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Flextail Mosquito Repellent

Maybe

Search demand grew +695.6% this quarter. But shoppers spend only $31K a year here, so Flextail Mosquito Repellent is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£31K/yr30K searches / yr
90-day growth
+695.6%search demand this quarter
Competition
77%top-5 click share · 8 brands · 75 sellers

Flapen Score

Flextail Mosquito Repellent against its category

The dotted line is the Home & Garden average. Past it, Flextail Mosquito Repellent is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flextail Mosquito Repellent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flextail Mosquito Repellent 30K times last year and spent an estimated £31K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +695.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+695.6%
Conversion, latest week
3.5%
Market size, estimated
£31Ka year
Peak month
July39.6× the quietest month
Top search term
flextail mosquito repellent27K searches a year

02 · Price

A sale here is worth £29.80.

Listings sell for £29.80 on average, from £6.31 to £69.16. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £29.80 that is £0 to £3K a year per listing.

Average price
£29.80inside the $15 to $100 sweet spot
Price range
£6.31–£69.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #250 within Plant Protection & Pest Control. It carries 129 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
69%
Out of stock, average day
23.1%
Average rank
#250in Plant Protection & Pest Control
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
129per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Flextail Mosquito Repellent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

75

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

4%

  • FLEXTAILGEAR69%
  • FLEXTAIL15%
  • BOGCLEE4%
  • Trongle3%
  • Thermacell3%
  • AVCXEC3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Flextail Mosquito Repellent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 39.6×

Reviews and returns

What reviews say buyers love and hate about Flextail Mosquito Repellent

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging21%−0.17

phone not charging

No longer holding charge

refuses to charge now

Pest/Insect Control9%−0.10

Not particularly effective at repelling mosquitoes

it does NOT work as mosquito repellant as there are no repellant mats included at all

Quality-Overall8%−0.11

These are not very good at all

ABSOLUTE CRAP

Magnetic Strength/Adsorption6%−0.08

Magnet failure

Pain Relief-Overall6%−0.08

GAVE ME A INSTANT HEADACHE AND FELT SICK AFTER A MINUTE IN OPEN AIR WITH THERMOCELL

Love

Value For Money24%+2.07

Well worth the money

Good price

Great value

Advertised Vs Actual Product15%+1.51

As expected

Does what theyre supposed to

Working as it should

Functionality-Overall9%0.00

The unit does work

Works well, no more bites

Works. Seems to work took it fishing and didn't get bit👍

Quality-Overall5%−0.11

Great product

Correct Contents5%+0.47

in good order

Return

0.7% Return rate 11% Fixable by listing

Functionality-Overall21%▁▁█▁▄▅
Charging14%▁▁█▁▃▃

phone not charging

No longer holding charge

refuses to charge now

Defective Material/Parts13%█▁▁▆▂▃
Pest/Insect Control8%▁▁▁▁█▃

Not particularly effective at repelling mosquitoes

it does NOT work as mosquito repellant as there are no repellant mats included at all

Quality-Overall8%▁▁▁█▁▃

These are not very good at all

ABSOLUTE CRAP

FAQ

Common Flextail Mosquito Repellent questions

Answered from the same tracked data.