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Flea Powder for Carpets

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $100K a year here, so Flea Powder for Carpets is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£100K/yr74K searches / yr
90-day growth
+77.2%search demand this quarter
Competition
58%top-5 click share · 13 brands · 76 sellers

Flapen Score

Flea Powder for Carpets against its category

The dotted line is the Home & Garden average. Past it, Flea Powder for Carpets is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flea Powder for Carpets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flea Powder for Carpets 74K times last year and spent an estimated £100K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +77.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+77.2%
Conversion, latest week
12.5%
Market size, estimated
£100Ka year
Peak month
August6.3× the quietest month
Top search term
flea powder for carpets31K searches a year

02 · Price

A sale here is worth £10.81.

Listings sell for £10.81 on average, from £3.58 to £24.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.81 that is £3K to £5K a year per listing.

Average price
£10.81under the $15 to $100 sweet spot
Price range
£3.58–£24.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #165 within Plant Protection & Pest Control. It carries 2,179 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
75%
Out of stock, average day
8.3%
Average rank
#165in Plant Protection & Pest Control
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,179per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Flea Powder for Carpets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

76

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

11%

  • Zero In48%
  • Pestshield16%
  • READY STEADY DEFEND10%
  • Beaphar6%
  • PNJB5%
  • REPELEM4%
  • Open — no brand owns it (7 brands, 11%)

Demand

Flea Powder for Carpets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 6.3×

Search terms

Top Flea Powder for Carpets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flea powder for carpets31K/yr
  • flea powder23K/yr
  • flea carpet powder10K/yr
  • flea powder for carpets and furniture4K/yr
  • flea powder for home3K/yr
  • flea powder for house4K/yr

Reviews and returns

What reviews say buyers love and hate about Flea Powder for Carpets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.28

Did not work

Not as effective as Id hoped for

Not effective

Spray/Flow13%−0.07

Can didn't spray just dribbled down my hands when pressed

Doesn't spray well

This CAN NOT be sprayed onto any survice AT ALL

Value For Money12%+0.33

This one is also more expensive than my normal go to

Very disappointing and it was expensive

Waste of Money

Pest/Insect Control10%−0.01

Killed thousands of worms

didnt kill all

Still have fleas in my home after using it for weeks

Smell7%+0.15

No strong smell

Absolutely not, smells like 4 year old wet shoes

Bit of not nice smell

Love

Advertised Vs Actual Product17%+1.19

As advertised

Works as described

Does what it says

Value For Money14%+0.33

Excellent value for money

Good value

Worth the money

Quality-Overall13%+1.01

Excellent product

Excellent seller Excellent product would recommend

Happy with product

Smell8%+0.15

Effective and undetectable odour

Smells ok

Worked well with less aroma

Spray/Flow7%−0.07

Excellent spray

A very nice fine spray action

A spray that actually works

Return

0.5% Return rate 22% Fixable by listing

Functionality-Overall21%▅▃▄▅▄█

Did not work

Not as effective as Id hoped for

Not effective

Spray/Flow20%▃█▆▄▆▂

Can didn't spray just dribbled down my hands when pressed

Doesn't spray well

This CAN NOT be sprayed onto any survice AT ALL

Advertised Vs Actual Product19%▆█▄▃▄▅

Completely misleading - NOT FOR HOME USE

misleading product information

Its NOT a powder

Leak-Proof8%▆▇▅▁██
Material Quality5%▆▁▅▅▁█

FAQ

Common Flea Powder for Carpets questions

Answered from the same tracked data.