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Floating Candles

Fail

Demand is soft, at -8.5% this quarter, so Floating Candles is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£125K/yr150K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
57%top-5 click share · 18 brands · 32 sellers

Flapen Score

Floating Candles against its category

The dotted line is the Home & Garden average. Past it, Floating Candles is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floating Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floating Candles 150K times last year and spent an estimated £125K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
8.8%
Market size, estimated
£125Ka year
Peak month
October5.9× the quietest month
Top search term
floating candles128K searches a year

02 · Price

A sale here is worth £9.50.

Listings sell for £9.50 on average, from £3.81 to £19.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.50 that is £2K to £5K a year per listing.

Average price
£9.50under the $15 to $100 sweet spot
Price range
£3.81–£19.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #485 within Candles & Holders. It carries 1,467 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
20.1%
Average rank
#485in Candles & Holders
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,467per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Floating Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

32

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

18%

  • BOLSIUS26%
  • Homemory19%
  • Bolosa15%
  • YFPOPONE10%
  • GOWTX8%
  • AMAGIC4%

Demand

Floating Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Floating Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floating candles128K/yr
  • floating candles water8K/yr
  • floating candle9K/yr
  • floating led candles6K/yr

Reviews and returns

What reviews say buyers love and hate about Floating Candles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.21

Absolutely rubbish

Poor quality

Rubbish

Battery Life9%−0.05

After that they stayed turned on until the battery died

wasting battery power

Only bugbear is that battery wise they last about a week

Functionality-Overall9%−0.12

Half of the candles do not work and the rest stay on once out of the water and therefore stop working.

not all functioning

DID NOT FLOAT SANK USELESS PRODUCT

Water Resistance8%+0.14

it also means they are limited to being in water

therefore potentially not watertight

water was seeping in

Durability7%−0.06

Didn't last even 15min

Stopped Working After Six Weeks

Wick burned out within half an hour and they sank

Love

Brightness/Shine/Glow31%+2.14

warm glow that looks convincing once it gets dark

Great candles

light is good

Value For Money11%+0.33

Good value

the fact that its 24 candles is great deal

great value

Advertised Vs Actual Product8%+0.93

As described

this is what it looks like

Does what it says on the box

Water Resistance7%+0.14

considering they are waterproof

Being waterproof makes them ideal for ponds, bowls, or vases without any worry about splashing or rain

Waterproofing: After being fully submerged in the fountain during a heavy splash

Quality-Overall6%−0.21

They are well made

they are reliable and look beautiful

Quality is good

Return

2.6% Return rate 85% Fixable by listing

Size-Overall79%█▇▇█▇█

These are a little bigger than I had expected

Functionality-Overall7%▇▄█▆▄▂

Half of the candles do not work and the rest stay on once out of the water and therefore stop working.

not all functioning

DID NOT FLOAT SANK USELESS PRODUCT

Color4%▁▁▄▁█▃
Material Quality3%▁█▄▁▂▁
Quality-Overall2%▁▁▁█▂▇

Absolutely rubbish

Poor quality

Rubbish

FAQ

Common Floating Candles questions

Answered from the same tracked data.