Floor Mattress
MaybeThe top 5 products take only 26% of clicks. But buyers convert on only 0.8% of searches, so Floor Mattress is a Maybe.
- Flapen Score
- 62 / 100Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 5162
- Market size
- £484K/yr939K searches / yr
- 90-day growth
- +10.8%search demand this quarter
- Competition
- 26%top-5 click share · 39 brands · 60 sellers
Flapen Score
Floor Mattress against its category
The dotted line is the Home & Garden average. Past it, Floor Mattress is stronger. Inside it, weaker.
Market
The Floor Mattress market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Floor Mattress 939K times last year and spent an estimated £484K. The top 5 brands take 51% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 939K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £484K a year.
- Searches, last 12 months
- 939K
- Growth, 90 days vs prior 90
- +10.8%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £484Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- foldable mattress175K searches a year
02 · Price
A sale here is worth £63.62.
Listings sell for £63.62 on average, from £18.90 to £228.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £63.62 that is £6K to £16K a year per listing.
- Average price
- £63.62inside the $15 to $100 sweet spot
- Price range
- £18.90–£228.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£16K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #89 within Furniture. It carries 460 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 81%
- Out of stock, average day
- 18.7%
- Average rank
- #89in Furniture
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 460per listing
- Listings tracked
- 86
04 · Newcomers
Amazon counts 11 of last year's 24 launches as successful.
24 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 24
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Floor Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vesgantti Folding Mattress Small Single 10CM Gel Memory Foam Foldable Mattress Tri-fold for Travel Camping Guest Bed - 100-Night Trial CertiPUR-US Certified
- Price
- £49.22
- Rating
- 4.6/5
- Reviews
- 420
- Age
- 2y ago

Foldable Folding Mattress Single Tri-fold Memory Foam Mattress 75x190x10cm
- Price
- £46.80
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 1y ago

Gwydre Tri-fold 190 * 90 * 10 Single Memory Foam Mattress
- Price
- £51.42
- Rating
- 4.5/5
- Reviews
- 274
- Age
- 1y ago

Twirest Folding Mattress Double Foldable Memory Foam Mattress With Portable Pillow Guest Washable Cover Easy Storage for Camping Caravans Guest(135x190x15cm)
- Price
- £68.35
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 6mo ago

Meulbaty Single Size Futon Mattress - Extra Thick Foldable Japanese Floor Mattress - Memory Foam Sleeping Pad for Adults - Tatami Mat Suitable for Camping & Guest- Black
- Price
- £36.83
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 2y ago
Trending
90-day click momentum
Twirest Folding Mattress Double Foldable Memory Foam Mattress With Portable Pillow Guest Washable Cover Easy Storage for Camping Caravans Guest(135x190x15cm)
- Price
- £68.35
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 6mo ago

Kiseely Japanese Futon Mattress Foldable Tatami Mat Portable Dormitory Sleeping Pad With Bag & Strap Floor Thicken Sleeping Roll up Camping Mattress (Black VB1 90X200cm)
- Price
- £56.61
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago

TeQsli Folding Mattress 10cm Small Single Foldable Mattress Memory Foam with Removable Washable Cover for Guest Sofa Bed Camping Travel (75x190x10cm)
- Price
- £40.10
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Vesgantti Folding Mattress Small Single 75x190cm 10CM Gel Memory Foam Foldable Mattress Tri-fold for Travel Camping Guest Bed
- Price
- £51.65
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 9mo ago

Doubleslee Foldable Mattress Double 4ft6 6 Inch Folding Double Bed Mattress Memory Foam 3 Fold Easy Storage With Washable Cover for Travel Camping Caravans Guest Bed (135x190x15cm)
- Price
- £74.44
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago
Newest
by launch date
TeQsli Folding Mattress 10cm Small Single Foldable Mattress Memory Foam with Removable Washable Cover for Guest Sofa Bed Camping Travel (75x190x10cm)
- Price
- £40.10
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Twirest Folding Mattress Double Foldable Memory Foam Mattress With Portable Pillow Guest Washable Cover Easy Storage for Camping Caravans Guest(135x190x15cm)
- Price
- £68.35
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 6mo ago

Single Foldable Gel Memory Foam Floor Mattress Roll Up Topper Pad Portable Guest Bed for Camping Camper Van & Home Comes With Pillow and Carrying Bag White 190x75x7.5cm
- Price
- £44.51
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 8mo ago

Vesgantti Folding Mattress Small Single 75x190cm 10CM Gel Memory Foam Foldable Mattress Tri-fold for Travel Camping Guest Bed
- Price
- £51.65
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 9mo ago

Vesgantti Folding Mattress Double 135x190cm 15CM Gel Memory Foam Foldable Mattress Tri-fold for Travel Camping Guest Bed
- Price
- £92.46
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
39 rising
Sellers
60
Top-5 brand share
51%
Top 20: 91%
Top-5 click share
26%
Top 20: 61%
Open market
43%
- Vesgantti17%
- MAXYOYO10%
- Autsel8%
- Gwydre8%
- Jamdok7%
- Twirest6%
Demand
Floor Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Floor Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foldable mattress175K/yr
- floor mattress150K/yr
- folding mattress126K/yr
- futon mattress117K/yr
- folding mattress single52K/yr
- roll up mattress42K/yr
- folding mattress double40K/yr
- japanese floor mattress32K/yr
- foldable mattress double30K/yr
- foldable mattress single27K/yr
Reviews and returns
What reviews say buyers love and hate about Floor Mattress
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not as thick as it looks
Not as thick as advertised
Not thick enough
Disappointing Quality – Not What I Expected
Very poor quality too as stitching on seams have started fraying after only a couple uses
Bad quality
Quite smaller
thought it was the wrong one cause of size until I opened the plastic round
Bigger than expected
not that comfy for a big geezer like me
Horribly uncomfortable
The mattress is extremely uncomfortable
Not as described
Not at all like the pictures
False advertising
Love
Extremely comfortable
The mattress is very comfortable
Comfortable to use
Good quality, arrived very quickly, very happy with purchase
Good Quality mattress
Decent quality
Good value
Excellent value for money
Excellent value for money
The foam is nice
The memory foam feels supportive
Very good foam in the mattress
Easy storage
convenient to store
Easy to Store
Return
2.5% Return rate 42% Fixable by listing
Quite smaller
thought it was the wrong one cause of size until I opened the plastic round
Bigger than expected
not that comfy for a big geezer like me
Horribly uncomfortable
The mattress is extremely uncomfortable
thin
Very thin for something quite expensive
Disappointing Quality – Not What I Expected
Very poor quality too as stitching on seams have started fraying after only a couple uses
Bad quality
Not as described
Not at all like the pictures
False advertising
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floor Mattress questions
Answered from the same tracked data.









