Is flour shaker profitable to sell on Amazon United Kingdom?

The niche generates £75K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (44/100).

How competitive is the flour shaker niche?

15 brands and 41 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in flour shaker?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Comfort-Overall. The return rate is 0.6%.

When does demand for flour shaker peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the flour shaker niche?

Listings span £1.95–£8.62; the average listing price is £5.53 (sweet spot $15–$100). The average incumbent carries 334 reviews — the moat a new listing must climb.

flour shaker

Skip it

Prices mostly outside the sweet spot ($1.95–$8.62) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Review moat

Great334.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£75K

£75K/yr · 119K searches

Avg price

Bad£5.53

avg listing price — sweet spot $15–$100

Growth

Bad-30.7%

90-day search growth — must beat 0% to launch

Price range

Bad£1.95–£8.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, flour shaker is a £75K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

flour shaker market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £69K–£83K; units × avg price
Conversion rate: 11.4%
Avg BSR: #248
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 4.2%
Avg brand age: 32 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

28%

Tala36%
Zemolo13%
hzbaiyi7%
U-Group Ltd6%
Fizzix6%
WchoeSS5%

Demand & seasonality

Weekly Amazon search volume, last 64 weeks — -30.7% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top flour shaker search terms

flour shaker39K/yr -28.0%8.1% conv.
icing sugar shaker duster13K/yr +7.4%13.0% conv.
sugar shaker17K/yr -46.3%5.3% conv.
powder shaker9K/yr -11.4%6.9% conv.
icing sugar shaker19K/yr -58.8%10.6% conv.
flour duster8K/yr -35.8%4.2% conv.
flour shaker duster4K/yr -18.3%10.7% conv.
flour dredger4K/yr -24.6%7.8% conv.
icing sugar duster3K/yr +4.1%9.4% conv.
flour shaker with lid3K/yr -34.7%3.3% conv.

All search terms

Top flour shaker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tala Kitchen Shaker Multi-use Kitchen Tool for Dusting and Decorating Freshly Baked Goods and Essential When Working with Pastry Made with BPA Free Plastic

Tala£1.954.4★933 rev

Flour Sugar Salt Shaker 7oz Stainless Steel Sifter for Chocolate Cocoa

Zemolo£5.374.4★1,038 rev

Powder Shaker Stainless Steel Chocolate Powder with Fine Mesh Sieve Sifter Icing Sugar Duster with Handle and Lid with 16 Moulds for Cappuccino Cocoa Creams Coffee Spice

hzbaiyi£5.094.4★194 rev

Stainless Steel 10oz Dredger Shaker with Handle - Ideal for Sugar Salt Icing Sugar Flour Chocolate Cappuccino Cocoa Mince Pies Pancakes

U-Group Ltd£6.044.5★1,133 rev

2PCS Flour Shaker & Icing Sugar Shaker Premium Powder Shaker Set Perfect for Baking Sifting Dusting & Decorating Cakes Smooth Sifting BPA-Free Easy to Use

Fizzix£4.554.4★41 rev

Newest

by launch date

Dusting Wand Flour Powder Duster Sifter Sugar Shaker Mini Sieve Fine Mesh Tea Strainer Infuser for Cooking Baking Sugar Flour Spices 1 PCS

Cyugooden£4.593 rev

1mo ago

Acual Flour Shaker Chocolate Shaker for Cappuccino Dual Lid (Fine Mesh & Large Hole) Stainless Steel Salt Shaker for Kitchen Baking Cooking Cappuccino Coffee Latte Coffee

Acual£5.8315 rev

4mo ago

Vexorlian 2 Pcs Flour Shaker Stainless Steel Chocolate Shaker 7oz Mesh Duster for Baking Icing Sugar Cocoa Salt Sifter for Kitchen

Vexorlian£6.0915 rev

7mo ago

Wemoralix 2Pcs Flour Shaker Stainless Steel Powder Shaker 7oz Mesh Duster for Baking Icing Sugar Cocoa Salt Sifter for Kitchen

Wemoralix£6.5410 rev

9mo ago

2 Pack Stainless Steel Spice Shaker Large Chocolate Powder Shaker with Fine Mesh and Handle Versatile Chocolate Sprinkles for Cappuccino and Baking Ideal for Flour Icing Sugar and Seasoning

Musiook£6.934 rev

1y ago

What buyers say about flour shaker

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good piece of kit”

Advertised Vs Actual Product13%

“does the job”

Ease Of Use11%

“easy to use”

Value For Money8%

“Good value for the money”

Size-Overall7%

“Good size”

Baking7%

“If you bake you need one very good”

Ease Of Cleaning6%

“Comes apart easily for cleaning”

Mixing/Blending6%

“Useful, versatile flour shaker”

Strength2%

“Substantial”

Design-Overall2%

“They are very well designed”

What buyers complain about

Size-Overall53%

“I feel the mesh sieve is too large a whole for icing sugar”

Ease Of Use8%

“lid difficult to screw off and on”

Comfort-Overall4%

“uncomfortable to hold”

Durability4%

“Broke with first use”

Advertised Vs Actual Product3%

“Very misleading information”

Ease Of Cleaning3%

“then something you have to clean up”

Design-Overall3%

“Cheap with a few fundamental design flaws”

Material Quality2%

“Its plastic”

Value For Money1%

“always a little over priced for what it is”

Quality-Overall1%

“getting some better quality ones personally”

Top return reasons

Size-Overall69%

Quality-Overall11%

Functionality-Overall5%

Ease Of Use3%

Value For Money2%

Mechanism Issues2%

Strength1%

Defective Material/Parts1%

Rusts/Corrodes1%

Leak-Proof1%

Common questions

Is flour shaker profitable to sell on Amazon United Kingdom?: The niche generates £75K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (44/100).
How competitive is the flour shaker niche?: 15 brands and 41 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in flour shaker?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Comfort-Overall. The return rate is 0.6%.
When does demand for flour shaker peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the flour shaker niche?: Listings span £1.95–£8.62; the average listing price is £5.53 (sweet spot $15–$100). The average incumbent carries 334 reviews — the moat a new listing must climb.