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Flour Shaker

Fail

Prices span $1.95–$8.62, mostly outside the sweet spot, so Flour Shaker is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£75K/yr119K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
67%top-5 click share · 15 brands · 41 sellers

Flapen Score

Flour Shaker against its category

The dotted line is the Home & Garden average. Past it, Flour Shaker is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flour Shaker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flour Shaker 119K times last year and spent an estimated £75K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
11.4%
Market size, estimated
£75Ka year
Peak month
December2.5× the quietest month
Top search term
flour shaker39K searches a year

02 · Price

A sale here is worth £5.53.

Listings sell for £5.53 on average, from £1.95 to £8.62. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.53 that is £3K to £4K a year per listing.

Average price
£5.53under the $15 to $100 sweet spot
Price range
£1.95–£8.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #248 within Bakeware. It carries 334 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#248in Bakeware
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
334per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Flour Shaker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

41

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

28%

  • Tala36%
  • Zemolo13%
  • hzbaiyi7%
  • U-Group Ltd6%
  • Fizzix6%
  • WchoeSS5%

Demand

Flour Shaker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Flour Shaker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flour shaker39K/yr
  • icing sugar shaker duster13K/yr
  • sugar shaker17K/yr
  • powder shaker9K/yr
  • icing sugar shaker19K/yr
  • flour duster8K/yr
  • flour shaker duster4K/yr
  • flour dredger4K/yr
  • icing sugar duster3K/yr
  • flour shaker with lid3K/yr

Reviews and returns

What reviews say buyers love and hate about Flour Shaker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall53%−0.34

I feel the mesh sieve is too large a whole for icing sugar

Very small

Smaller than stated

Ease Of Use8%+0.40

lid difficult to screw off and on

takes a little bit to get used to it

Comfort-Overall4%−0.05

uncomfortable to hold

Durability4%−0.05

Broke with first use

Broke after first use

Advertised Vs Actual Product3%+0.44

Very misleading information

lying in the description is not okay

Love

Quality-Overall24%+2.11

Good piece of kit

Nice piece of kit, well made, lid stays on, easy to remove and replace

Excellent product

Advertised Vs Actual Product13%+0.44

does the job

Just what I needed

As described

Ease Of Use11%+0.40

easy to use

it is so easy to use with the handle

Very handy

Value For Money8%+0.58

Good value for the money

Good price

Just what I wanted 2 for the price of one bargain

Size-Overall7%−0.34

Good size

Perfect size sugar shakers

they are a nice small size

Return

0.6% Return rate 71% Fixable by listing

Size-Overall69%█▅█▆▇▄

I feel the mesh sieve is too large a whole for icing sugar

Very small

Smaller than stated

Quality-Overall11%▁█▁▅▃█

getting some better quality ones personally

Functionality-Overall5%▁▁▇▇▁█
Ease Of Use3%▁█▁▆▁▄

lid difficult to screw off and on

takes a little bit to get used to it

Value For Money2%█▁▁▁▁▆

always a little over priced for what it is

FAQ

Common Flour Shaker questions

Answered from the same tracked data.