Skip to content

Flea Spray for the Home

Pass

Flea Spray for the Home scores 68 out of 100, a Pass. Shoppers spend $2.1M a year here, search demand grew +71.6% this quarter, and returns run at 0.3% of orders.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£2.1M/yr1.2M searches / yr
90-day growth
+71.6%search demand this quarter
Competition
71%top-5 click share · 14 brands · 92 sellers

Flapen Score

Flea Spray for the Home against its category

The dotted line is the Home & Garden average. Past it, Flea Spray for the Home is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flea Spray for the Home market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flea Spray for the Home 1.2M times last year and spent an estimated £2.1M. The top 5 brands take 78% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 68 out of 100, a Pass.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +71.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+71.6%
Conversion, latest week
13.4%
Market size, estimated
£2.1Ma year
Peak month
August4.6× the quietest month
Top search term
flea spray for the home586K searches a year

02 · Price

A sale here is worth £12.75.

Listings sell for £12.75 on average, from £5.44 to £24.99. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £12.75 that is £77K to £102K a year per listing.

Average price
£12.75under the $15 to $100 sweet spot
Price range
£5.44–£24.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£77K–£102K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #12 within Plant Protection & Pest Control. It carries 5,747 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
2.5%
Average rank
#12in Plant Protection & Pest Control
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,747per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Flea Spray for the Home products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£103K£205K£308K£411K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

92

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

16%

  • Virbac25%
  • Quebec18%
  • REPELEM16%
  • Pestshield12%
  • FRONTLINE7%
  • Zero In6%
  • Open — no brand owns it (8 brands, 16%)

Demand

Flea Spray for the Home search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Prime Day '25Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 4.6×

Search terms

Top Flea Spray for the Home search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flea spray for the home586K/yr
  • flea spray201K/yr
  • flea treatment for house81K/yr
  • household flea spray37K/yr
  • flea killer32K/yr
  • flea killer for home32K/yr
  • house flea spray26K/yr
  • home flea treatment21K/yr
  • flea treatment for home28K/yr
  • flea spray for house25K/yr

Reviews and returns

What reviews say buyers love and hate about Flea Spray for the Home

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall34%−0.36

Did not work

Not as effective as Id hoped for

Not effective

Value For Money10%+0.22

Way too expensive

Very disappointing and it was expensive

It's expensive

Spray/Flow9%−0.01

bug spray

Doesn't spray well

This CAN NOT be sprayed onto any survice AT ALL

Smell8%+0.69

Not strong smelling

Bit of not nice smell

smell is off

Advertised Vs Actual Product7%+0.48

Wrong description

The product I received is not as pictured

misleading product information

Love

Quality-Overall17%+1.21

Very effective product

Happy with product

Excellent product

Advertised Vs Actual Product15%+0.48

Does what it says

Works as described

It really works

Value For Money12%+0.22

Value for money

Great value for money

fair price

Spray/Flow11%−0.01

Easy to spray

Good effective spray

Excellent spray

Smell10%+0.69

Nice citrus smell, and believe me, it does the job

Worked well with less aroma

Smells ok

Return

0.3% Return rate 26% Fixable by listing

Functionality-Overall22%▆▅▅▄▆█

Did not work

Not as effective as Id hoped for

Not effective

Spray/Flow19%▅▇█▅▆▂

bug spray

Doesn't spray well

This CAN NOT be sprayed onto any survice AT ALL

Advertised Vs Actual Product19%██▃▄▃▆

Wrong description

The product I received is not as pictured

misleading product information

Leak-Proof9%▃▃▄▁█▆

spraybpart does t fit well and leaks

spray product supplied leaks onto fingers through trigger pull

No funnel, spills when poured,

Material Quality4%▆▁▄▄▁█

FAQ

Common Flea Spray for the Home questions

Answered from the same tracked data.