Is floor chair profitable to sell on Amazon United Kingdom?

The niche generates £82K/yr across 58 tracked products. 4 of 19 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the floor chair niche?

41 brands and 66 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in floor chair?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.4%.

When does demand for floor chair peak?

Demand peaks in Nov; the busiest month runs 1.5× the quietest.

What does it cost to enter the floor chair niche?

Listings span £12.52–£329.98; the average listing price is £58.66 (sweet spot $15–$100). The average incumbent carries 576 reviews — the moat a new listing must climb.

floor chair

Worth a look

Shows a sweet-spot price point ($58.66 avg), but weak search conversion (0.6%) keeps it on the watch list.

Avg price

Great£58.66

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great34%

top-5 click share — an open shelf

Review moat

Good576.36

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£12.52–£329.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Market size

Bad£82K

£82K/yr · 246K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United Kingdom niche tracking, floor chair is a £82K/yr Amazon United Kingdom market (246K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

floor chair market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £59K–£73K; units × avg price
Conversion rate: 0.6%
Avg BSR: #225
Page quality: 0%
Prime: 41%
Sponsored: 86%
Out of stock: 21.4%
Avg brand age: 30 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

41 rising

Sellers

Top-5 brand share

49%

Top 20: 83%

Top-5 click share

34%

Top 20: 67%

Open market

47%

bonVIVO16%
mcc direct13%
COSTWAY9%
Yaheetech6%
MAXYOYO5%
Nnewvante3%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -3.9% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.5×

Open Trend

Top floor chair search terms

floor chair90K/yr +1.9%0.4% conv.
floor sofa44K/yr -6.5%0.1% conv.
floor seat27K/yr -5.6%0.4% conv.
floor chair with back support21K/yr +12.4%0.5% conv.
meditation chair21K/yr -12.4%0.4% conv.
lazy sofa18K/yr -28.6%0.1% conv.
folding floor chair8K/yr +23.1%0.6% conv.
floor seating10K/yr -36.8%0.0% conv.
floor chairs4K/yr +26.8%0.5% conv.
floor couch5K/yr -15.5%0.0% conv.

All search terms

Top floor chair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

bonVIVO EASY II Folding Floor Seat Adjustable Portable Lounge Chair with Back Support for Adults Lightweight Meditation Reading & Relaxation Floor Chair Blue

bonVIVO£34.304.4★4,246 rev

mcc direct Adjustable Floor Chair Multi-Position Folding Sofa Chair with Back Support Comfortable Floor Seating for Reading Gaming Meditation & Relaxing Living Room or Bedroom [GREY]

mcc direct£23.114.1★10 rev

Yaheetech Floor Folding chair Gaming Sofa Chair with 14 Adjustable Positions Portable Padded Lounge Chair with Backrest Lazy Sleeper Recliner Brown

Yaheetech£31.714.4★245 rev

COSTWAY Folding Sofa Chair Lazy Floor Sofa Bed with Adjustable Backrest and Armrests Single Padded Lounge Sleeper Recliner Floor Chair Seat for Meditation Gaming Reading (with Swivel Base Grey)

COSTWAY£52.174.3★40 rev

bonVIVO EASY II Folding Floor Chair Adjustable Fold-Up Floor Chair with Back Support for Adults Lightweight Portable Lounge Chair for Meditation Reading & Relaxation Dark Grey

bonVIVO£40.134.4★4,246 rev

Newest

by launch date

mcc direct Adjustable Floor Chair Multi-Position Folding Sofa Chair with Back Support Comfortable Floor Seating for Reading Gaming Meditation & Relaxing Living Room or Bedroom [GREY]

mcc direct£23.1110 rev

3mo ago

mcc direct Adjustable Floor Chair Multi-Position Folding Sofa Chair with Back Support Comfortable Floor Seating for Reading Gaming Meditation & Relaxing Living Room or Bedroom [BLACK]

mcc direct£23.1810 rev

3mo ago

Wxeadu Folding Beach Chair Portable Floor Chair with Storage Bag Lightweight Folding Camping Chair Beach Mat with Back Rest for Fishing Hiking Barbecues Garden Beach Outside Activities

Wxeadu£14.222 rev

5mo ago

SUNNYNEST Boneless Sofa Comfy Cloud Couch with Ergonomic Back Support

SUNNYNEST£35.794 rev

6mo ago

GreenWhim Floor Chair with Back Support Adjustable Reclining Chairs with 14 Positions Thick Padded Folding Lounge Sofa Seat for Reading Meditation Living Room Bedroom (White)

GreenWhim£25.2311 rev

8mo ago

What buyers say about floor chair

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall39%

“Great comfy”

Quality-Overall10%

“The chair itself is of excellent quality, incredibly comfortable, and definitely deserves a full 5 stars”

Value For Money9%

“Worth buying”

Strength5%

“sturdy seat”

Ease Of Use4%

“Really useful and versatile”

Advertised Vs Actual Product4%

“Exactly as pictured”

Weight Light3%

“Super lightweight”

Portability2%

“easy to carry”

Size-Overall2%

“great size”

Soft Feel2%

“very soft”

What buyers complain about

Size-Overall18%

“it being very big”

Advertised Vs Actual Product9%

“Does not look like photo at all”

Value For Money8%

“Complete waste of money”

Durability7%

“Easily broken”

Comfort-Overall6%

“It is uncomfortable”

Stitch/Finish/Polish3%

“Not fit for purpose stitching not strong enough”

Cushion3%

“only wish is that the back pillow was bigger”

Quality-Overall3%

“Poor Quality”

Height3%

“low”

Assembly/Installation2%

“Safety/ Assembly instruction are missing”

Top return reasons

Size-Overall33%

Comfort-Overall16%

Strength7%

Quality-Overall6%

Functionality-Overall4%