Is flextail mosquito repellent profitable to sell on Amazon United Kingdom?

The niche generates £31K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +695.6%. Flapen's verdict: Worth a look (58/100).

How competitive is the flextail mosquito repellent niche?

8 brands and 75 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in flextail mosquito repellent?

Top complaints mined from reviews: Charging, Pest/Insect Control, Quality-Overall. The return rate is 0.7%.

What does it cost to enter the flextail mosquito repellent niche?

Listings span £6.31–£69.16; the average listing price is £29.80 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.

flextail mosquito repellent

Worth a look

Shows demand growing +695.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+695.6%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible£29.80

avg listing price — sweet spot $15–$100

Review moat

Great128.92

avg incumbent reviews — the moat a new listing must climb

Price range

Great£6.31–£69.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad£31K

£31K/yr · 30K searches

According to Flapen's Amazon United Kingdom niche tracking, flextail mosquito repellent is a £31K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

flextail mosquito repellent market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £22K–£30K; units × avg price
Conversion rate: 3.5%
Avg BSR: #250
Page quality: 0%
Prime: 69%
Sponsored: 69%
Out of stock: 23.1%
Avg brand age: 34 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

FLEXTAILGEAR69%
FLEXTAIL15%
BOGCLEE4%
Trongle3%
Thermacell3%
AVCXEC3%
Open — no brand owns it (2 brands, 4%)

Demand

Weekly Amazon search volume, last 50 weeks — +695.6% search growth over the last 90 days.

Open Trend

Top flextail mosquito repellent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Flextail Portable mosquito repellent 3-in-1 Tiny Repel (green)

FLEXTAILGEAR£36.253.5★13 rev

FLEXTAILGEAR Tiny Repel Portable Mosquito Repellent Light Camping Lamp 4800mAh Rechargeable Battery 4-level 400Lm Camping Light IPX5 Waterproof Outdoor/Indoor Camping Backpacke(black)

FLEXTAILGEAR£27.963.8★160 rev

FLEXTAILGEAR TINY REPELLER S Mosquito Killer Lamp with 50-400 LM Light Heating Temperature 165 4800mAh Battery Capacity IPX5 WaterproofOutdoor (green

FLEXTAILGEAR£30.933.8★160 rev

Portable 2-in-1 Mosquito Repellent Flextail Max Repel S (green)

FLEXTAIL£33.234.3★7 rev

FLEXTAILGEAR TINY REPELLER S Mosquito Killer Lamp with 50-400 LM Light Heating Temperature 165 4800mAh Battery Capacity IPX5 WaterproofOutdoor (blue

FLEXTAILGEAR£25.383.8★160 rev

Newest

by launch date

3 in 1 Electric Mosquito Repellent Camping Outdoor with 60 Tablets Electric Fly Zapper with Camping Lantern Double-Sided Insect Repellent with Power Bank Function for Outdoor Patio Travel Backpacker

AVCXEC£18.554 rev

4mo ago

Portable Mosquito Repeller Camping Light with 5000mAh Rechargeable Battery 5 Lighting Modes IPX5 Waterproof Outdoor Indoor Bug Repellent Light for Camping Hiking & Backpacking (Refill Not Included)

Trongle£12.431 rev

4mo ago

60 Pack Mosquito Repellent Tablets for Plug in Electric Insect Killer Refill Large Capacity for Summer Indoor Use

BOGCLEE£6.3189 rev

10mo ago

vsshe Bug Zapper Mosquito Killer Lamp Outdoor & Indoor Fly Zapper 3-in-1 Upgrade Electric Mosquito Repellent with Camping Lantern with 9600mAh Battery for Outdoors Camping Backpacker

vsshe£18.4728 rev

1y ago

FLEXTAILGEAR TINY REPELLER S Mosquito Killer Lamp with 50-400 LM Light Heating Temperature 165 4800mAh Battery Capacity IPX5 WaterproofOutdoor (blue

FLEXTAILGEAR£25.38160 rev

1y ago

What buyers say about flextail mosquito repellent

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Well worth the money”

Advertised Vs Actual Product15%

“As expected”

Functionality-Overall9%

“The unit does work”

Quality-Overall5%

“Great product”

Correct Contents5%

“in good order”

Strength5%

“how effective it is”

Efficiency5%

“Works well”

Charging3%

“This charge took under 2hrs”

Size-Overall3%

“The ones that came with it fit perfectly”

Battery Life2%

“Battery life is satisfactory as the repeller worked from six through the night”

What buyers complain about

Charging21%

“phone not charging”

Pest/Insect Control9%

“Not particularly effective at repelling mosquitoes”

Quality-Overall8%

“These are not very good at all”

Magnetic Strength/Adsorption6%

“Magnet failure”

Pain Relief-Overall6%

“GAVE ME A INSTANT HEADACHE AND FELT SICK AFTER A MINUTE IN OPEN AIR WITH THERMOCELL”

Battery Life6%

“The battery was completely depleted”

Size-Overall4%

“as they don't fit”

Ingredients-Overall3%

“NO LIST OF ACTiVE iNGREDiENTS”

Flexibility3%

“Difficult to get Flextail mats though”

Instructions/User Manual/Troubleshooting3%

“Once again no instructions”

Top return reasons

Functionality-Overall21%

Charging14%

Defective Material/Parts13%

Pest/Insect Control8%

Quality-Overall8%

Size-Overall6%

Durability5%

Value For Money4%

Advertised Vs Actual Product4%

Heating3%

Common questions

Is flextail mosquito repellent profitable to sell on Amazon United Kingdom?: The niche generates £31K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +695.6%. Flapen's verdict: Worth a look (58/100).
How competitive is the flextail mosquito repellent niche?: 8 brands and 75 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in flextail mosquito repellent?: Top complaints mined from reviews: Charging, Pest/Insect Control, Quality-Overall. The return rate is 0.7%.
What does it cost to enter the flextail mosquito repellent niche?: Listings span £6.31–£69.16; the average listing price is £29.80 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.