Floating Candles
FailDemand is soft, at -8.5% this quarter, so Floating Candles is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £125K/yr150K searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 57%top-5 click share · 18 brands · 32 sellers
Flapen Score
Floating Candles against its category
The dotted line is the Home & Garden average. Past it, Floating Candles is stronger. Inside it, weaker.
Market
The Floating Candles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Floating Candles 150K times last year and spent an estimated £125K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 150K
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £125Ka year
- Peak month
- October5.9× the quietest month
- Top search term
- floating candles128K searches a year
02 · Price
A sale here is worth £9.50.
Listings sell for £9.50 on average, from £3.81 to £19.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.50 that is £2K to £5K a year per listing.
- Average price
- £9.50under the $15 to $100 sweet spot
- Price range
- £3.81–£19.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #485 within Candles & Holders. It carries 1,467 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 20.1%
- Average rank
- #485in Candles & Holders
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,467per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Floating Candles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
12 Pcs Floating Candles 1.5 Inch Floating Candles Water Small Round Candle White Candle for Wedding Christmas Table Centrepiece Christmas Table Decoration
- Price
- £3.81
- Rating
- 3.8/5
- Reviews
- 118
- Age
- 1y ago

Homemory 24 Pack 2 inch Flameless Led Floating Waterproof Tealights Candles 200 Hour Plastic Battery Operated Flickering for Cylinder Vases Centerpieces at Wedding Pool Holiday
- Price
- £14.71
- Rating
- 4.4/5
- Reviews
- 5,450
- Age
- 1y ago

Bolsius - Maxi Floating Candles - White - 12 Pieces in a Box - Ø 7.6 cm - Burning Time 8 Hours - Fragrance-Free - Paraffin Wax - XL Floating Candle - Various Occasions
- Price
- £8.90
- Rating
- 4.7/5
- Reviews
- 1,296
- Age
- 5y ago

30 Pcs Mini White Floating Candles 1.5 Small Clean-Burning Water Candles 1-Hour+ Smokeless & Unscented Premium 60C Refined Paraffin for Wedding Centerpieces Party Decor (3.8 x 1.5cm)
- Price
- £5.31
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 1y ago

Bolsius - Maxi Floating Candles - Ivory - 12 Pieces in a Box - Ø 7.6 cm - Burning Time 8 Hours - Fragrance-Free - Paraffin Wax - XL Floating Candle - Various Occasions
- Price
- £9.39
- Rating
- 4.7/5
- Reviews
- 1,296
- Age
- 5y ago
Trending
90-day click momentum
MAIBAOTA 30 Pcs Beige Artificial Pearl String for Floating Candle Faux Pearls Beads String for Vases Filler Wedding Centerpiece Decoration Holiday Party Decor (80cm/31inch per String)
- Price
- £8.19
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

30 White Floating Candles Unscented Smokeless 1.5 Inch Small Floating Tea Lights for Water for Christmas Table Wedding Decor Centrepieces
- Price
- £5.88
- Rating
- 3.3/5
- Reviews
- 6
- Age
- 4mo ago

AMAGIC 2 inch Waterproof Outdoor Floating Candles Battery Tealights Flameless Electric Fake Indoor Candle Long Last 200+Hour for Pool Garden Pond SPA Cylinder Vases Wedding Decor 24 Pack
- Price
- £13.97
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 6mo ago

Bolsius Floating Candles - Pink - Pack of 20 - Diameter 45 mm - Length Burning Time 4.5 Hours - Praffin Wax - Without Palm Oil - Decorative Household Candles
- Price
- £4.98
- Rating
- 4.6/5
- Reviews
- 14,675
- Age
- 8mo ago

AMAGIC 3 inch Flameless Waterproof Outdoor Floating Candles Battery Tealights Led Electric Fake Candle Long Last 200+Hour for SPA Cylinder Vases Wedding Decor Pool Garden Pond 24 Pack
- Price
- £16.53
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 6mo ago
Newest
by launch date
MAIBAOTA 30 Pcs Beige Artificial Pearl String for Floating Candle Faux Pearls Beads String for Vases Filler Wedding Centerpiece Decoration Holiday Party Decor (80cm/31inch per String)
- Price
- £8.19
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

30 White Floating Candles Unscented Smokeless 1.5 Inch Small Floating Tea Lights for Water for Christmas Table Wedding Decor Centrepieces
- Price
- £5.88
- Rating
- 3.3/5
- Reviews
- 6
- Age
- 4mo ago

AMAGIC 2 inch Waterproof Outdoor Floating Candles Battery Tealights Flameless Electric Fake Indoor Candle Long Last 200+Hour for Pool Garden Pond SPA Cylinder Vases Wedding Decor 24 Pack
- Price
- £13.97
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 6mo ago

AMAGIC 3 inch Flameless Waterproof Outdoor Floating Candles Battery Tealights Led Electric Fake Candle Long Last 200+Hour for SPA Cylinder Vases Wedding Decor Pool Garden Pond 24 Pack
- Price
- £16.53
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 6mo ago

Bolsius Floating Candles - Pink - Pack of 20 - Diameter 45 mm - Length Burning Time 4.5 Hours - Praffin Wax - Without Palm Oil - Decorative Household Candles
- Price
- £4.98
- Rating
- 4.6/5
- Reviews
- 14,675
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
32
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
18%
- BOLSIUS26%
- Homemory19%
- Bolosa15%
- YFPOPONE10%
- GOWTX8%
- AMAGIC4%
Demand
Floating Candles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Floating Candles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- floating candles128K/yr
- floating candles water8K/yr
- floating candle9K/yr
- floating led candles6K/yr
Reviews and returns
What reviews say buyers love and hate about Floating Candles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolutely rubbish
Poor quality
Rubbish
After that they stayed turned on until the battery died
wasting battery power
Only bugbear is that battery wise they last about a week
Half of the candles do not work and the rest stay on once out of the water and therefore stop working.
not all functioning
DID NOT FLOAT SANK USELESS PRODUCT
it also means they are limited to being in water
therefore potentially not watertight
water was seeping in
Didn't last even 15min
Stopped Working After Six Weeks
Wick burned out within half an hour and they sank
Love
warm glow that looks convincing once it gets dark
Great candles
light is good
Good value
the fact that its 24 candles is great deal
great value
As described
this is what it looks like
Does what it says on the box
considering they are waterproof
Being waterproof makes them ideal for ponds, bowls, or vases without any worry about splashing or rain
Waterproofing: After being fully submerged in the fountain during a heavy splash
They are well made
they are reliable and look beautiful
Quality is good
Return
2.6% Return rate 85% Fixable by listing
These are a little bigger than I had expected
Half of the candles do not work and the rest stay on once out of the water and therefore stop working.
not all functioning
DID NOT FLOAT SANK USELESS PRODUCT
Absolutely rubbish
Poor quality
Rubbish
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floating Candles questions
Answered from the same tracked data.









