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Florist Wire

Maybe

Returns run at only 0.6% of orders. But prices span $2.55–$8.06, mostly outside the sweet spot, so Florist Wire is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£158K/yr293K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
50%top-5 click share · 26 brands · 48 sellers

Flapen Score

Florist Wire against its category

The dotted line is the Home & Garden average. Past it, Florist Wire is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Florist Wire market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Florist Wire 293K times last year and spent an estimated £158K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
293K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
11.0%
Market size, estimated
£158Ka year
Peak month
December8.4× the quietest month
Top search term
florist wire125K searches a year

02 · Price

A sale here is worth £4.88.

Listings sell for £4.88 on average, from £2.55 to £8.06. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £4.88 that is £12K to £15K a year per listing.

Average price
£4.88under the $15 to $100 sweet spot
Price range
£2.55–£8.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£12K–£15K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #125 within Beading & Jewellery-Making. It carries 310 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#125in Beading & Jewellery-Making
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
310per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Florist Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

48

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

50%

Top 20: 88%

Open market

36%

  • YIKUBO16%
  • RyddeligHome15%
  • floral natalie11%
  • Kaelosyn10%
  • Gunwon6%
  • Houbobo6%

Demand

Florist Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Florist Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • florist wire125K/yr
  • floral wire42K/yr
  • floristry wires22K/yr
  • flower wire13K/yr
  • green wire11K/yr
  • floristry wire18K/yr
  • florists wire12K/yr
  • florist wire stems9K/yr
  • floral wire stems6K/yr
  • green florist wire5K/yr

Reviews and returns

What reviews say buyers love and hate about Florist Wire

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness18%−0.09

Because of that extra thickness

Bit too thick

Little on the thick side

Advertised Vs Actual Product13%−0.07

Misleading photos

Not as advertised in photos

Not what the picture shows

Material Quality7%−0.13

cheap material

More like a small plastic feel

Quality-Overall7%−0.01

Cheap quality, wire cutters unsafe

Poor quality

nothing better than mediocre

Value For Money6%+1.35

Not worth the price, functional

Wouldnt buy at any price

Poor value

Love

Quality-Overall23%−0.01

Excellent product

The price is very reasonable for the quality

are very good quality paper covered wire

Value For Money21%+1.35

Good Value

Good value for money

I think its a good value pack for the price

Advertised Vs Actual Product13%−0.07

Exactly what I needed

Did the job

As Described

Strength8%0.00

very sturdy

the wire is sturdy

Wire is strong

Ease Of Use7%+0.87

Easy to use

have already come in handy on several occasions

This always comes in handy

Return

0.6% Return rate 11% Fixable by listing

Thin42%█▇▅█▄▃

Too thin

Thickness11%▁▂▁▂▆█

Because of that extra thickness

Bit too thick

Little on the thick side

Size-Overall8%▁▃█▅▂▂

Bit too big for my project

The cutters are small

Wire cutter is small

Strength7%▁█▆▁▁▅

Too fragile

Functionality-Overall7%▅▁█▅▆▅

FAQ

Common Florist Wire questions

Answered from the same tracked data.