floor mattress
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great£63.62avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great460.38avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good£484K£484K/yr · 939K searches
Price range
Okay£18.90–£228.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, floor mattress is a £484K/yr Amazon United Kingdom market (939K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
floor mattress market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £382K–£509K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 91%
- Out of stock
- 18.7%
- Avg brand age
- 38 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
39 rising
Sellers
60
Top-5 brand share
51%
Top 20: 91%
Top-5 click share
26%
Top 20: 61%
Open market
43%
- Vesgantti17%
- MAXYOYO10%
- Autsel8%
- Gwydre8%
- Jamdok7%
- Twirest6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top floor mattress search terms
- foldable mattress175K/yr
- floor mattress150K/yr
- folding mattress126K/yr
- futon mattress117K/yr
- folding mattress single52K/yr
- roll up mattress42K/yr
- folding mattress double40K/yr
- japanese floor mattress32K/yr
- foldable mattress double30K/yr
- foldable mattress single27K/yr
Top floor mattress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vesgantti Folding Mattress Small Single 10CM Gel Memory Foam Foldable Mattress Tri-fold for Travel Camping Guest Bed - 100-Night Trial CertiPUR-US Certified
Vesgantti£49.224.6★420 rev
Foldable Folding Mattress Single Tri-fold Memory Foam Mattress 75x190x10cm
Autsel£46.804.5★298 rev
Gwydre Tri-fold 190 * 90 * 10 Single Memory Foam Mattress
Gwydre£51.424.5★274 rev
Twirest Folding Mattress Double Foldable Memory Foam Mattress With Portable Pillow Guest Washable Cover Easy Storage for Camping Caravans Guest(135x190x15cm)
Twirest£68.354.5★182 rev
Meulbaty Single Size Futon Mattress - Extra Thick Foldable Japanese Floor Mattress - Memory Foam Sleeping Pad for Adults - Tatami Mat Suitable for Camping & Guest- Black
Meulbaty£36.834.2★102 rev
Newest
by launch date
TeQsli Folding Mattress 10cm Small Single Foldable Mattress Memory Foam with Removable Washable Cover for Guest Sofa Bed Camping Travel (75x190x10cm)
TeQsli£40.103 rev
Twirest Folding Mattress Double Foldable Memory Foam Mattress With Portable Pillow Guest Washable Cover Easy Storage for Camping Caravans Guest(135x190x15cm)
Twirest£68.35182 rev
Single Foldable Gel Memory Foam Floor Mattress Roll Up Topper Pad Portable Guest Bed for Camping Camper Van & Home Comes With Pillow and Carrying Bag White 190x75x7.5cm
Unique Impression£44.5131 rev
Vesgantti Folding Mattress Small Single 75x190cm 10CM Gel Memory Foam Foldable Mattress Tri-fold for Travel Camping Guest Bed
Vesgantti£51.6563 rev
Vesgantti Folding Mattress Double 135x190cm 15CM Gel Memory Foam Foldable Mattress Tri-fold for Travel Camping Guest Bed
Vesgantti£92.4663 rev
Trending
90-day click momentumTwirest Folding Mattress Double Foldable Memory Foam Mattress With Portable Pillow Guest Washable Cover Easy Storage for Camping Caravans Guest(135x190x15cm)
Twirest£68.354.5★
Kiseely Japanese Futon Mattress Foldable Tatami Mat Portable Dormitory Sleeping Pad With Bag & Strap Floor Thicken Sleeping Roll up Camping Mattress (Black VB1 90X200cm)
Kiseely£56.614.8★
TeQsli Folding Mattress 10cm Small Single Foldable Mattress Memory Foam with Removable Washable Cover for Guest Sofa Bed Camping Travel (75x190x10cm)
TeQsli£40.105.0★
Vesgantti Folding Mattress Small Single 75x190cm 10CM Gel Memory Foam Foldable Mattress Tri-fold for Travel Camping Guest Bed
Vesgantti£51.654.8★
Doubleslee Foldable Mattress Double 4ft6 6 Inch Folding Double Bed Mattress Memory Foam 3 Fold Easy Storage With Washable Cover for Travel Camping Caravans Guest Bed (135x190x15cm)
Doubleslee£74.444.4★
What buyers say about floor mattress
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“Good quality, arrived very quickly, very happy with purchase”
“Good value”
“The foam is nice”
“Easy storage”
“Easy to use”
“the bag fits it”
“This mattress has a decent density to it and is comfortable”
“it's nicely padded”
“Nice and soft to lie on”
What buyers complain about
“not as thick as it looks”
“Disappointing Quality – Not What I Expected”
“Quite smaller”
“not that comfy for a big geezer like me”
“Not as described”
“Maybe a little expensive for what it is”
“slightly torn at the seems already”
“Very flimsy”
“thin”
“Too hard”
Top return reasons
Common questions
- Is floor mattress profitable to sell on Amazon United Kingdom?
- The niche generates £484K/yr across 86 tracked products. 11 of 24 products launched in the last 360 days are still selling. 90-day search growth is +10.8%. Flapen's verdict: Worth a look (62/100).
- How competitive is the floor mattress niche?
- 39 brands and 60 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in floor mattress?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.5%.
- When does demand for floor mattress peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the floor mattress niche?
- Listings span £18.90–£228.92; the average listing price is £63.62 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.