flea spray for cats
Launch itA $928K/yr market growing +59.7% this quarter with returns at 0.3% — clears our launch bar.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Great£928K£928K/yr · 439K searches
Growth
Good+59.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.86avg listing price — sweet spot $15–$100
Price range
Okay£5.82–£22.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,603.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, flea spray for cats is a £928K/yr Amazon United Kingdom market (439K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Launch it — 56/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
flea spray for cats market data
- Units sold / yr
- 60K–80K
- avg 8,000–10,000/product
- Revenue / yr
- £772K–£1.0M
- units × avg price
- Conversion rate
- 16.4%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
37
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Virbac77%
- Quebec10%
- Indorex7%
- Beaphar2%
- Pets Purest2%
- Bob Martin2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +59.7% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 10.3×
Top flea spray for cats search terms
- indorex household flea spray186K/yr
- indorex64K/yr
- flea spray for cats37K/yr
- indorex flea spray40K/yr
- indorex defence spray25K/yr
- cat flea spray24K/yr
- virbac indorex household flea spray19K/yr
- indorex defence household flea spray11K/yr
- flea cat treatment spray6K/yr
- indorex spray6K/yr
Top flea spray for cats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Virbac Indorex Defence Spray - Flea Spray for the Home - Protect Home Against Dog or Cat Fleas and Dust Mites - Long-Lasting Protection for Up to 12 Months - 500ml Can
Virbac£12.354.6★27,985 rev
Virbac Indorex Defence Flea Spray for the Home Long-Lasting 12-Month Protection Against Fleas and Dust Mites 2 x 500ml Can
Virbac£20.954.6★27,985 rev
Quebec Household Flea Spray for the Home Powerful Flea & Pest Control for Home Effective Against Fleas Ticks Bed Bugs Ants & Insects Long-Lasting Safe for Indoor Use Easy Application 500ML (1)
Quebec£11.524.4★6,091 rev
Indorex Defence Household Flea Spray | 2x 500ml Can | Protect Home from Fleas & House Dust Mites | Long-Lasting Protection for Up to 12 Months
Indorex£22.394.9★87 rev
Virbac Indorex Defence Spray - Flea Spray for the Home - Protect Home Against Dog or Cat Fleas and Dust Mites - Long-Lasting Protection for Up to 12 Months - 500ml Can
Virbac£12.504.6★464 rev
Newest
by launch date
Pets Purest Flea Treatment for Dogs & Cats 100% Natural Flea Spray for Dogs Cats & Home. Safe & Effective Parasite Prevention Spray for Pets & Home 500ml
Pets Purest£10.94191 rev
Quebec Household Flea Spray for the Home Powerful Flea & Pest Control for Home Effective Against Fleas Ticks Bed Bugs Ants & Insects Long-Lasting Safe for Indoor Use Easy Application 500ML (1)
Quebec£11.526,091 rev
Virbac Indorex Defence Flea Spray for the Home Long-Lasting 12-Month Protection Against Fleas and Dust Mites 2 x 500ml Can
Virbac£20.9527,985 rev
Indorex Defence Household Flea Spray | 2x 500ml Can | Protect Home from Fleas & House Dust Mites | Long-Lasting Protection for Up to 12 Months
Indorex£22.3987 rev
Virbac Indorex Defence Spray - Flea Spray for the Home - Protect Home Against Dog or Cat Fleas and Dust Mites - Long-Lasting Protection for Up to 12 Months - 500ml Can
Virbac£12.50464 rev
Trending
90-day click momentumIndorex Defence Household Flea Spray | 2x 500ml Can | Protect Home from Fleas & House Dust Mites | Long-Lasting Protection for Up to 12 Months
Indorex£22.394.9★
Virbac Indorex Defence Spray - Flea Spray for the Home - Protect Home Against Dog or Cat Fleas and Dust Mites - Long-Lasting Protection for Up to 12 Months - 500ml Can
Virbac£12.354.6★
Pets Purest Flea Treatment for Dogs & Cats 100% Natural Flea Spray for Dogs Cats & Home. Safe & Effective Parasite Prevention Spray for Pets & Home 500ml
Pets Purest£10.944.0★
Bob Martin Clear Flea Repellent Spray for the Home and Cats - Controls Flea and Tick Infestations in the Household (300ml)
Bob Martin£5.824.0★
Beaphar Flea Spray for Cats & Dogs Kills Fleas Fast Within 24 Hours UK Authorised Veterinary Medicine -Low Noise Pump-Action Flea Treatment Spray Ideal for Young or Nervous Pets - 150ml
Beaphar£6.373.8★
What buyers say about flea spray for cats
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Works as described”
“Money well spent”
“Easy to spray”
“easy to use with clear instructions”
“Strong scent and seemed to work”
“Really strong”
“Very easy to use clear instructions”
“Can sizes are great”
“Effective, quick and harmless to humans”
What buyers complain about
“Not quite do the job”
“bug spray”
“Not super strong smell either”
“A bit pricey”
“1 was allergic after licking itself”
“Made my cat incredibly ill”
“The pumb handle broke after 4 application”
“Completely misleading - NOT FOR HOME USE”
“it's been so difficult”
“Rubbish”
Top return reasons
Common questions
- Is flea spray for cats profitable to sell on Amazon United Kingdom?
- The niche generates £928K/yr across 8 tracked products. 90-day search growth is +59.7%. Flapen's verdict: Launch it (56/100).
- How competitive is the flea spray for cats niche?
- 6 brands and 37 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in flea spray for cats?
- Top complaints mined from reviews: Functionality-Overall, Spray/Flow, Smell. The return rate is 0.3%.
- When does demand for flea spray for cats peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 10.3× the quietest.
- What does it cost to enter the flea spray for cats niche?
- Listings span £5.82–£22.39; the average listing price is £12.86 (sweet spot $15–$100). The average incumbent carries 8,603 reviews — the moat a new listing must climb.