Flexiborder
MaybeReturns run at only 0.8% of orders. But shoppers spend only $26K a year here, so Flexiborder is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £26K/yr40K searches / yr
- 90-day growth
- +52.6%search demand this quarter
- Competition
- 57%top-5 click share · 11 brands · 19 sellers
Flapen Score
Flexiborder against its category
The dotted line is the Home & Garden average. Past it, Flexiborder is stronger. Inside it, weaker.
Market
The Flexiborder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flexiborder 40K times last year and spent an estimated £26K. The top 5 brands take 95% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +52.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +52.6%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £26Ka year
- Peak month
- May18.2× the quietest month
- Top search term
- rubber garden edging11K searches a year
02 · Price
A sale here is worth £31.86.
Listings sell for £31.86 on average, from £4.84 to £75.42. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £31.86 that is £0 to £3K a year per listing.
- Average price
- £31.86inside the $15 to $100 sweet spot
- Price range
- £4.84–£75.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #63 within Garden Décor. It carries 524 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 88%
- Out of stock, average day
- 5.3%
- Average rank
- #63in Garden Décor
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 524per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Flexiborder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nicoman Roman Castle Stone Garden Border 4-ft Rubber Landscape Edging Section 120cm Grey Pack of 4
- Price
- £57.04
- Rating
- 4.5/5
- Reviews
- 354
- Age
- 3y ago

Nicoman Roman Castle Stone Garden Border 4-ft Rubber Landscape Edging Section 120cm Grey Pack of 1
- Price
- £16.29
- Rating
- 4.5/5
- Reviews
- 354
- Age
- 3y ago

Flexi Curve Scalloped Garden Edging Rubber Landscape Scallop Lawn Border Edging Section 120cm (4ft) Grey Pack of 4
- Price
- £50.21
- Rating
- 4.6/5
- Reviews
- 475
- Age
- 2y ago

Flexi Curve Scalloped Garden Edging Rubber Landscape Scallop Lawn Border Edging Section 120cm (4ft) Grey Pack of 1
- Price
- £14.43
- Rating
- 4.6/5
- Reviews
- 475
- Age
- 2y ago

FlexiBorder 6m Grey Lawn Edging - Flexible Garden Edging Border for Grass Lawns - Pathways - Raised Borders - Artificial Grass - 6 x 1m Lengths
- Price
- £67.08
- Rating
- 4.6/5
- Reviews
- 2,433
- Age
- 10y ago
Trending
90-day click momentum
Kunerg Flexible Rubber Lawn Edging Garden Border Edge Grass Pathways Palisade 1.2m (1)
- Price
- £14.93
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 2mo ago

Nicoman Lawnmover Friendly Garden Border 4-ft Rubber Landscape Grass Lawn Mower Edging Section 120cm Earth(Brown) Pack of 4
- Price
- £50.91
- Rating
- 4.3/5
- Reviews
- 150
- Age
- 2y ago

DIVCHI Grey Stone Effect Lawn Edging 10 Pcs Cobblestone Garden Border Flower Bed & Grass Path Garden Edging Fencing Plastic
- Price
- £8.28
- Rating
- 3.9/5
- Reviews
- 102
- Age
- 4y ago

Multi-Size U Shaped Edge Trim U Channel Edge Protector Rubber Guard Seal Strip Edge Protector Round Type and Flat Type Black 8mm(Height)*6mm(Width)*2mm(Groove) U Bottom
- Price
- £8.35
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 1y ago

Nicoman Ultra Curve EZ Brick Effect Border Eco-Friendly Garden Edging Recycled Rubber Tyre for Garden Path & Patio 9cm High 120cm (4ft) Long Grey Pack of 1
- Price
- £13.87
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 1y ago
Newest
by launch date
Kunerg Flexible Rubber Lawn Edging Garden Border Edge Grass Pathways Palisade 1.2m (1)
- Price
- £14.93
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 2mo ago

FlexiBorder 4m Grey Lawn Edging - Flexible Garden Edging Border for Grass Lawns - Pathways - Raised Borders - Artificial Grass - 4 x 1m Lengths
- Price
- £58.98
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 11mo ago

Rubber Edging Strip 3m Self-Adhesive U Channel Edge Trim Flexible U Shape Rubber Trim for Sheet Metal Glass Car Door Guards
- Price
- £7.16
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago

Flintronic 3M Rubber Edge Trim 10mm x 5mm U Channel Edge Protector Self-Adhesive Flexible Edge Guard Rubber-Edging Trim for Sheet Metal Car Doors Table Corners (Black)
- Price
- £4.84
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 1y ago

Multi-Size U Shaped Edge Trim U Channel Edge Protector Rubber Guard Seal Strip Edge Protector Round Type and Flat Type Black 8mm(Height)*6mm(Width)*2mm(Groove) U Bottom
- Price
- £8.35
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
19
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
4%
- Nicoman74%
- EcoShape14%
- Kunerg3%
- YANRUIPRO2%
- IHANA2%
- flintronic1%
- Open — no brand owns it (5 brands, 4%)
Demand
Flexiborder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 18.2×
Search terms
Top Flexiborder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rubber garden edging11K/yr
- rubber edging12K/yr
- rubber lawn edging6K/yr
- rubber edging garden4K/yr
- nicoman lawn edging3K/yr
- flexiborder garden edging4K/yr
Reviews and returns
What reviews say buyers love and hate about Flexiborder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is not cheap
not the cheapest option
over priced
couldnt get the pieces to stay together
not easy to install
You just need to take your time when installing yes a few bits popped out when moving along
A bit flimsy
not very sturdy
The connecting lugs are very weak
Absolutely rubbish quality
Not as good as they say
Absolute rubbish
Product does not flex
Not flexible
Not as flexible as I was expecting
Love
Easy to use
really easy to apply
Mostly easy to use except we had to drill the holes through on a couple of them
Very effective product
Nice quality, created a great edging for our border
Good quality
Worth the Money
Excellent value
Good price
Easy to assemble
Ease of installation
Great product easy to put together seems long lasting a premium product
These are as advertised
As described
Exactly as advertised
Return
0.8% Return rate 44% Fixable by listing
Black not grey
wrong colour delivered
Variation in colour
A bit flimsy
not very sturdy
The connecting lugs are very weak
Absolutely rubbish quality
Not as good as they say
Absolute rubbish
Product does not flex
Not flexible
Not as flexible as I was expecting
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flexiborder questions
Answered from the same tracked data.









