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Floor Mattress

Maybe

The top 5 products take only 26% of clicks. But buyers convert on only 0.8% of searches, so Floor Mattress is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£484K/yr939K searches / yr
90-day growth
+10.8%search demand this quarter
Competition
26%top-5 click share · 39 brands · 60 sellers

Flapen Score

Floor Mattress against its category

The dotted line is the Home & Garden average. Past it, Floor Mattress is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Mattress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floor Mattress 939K times last year and spent an estimated £484K. The top 5 brands take 51% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 939K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £484K a year.

Searches, last 12 months
939K
Growth, 90 days vs prior 90
+10.8%
Conversion, latest week
0.8%
Market size, estimated
£484Ka year
Peak month
December1.4× the quietest month
Top search term
foldable mattress175K searches a year

02 · Price

A sale here is worth £63.62.

Listings sell for £63.62 on average, from £18.90 to £228.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £63.62 that is £6K to £16K a year per listing.

Average price
£63.62inside the $15 to $100 sweet spot
Price range
£18.90–£228.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£6K–£16K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #89 within Furniture. It carries 460 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
81%
Out of stock, average day
18.7%
Average rank
#89in Furniture
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
460per listing
Listings tracked
86

04 · Newcomers

Amazon counts 11 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
11Amazon's first-year sales bar
Average brand age
38 months

Products

Top Floor Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

60

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

26%

Top 20: 61%

Open market

43%

  • Vesgantti17%
  • MAXYOYO10%
  • Autsel8%
  • Gwydre8%
  • Jamdok7%
  • Twirest6%

Demand

Floor Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Floor Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foldable mattress175K/yr
  • floor mattress150K/yr
  • folding mattress126K/yr
  • futon mattress117K/yr
  • folding mattress single52K/yr
  • roll up mattress42K/yr
  • folding mattress double40K/yr
  • japanese floor mattress32K/yr
  • foldable mattress double30K/yr
  • foldable mattress single27K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Mattress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness15%−0.14

not as thick as it looks

Not as thick as advertised

Not thick enough

Quality-Overall9%+0.12

Disappointing Quality – Not What I Expected

Very poor quality too as stitching on seams have started fraying after only a couple uses

Bad quality

Size-Overall8%

Quite smaller

thought it was the wrong one cause of size until I opened the plastic round

Bigger than expected

Comfort-Overall8%+3.13

not that comfy for a big geezer like me

Horribly uncomfortable

The mattress is extremely uncomfortable

Advertised Vs Actual Product7%−0.12

Not as described

Not at all like the pictures

False advertising

Love

Comfort-Overall40%+3.13

Extremely comfortable

The mattress is very comfortable

Comfortable to use

Quality-Overall14%+0.12

Good quality, arrived very quickly, very happy with purchase

Good Quality mattress

Decent quality

Value For Money6%−0.03

Good value

Excellent value for money

Excellent value for money

Foam6%+0.52

The foam is nice

The memory foam feels supportive

Very good foam in the mattress

Storage Capacity4%+0.30

Easy storage

convenient to store

Easy to Store

Return

2.5% Return rate 42% Fixable by listing

Size-Overall29%▅▆█▆▇▆

Quite smaller

thought it was the wrong one cause of size until I opened the plastic round

Bigger than expected

Comfort-Overall14%▅▇██▅█

not that comfy for a big geezer like me

Horribly uncomfortable

The mattress is extremely uncomfortable

Thin11%▇█▅▆▅▅

thin

Very thin for something quite expensive

Quality-Overall8%▆█▅▇▆▂

Disappointing Quality – Not What I Expected

Very poor quality too as stitching on seams have started fraying after only a couple uses

Bad quality

Advertised Vs Actual Product5%█▅▄▅▄▃

Not as described

Not at all like the pictures

False advertising

FAQ

Common Floor Mattress questions

Answered from the same tracked data.