Floating Candles
soft demand (-8.5% this quarter) — Floating Candles doesn't clear our bar today.
Flapen Score
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Is Floating Candles profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Floating Candles is a £125K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Floating Candles: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.5% over the last 90 days and 8.8% of searches end in a purchase.
£125K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 24 products
Top Floating Candles products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
12 Pcs Floating Candles 1.5 Inch Floating Candles Water Small Round Candle White Candle for Wedding Christmas Table Centrepiece Christmas Table Decoration
- Price
- £3.81
- Rating
- 3.8/5
- Reviews
- 118
- Age
- 1y ago
Homemory 24 Pack 2 inch Flameless Led Floating Waterproof Tealights Candles 200 Hour Plastic Battery Operated Flickering for Cylinder Vases Centerpieces at Wedding Pool Holiday
- Price
- £14.71
- Rating
- 4.4/5
- Reviews
- 5,450
- Age
- 1y ago
Bolsius - Maxi Floating Candles - White - 12 Pieces in a Box - Ø 7.6 cm - Burning Time 8 Hours - Fragrance-Free - Paraffin Wax - XL Floating Candle - Various Occasions
- Price
- £8.90
- Rating
- 4.7/5
- Reviews
- 1,296
- Age
- 5y ago
30 Pcs Mini White Floating Candles 1.5 Small Clean-Burning Water Candles 1-Hour+ Smokeless & Unscented Premium 60C Refined Paraffin for Wedding Centerpieces Party Decor (3.8 x 1.5cm)
- Price
- £5.31
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 1y ago
Bolsius - Maxi Floating Candles - Ivory - 12 Pieces in a Box - Ø 7.6 cm - Burning Time 8 Hours - Fragrance-Free - Paraffin Wax - XL Floating Candle - Various Occasions
- Price
- £9.39
- Rating
- 4.7/5
- Reviews
- 1,296
- Age
- 5y ago
Trending
90-day click momentum
MAIBAOTA 30 Pcs Beige Artificial Pearl String for Floating Candle Faux Pearls Beads String for Vases Filler Wedding Centerpiece Decoration Holiday Party Decor (80cm/31inch per String)
- Price
- £8.19
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
30 White Floating Candles Unscented Smokeless 1.5 Inch Small Floating Tea Lights for Water for Christmas Table Wedding Decor Centrepieces
- Price
- £5.88
- Rating
- 3.3/5
- Reviews
- 6
- Age
- 4mo ago
AMAGIC 2 inch Waterproof Outdoor Floating Candles Battery Tealights Flameless Electric Fake Indoor Candle Long Last 200+Hour for Pool Garden Pond SPA Cylinder Vases Wedding Decor 24 Pack
- Price
- £13.97
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 6mo ago
Bolsius Floating Candles - Pink - Pack of 20 - Diameter 45 mm - Length Burning Time 4.5 Hours - Praffin Wax - Without Palm Oil - Decorative Household Candles
- Price
- £4.98
- Rating
- 4.6/5
- Reviews
- 14,675
- Age
- 8mo ago
AMAGIC 3 inch Flameless Waterproof Outdoor Floating Candles Battery Tealights Led Electric Fake Candle Long Last 200+Hour for SPA Cylinder Vases Wedding Decor Pool Garden Pond 24 Pack
- Price
- £16.53
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 6mo ago
Newest
by launch dateMAIBAOTA 30 Pcs Beige Artificial Pearl String for Floating Candle Faux Pearls Beads String for Vases Filler Wedding Centerpiece Decoration Holiday Party Decor (80cm/31inch per String)
- Price
- £8.19
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
30 White Floating Candles Unscented Smokeless 1.5 Inch Small Floating Tea Lights for Water for Christmas Table Wedding Decor Centrepieces
- Price
- £5.88
- Rating
- 3.3/5
- Reviews
- 6
- Age
- 4mo ago
AMAGIC 2 inch Waterproof Outdoor Floating Candles Battery Tealights Flameless Electric Fake Indoor Candle Long Last 200+Hour for Pool Garden Pond SPA Cylinder Vases Wedding Decor 24 Pack
- Price
- £13.97
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 6mo ago
AMAGIC 3 inch Flameless Waterproof Outdoor Floating Candles Battery Tealights Led Electric Fake Candle Long Last 200+Hour for SPA Cylinder Vases Wedding Decor Pool Garden Pond 24 Pack
- Price
- £16.53
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 6mo ago
Bolsius Floating Candles - Pink - Pack of 20 - Diameter 45 mm - Length Burning Time 4.5 Hours - Praffin Wax - Without Palm Oil - Decorative Household Candles
- Price
- £4.98
- Rating
- 4.6/5
- Reviews
- 14,675
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
32
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
18%
- BOLSIUS26%
- Homemory19%
- Bolosa15%
- YFPOPONE10%
- GOWTX8%
- AMAGIC4%
Floating Candles demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.9×
Top Floating Candles search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- floating candles128K/yr
- floating candles water8K/yr
- floating candle9K/yr
- floating led candles6K/yr
What reviews say buyers love and hate about Floating Candles
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“warm glow that looks convincing once it gets dark”
“Good value”
“As described”
“considering they are waterproof”
“They are well made”
What buyers complain about
66% of reviews“Absolutely rubbish”
“After that they stayed turned on until the battery died”
“Half of the candles do not work and the rest stay on once out of the water and therefore stop working.”
“it also means they are limited to being in water”
“Didn't last even 15min”
Floating Candles return rate & reasons
Why buyers send it back, as a share of all return requests.
2.6%
Return rate
85%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Floating Candles questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
