $15–$100

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay£3.87–£24.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£128K

£128K/yr · 264K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,061.93

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-40.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, flour storage containers is a £128K/yr Amazon United Kingdom market (264K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

flour storage containers market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £101K–£127K; units × avg price
Conversion rate: 3.8%
Avg BSR: #119
Page quality: 0%
Prime: 86%
Sponsored: 83%
Out of stock: 2.6%
Avg brand age: 40 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

45%

Top 20: 91%

Open market

31%

Tala22%
Vtopmart16%
ComSaf15%
Besto7%
PurKeep5%
Décor5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -40.7% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Open Trend

Top flour storage containers search terms

flour storage containers149K/yr -38.3%2.8% conv.
flour storage32K/yr -49.7%1.9% conv.
flour container19K/yr -32.2%2.1% conv.
flour bin10K/yr -57.6%0.3% conv.
flour containers with lids8K/yr -29.3%4.2% conv.
flour tin8K/yr -44.7%3.7% conv.
flour containers7K/yr -27.2%3.0% conv.
flour storage container6K/yr -47.5%1.7% conv.
flour jar5K/yr -38.7%2.7% conv.
flour storage jars5K/yr -22.6%0.5% conv.

All search terms

Top flour storage containers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ComSaf Flour Storage Containers 2.5L Set of 3 Plastic Airtight Food Storage Containers with Lids Large Clip-Lock Kitchen Storage Containers for Cereal Rice Pasta Dry Food BPA-Free Pantry Storage

ComSaf£14.554.6★2,666 rev

Tala Originals Plain Flour Storage Tin Red 12.5x9.3 cm | Durable & Stylish Kitchen Storage for Freshness & Easy Access

Tala£6.974.4★2,376 rev

Tala Originals Self Raising Flour Storage Tin Blue 12x9.5x19 cm Durable & Stylish Kitchen Container for Freshness & Easy Storage

Tala£6.454.4★2,376 rev

Besto Flour Storage Containers | Self Raising Flour Tin with Lid | 18.5 X 9.2 X 12 Cm Storage Tins to Keep Flour Fresh & Clean (Self Raising & Plain)

Besto£13.894.3★40 rev

Vtopmart 4 Pack Large Airtight Food Storage Containers 5.2L / 175oz

Vtopmart£17.434.6★21,358 rev

Newest

by launch date

Yirilan Flour Storage Containers Set 4 Pack 2.5L Plastic Airtight Food Storage Containers with Lids Large kitchen storage containers with spoons labels pen for Cereal Rice Pasta Dry Food

Yirilan£11.291 rev

4mo ago

WINSOME Flour Storage Container | Metal Flour Tin with Lid (18.5 x 9.2 x 12 cm) | Tight-Fit Lid Flour Jar That Keeps it Fresh & Clean (Plain & Self Raising Flour Storage Container)

WINSOME£13.237 rev

5mo ago

GREENSAPPIRE Cereal Storage Containers 4PCS 2.2L Airtight Dispenser Set

GREENSAPPIRE£6.02102 rev

5mo ago

GUZHAIREN Set of 4 2.5L Flour Storage Containers Plastic Airtight Food Storage Containers with Lids Large Clip-Lock Kitchen Storage Containers for Cereal Rice Pasta Sugar BPA-Free Pantry Storage

GUZHAIREN£16.8510 rev

9mo ago

Lifewit Large Flour Food Storage Containers 5.2L/175oz 4PCS with Lids for Cereal Rice Sugar Pasta - Kitchen & Pantry Organization Bulk with Measuring Cups Labels BPA free

Lifewit£16.982,942 rev

11mo ago

What buyers say about flour storage containers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality containers”

Storage Capacity17%

“great storage capacity”

Size-Overall14%

“Fits a box of cereal nicely”

Value For Money11%

“Good for the price”

Strength8%

“Good Sturdy Boxes”

Advertised Vs Actual Product5%

“As described”

Ease Of Use5%

“Easy to use”

Durability3%

“Very durable”

Organizing Capabilities2%

“They look so pretty and organised”

Ease Of Cleaning2%

“Easy to clean”

What buyers complain about

Size-Overall39%

“it definitely wont fit”

Quality-Overall11%

“Poor quality”

Advertised Vs Actual Product6%

“FALSE ADVERTISING”

Strength5%

“Small and flimsy metal”

Storage Capacity4%

“not sure id store what its intended for though”

Durability3%

“Easily breakable”

Weight Heavy3%

“Heavy when full though”

Ease Of Use3%

“its so hard to take them apart”

Value For Money1%

“Not impressed 6.99 for container that is cheaper than one you wou buy in B and M”

Material Quality1%

“Thin plastic very cheap”

Top return reasons

Size-Overall74%

Advertised Vs Actual Product9%

Defective Material/Parts3%

Quality-Overall3%

Material Quality2%

Storage Capacity1%