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Flea Spray for the Home

Pass

Flea Spray for the Home scores 68 out of 100, a Pass. Shoppers spend an estimated $2.1M a year here, search demand grew +71.6% this quarter, and an estimated 0.3% of orders come back.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£2.1M/yr1.2M searches / yr
90-day growth
+71.6%search demand this quarter
Competition
71%top-5 click share · 14 brands · 92 sellers

Flapen Score

Flea Spray for the Home against its category

The dotted line is the Home & Garden average. Past it, Flea Spray for the Home is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flea Spray for the Home market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flea Spray for the Home 1.2M times last year and spent an estimated £2.1M. The top 5 brands take 78% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +71.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+71.6%
Conversion, latest week
13.4%
Market size, estimated
£2.1Ma year
Peak month
August4.6× the quietest month
Top search term
flea spray for the home586K searches a year

02 · Price

A sale here is worth £12.75.

Listings sell for £12.75 on average, from £5.44 to £24.99. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £12.75 that is £77K to £102K a year per listing.

Average price
£12.75under the $15 to $100 sweet spot
Price range
£5.44–£24.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£77K–£102K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #12 within Plant Protection & Pest Control. It carries 5,747 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
2.5%
Average rank
#12in Plant Protection & Pest Control
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,747per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Flea Spray for the Home products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£103K£205K£308K£411K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

92

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

16%

  • Virbac25%
  • Quebec18%
  • REPELEM16%
  • Pestshield12%
  • FRONTLINE7%
  • Zero In6%
  • Open — no brand owns it (8 brands, 16%)

Demand

Flea Spray for the Home search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Prime Day '25Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 4.6×

Search terms

Top Flea Spray for the Home search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flea spray for the home586K/yr
  • flea spray201K/yr
  • flea treatment for house81K/yr
  • household flea spray37K/yr
  • flea killer32K/yr
  • flea killer for home32K/yr
  • house flea spray26K/yr
  • home flea treatment21K/yr
  • flea treatment for home28K/yr
  • flea spray for house25K/yr

Reviews and returns

What reviews say buyers love and hate about Flea Spray for the Home

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Flea Spray for the Home questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data