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Floor Squeegee

Maybe

Returns run at only 1.1% of orders. But demand is soft, at -2.1% this quarter, so Floor Squeegee is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£192K/yr210K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
51%top-5 click share · 22 brands · 31 sellers

Flapen Score

Floor Squeegee against its category

The dotted line is the Home & Garden average. Past it, Floor Squeegee is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Squeegee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floor Squeegee 210K times last year and spent an estimated £192K. The top 5 brands take 64% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
7.6%
Market size, estimated
£192Ka year
Peak month
September1.4× the quietest month
Top search term
floor squeegee81K searches a year

02 · Price

A sale here is worth £11.99.

Listings sell for £11.99 on average, from £6.96 to £24.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £11.99 that is £3K to £6K a year per listing.

Average price
£11.99under the $15 to $100 sweet spot
Price range
£6.96–£24.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #98 within Bathroom. It carries 1,162 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
87%
Out of stock, average day
9.2%
Average rank
#98in Bathroom
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,162per listing
Listings tracked
31

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Floor Squeegee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

31

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

51%

Top 20: 87%

Open market

31%

  • wlich21%
  • REECOO16%
  • Mitclear10%
  • Tyroler Bright Tools9%
  • Yocada7%
  • KOLLIEE5%

Demand

Floor Squeegee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Floor Squeegee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floor squeegee81K/yr
  • wet room floor squeegee23K/yr
  • floor squeegee heavy duty20K/yr
  • squeegee broom10K/yr
  • floor squeegees6K/yr
  • floor wiper7K/yr
  • long handle squeegee6K/yr
  • wetroom floor squeegee6K/yr
  • shower floor squeegee6K/yr
  • patio squeegee outdoor5K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Squeegee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.23

Broke quickly

broke after few uses

Not Durable

Strength15%−0.11

Too flimsy

Flimsy

Not sturdy

Size-Overall12%−0.02

Small size

A little bit large

although I would probably say about 30cm too short for me

Quality-Overall10%+0.68

Rubbish squeesee

Absolute rubbish

Not good quality

Weight Heavy4%−0.05

Not heavy duty

Wouldnt say heavy duty

This item is definitely not heavy duty

Love

Quality-Overall20%+0.68

The general construction is good quality

Excellent well made tool

Excellent product

Wet Cleaning8%+0.63

Overall, it functions as a practical cleaning tool designed to improve water control and surface maintenance in domestic wet areas

Brilliant for my wet room

Really Handy for Wet Floors And Surprisingly Satisfying to Use

Value For Money8%+0.59

Well worth the price I paid

Excellent value for money

Good price

Ease Of Cleaning8%+0.72

Very Effective for Everyday Cleaning

Fantastic easy to use and fast cleaning

Simple and effective mop

Ease Of Use8%+0.34

Easy to use

Its great and very handy

makes the room easier

Return

1.1% Return rate 34% Fixable by listing

Size-Overall24%▃█▆▅▇█

Small size

A little bit large

although I would probably say about 30cm too short for me

Defective Material/Parts11%▅▄▇▅▅█
Strength9%▆▅▅█▄▃

Too flimsy

Flimsy

Not sturdy

Quality-Overall8%▇▄█▅█▆

Rubbish squeesee

Absolute rubbish

Not good quality

Functionality-Overall8%█▂▁▇█▅

Not effective

really not able to do the job

Doesnt work

FAQ

Common Floor Squeegee questions

Answered from the same tracked data.