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Flea Treatment for House

Maybe

Buyers convert on 17.6% of searches. But the top 5 products take 100% of clicks, so Flea Treatment for House is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£1.1M/yr363K searches / yr
90-day growth
+64.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 21 sellers

Flapen Score

Flea Treatment for House against its category

The dotted line is the Home & Garden average. Past it, Flea Treatment for House is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flea Treatment for House market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flea Treatment for House 363K times last year and spent an estimated £1.1M. All 3 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

17.6% of searches ended in a purchase last week.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.6% of those searches ended in a purchase. Searches in the last 90 days moved +64.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
363K
Growth, 90 days vs prior 90
+64.4%
Conversion, latest week
17.6%
Market size, estimated
£1.1Ma year
Peak month
August4.7× the quietest month
Top search term
indorex household flea spray186K searches a year

02 · Price

A sale here is worth £16.80.

Listings sell for £16.80 on average, from £11.52 to £22.39. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 10,000 to 12,500 of them. At £16.80 that is £168K to £210K a year per listing.

Average price
£16.80inside the $15 to $100 sweet spot
Price range
£11.52–£22.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
10,000–12,500
Revenue per listing a year
£168K–£210K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Plant Protection & Pest Control. It carries 15,537 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#4in Plant Protection & Pest Control
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,537per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Flea Treatment for House products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£161K£322K£483K£644K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Virbac82%
  • Quebec10%
  • Indorex8%

Demand

Flea Treatment for House search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Prime Day '25Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.7×

Search terms

Top Flea Treatment for House search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • indorex household flea spray186K/yr
  • indorex64K/yr
  • indorex flea spray40K/yr
  • indorex defence spray25K/yr
  • virbac indorex household flea spray19K/yr
  • indorex defence household flea spray11K/yr
  • indorex spray6K/yr
  • indirect flea spray for house4K/yr
  • indorex flea spray for the home4K/yr
  • virbac flea spray4K/yr

Reviews and returns

What reviews say buyers love and hate about Flea Treatment for House

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.18

doesn't work

This did not work on my carpet

a similar product without success

Spray/Flow21%−0.09

bug spray

Doesn't spray well

This CAN NOT be sprayed onto any survice AT ALL

Value For Money14%−0.02

A bit pricey

This one is also more expensive than my normal go to

Expensive

Smell8%+0.54

Not super strong smell either

A little bit smelly

No strong smell

Advertised Vs Actual Product5%+0.64

Completely misleading - NOT FOR HOME USE

misleading product information

Love

Quality-Overall19%+1.45

Excellent product

Excellent seller Excellent product would recommend

Happy with product

Advertised Vs Actual Product17%+0.64

Does what it says

Works as described

It really works

Value For Money11%−0.02

Value for money

Good value

Worth the money

Spray/Flow11%−0.09

Easy to spray

Excellent spray

Spray that actually works

Ease Of Use11%+0.92

easy to use with clear instructions

Easy to use

Brilliant - convenient yet it really works

Return

0.3% Return rate 21% Fixable by listing

Spray/Flow28%▆▇█▅▇▃

bug spray

Doesn't spray well

This CAN NOT be sprayed onto any survice AT ALL

Functionality-Overall19%▅█▆▂█▇

doesn't work

This did not work on my carpet

a similar product without success

Advertised Vs Actual Product15%█▄▄▃▁▅

Completely misleading - NOT FOR HOME USE

misleading product information

Material Quality5%▅▁▄▃▁█
Instructions/User Manual/Troubleshooting5%▁▁▅▅█▇

FAQ

Common Flea Treatment for House questions

Answered from the same tracked data.