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Flip Book

Fail

Shoppers spend only $10K a year here, so Flip Book is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£10K/yr16K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
85%top-5 click share · 11 brands · 15 sellers

Flapen Score

Flip Book against its category

The dotted line is the Home & Garden average. Past it, Flip Book is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flip Book market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flip Book 16K times last year and spent an estimated £10K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
4.4%
Market size, estimated
£10Ka year
Peak month
December6.7× the quietest month
Top search term
flip book kit7K searches a year

02 · Price

A sale here is worth £13.61.

Listings sell for £13.61 on average, from £5.68 to £27.55. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £13.61 that is £0 to £1K a year per listing.

Average price
£13.61under the $15 to $100 sweet spot
Price range
£5.68–£27.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #247 within Drawing. It carries 271 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
23.1%
Average rank
#247in Drawing
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
271per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Flip Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£982£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 flat

Sellers

15

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

10%

  • Molcey32%
  • Yosoo Health Gear19%
  • Canvall17%
  • ANDYMATION16%
  • Hapivida3%
  • WUWEOT2%
  • Open — no brand owns it (5 brands, 10%)

Demand

Flip Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Flip Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flip book kit7K/yr
  • andymation flip book kit4K/yr
  • flipbook kit3K/yr
  • andymation2K/yr
  • flip book kit for kids787/yr

Reviews and returns

What reviews say buyers love and hate about Flip Book

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow67%−0.26

isn't very bright

Dim light

Light not fully working, good otherwise

Quality-Overall11%−0.04

Very poor quality

Charging11%−0.04

the charging port is flimsy. old micro USB style

Strength11%−0.04

The light is weak

Love

Value For Money23%+1.62

These are great value for money

Fantastic price

Great value and easy to use

Quality-Overall23%−0.04

The pages and screws are good quality

Fantastic quality

Great quality

Fun/Entertainment Experience21%+1.52

Hours of fun

animation so these flip books were perfect for him

Gifting Purpose19%+1.32

this is a fantastic gift

They make a great little gift for a budding graphic artist

Present for Grandson age 7 he loved it

Brightness/Shine/Glow7%−0.26

Light box is excellent

Return

0.8% Return rate 39% Fixable by listing

Size-Overall29%▆█▄▁▁▁
Defective Material/Parts18%▁█▄▁▅▆
Gifting Purpose14%▁▁▁▁▆█
Advertised Vs Actual Product11%▁▁█▁▁▁
Charging7%▁▁▁▁▆█

the charging port is flimsy. old micro USB style

FAQ

Common Flip Book questions

Answered from the same tracked data.