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Flour Storage Containers

Fail

Demand is soft, at -40.7% this quarter, so Flour Storage Containers is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£128K/yr264K searches / yr
90-day growth
-40.7%search demand this quarter
Competition
45%top-5 click share · 21 brands · 63 sellers

Flapen Score

Flour Storage Containers against its category

The dotted line is the Home & Garden average. Past it, Flour Storage Containers is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flour Storage Containers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flour Storage Containers 264K times last year and spent an estimated £128K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-40.7%
Conversion, latest week
3.8%
Market size, estimated
£128Ka year
Peak month
January1.9× the quietest month
Top search term
flour storage containers149K searches a year

02 · Price

A sale here is worth £12.65.

Listings sell for £12.65 on average, from £3.87 to £24.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.65 that is £1K to £3K a year per listing.

Average price
£12.65under the $15 to $100 sweet spot
Price range
£3.87–£24.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #119 within Food Storage. It carries 4,062 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
86%
Out of stock, average day
2.6%
Average rank
#119in Food Storage
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,062per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Flour Storage Containers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

63

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

45%

Top 20: 91%

Open market

31%

  • Tala22%
  • Vtopmart16%
  • ComSaf15%
  • Besto7%
  • PurKeep5%
  • Décor5%

Demand

Flour Storage Containers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Flour Storage Containers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flour storage containers149K/yr
  • flour storage32K/yr
  • flour container19K/yr
  • flour bin10K/yr
  • flour containers with lids8K/yr
  • flour tin8K/yr
  • flour containers7K/yr
  • flour storage container6K/yr
  • flour jar5K/yr
  • flour storage jars5K/yr

Reviews and returns

What reviews say buyers love and hate about Flour Storage Containers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.20

it definitely wont fit

Bigger than expected

very small

Quality-Overall11%+0.32

Poor quality

The quality is poor very flimsy

Poor quality, arrived with a dent in it and the lid doesnt close, dont waste your money

Advertised Vs Actual Product6%−0.05

FALSE ADVERTISING

Inaccurate product description

unlike the picture not different sizes as shown

Strength5%0.00

Small and flimsy metal

not as sturdy as I thought it would be

Unfortunately these are not strong

Storage Capacity4%+2.39

not sure id store what its intended for though

When they arrived l thought no way would they take a full bag of flour

Stored badly

Love

Quality-Overall24%+0.32

Good quality containers

Amazing Quality

The build quality is great

Storage Capacity17%+2.39

great storage capacity

Good storage

easy to store

Size-Overall14%−0.20

Fits a box of cereal nicely

they fit perfectly for me

good combo of sizes

Value For Money11%+0.74

Good for the price

Value for money

Amazing value

Strength8%0.00

Good Sturdy Boxes

These containers are very sturdy

Very strong

Return

1.3% Return rate 87% Fixable by listing

Size-Overall74%█▇███▇

it definitely wont fit

Bigger than expected

very small

Advertised Vs Actual Product9%▃█▅▅▄▇

FALSE ADVERTISING

Inaccurate product description

unlike the picture not different sizes as shown

Defective Material/Parts3%██▅▃▅▅
Quality-Overall3%▅▆▃▄▄█

Poor quality

The quality is poor very flimsy

Poor quality, arrived with a dent in it and the lid doesnt close, dont waste your money

Material Quality2%▆▆▅▆█▄

Thin plastic very cheap

Poor thin plastic

FAQ

Common Flour Storage Containers questions

Answered from the same tracked data.