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Flea Killer

Pass

Flea Killer scores 72 out of 100, a Pass. Shoppers spend $177K a year here, search demand grew +99.0% this quarter, and returns run at 1.1% of orders.

Flapen Score
72
72 / 100
Top 2% of 5,777 Home & Garden niches · +21 vs the category median of 51
Market size
£177K/yr149K searches / yr
90-day growth
+99.0%search demand this quarter
Competition
54%top-5 click share · 22 brands · 56 sellers

Flapen Score

Flea Killer against its category

The dotted line is the Home & Garden average. Past it, Flea Killer is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flea Killer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flea Killer 149K times last year and spent an estimated £177K. The top 5 brands take 60% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 72 out of 100, a Pass.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +99.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
+99.0%
Conversion, latest week
8.0%
Market size, estimated
£177Ka year
Peak month
August6.0× the quietest month
Top search term
flea trap57K searches a year

02 · Price

A sale here is worth £14.91.

Listings sell for £14.91 on average, from £8.30 to £24.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £14.91 that is £7K to £11K a year per listing.

Average price
£14.91under the $15 to $100 sweet spot
Price range
£8.30–£24.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #195 within Plant Protection & Pest Control. It carries 397 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
20.4%
Average rank
#195in Plant Protection & Pest Control
Average rating
3.84 starsAmazon United Kingdom average 4.36 stars
Average reviews
397per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Flea Killer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 falling

Sellers

56

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

54%

Top 20: 89%

Open market

34%

  • Fly-Bye19%
  • flintronic13%
  • Zero In10%
  • AMFUN9%
  • GOUSHY8%
  • Konesky6%

Demand

Flea Killer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 6.0×

Search terms

Top Flea Killer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flea trap57K/yr
  • flea traps for home35K/yr
  • flea traps19K/yr
  • flea lamp10K/yr
  • flea lamp traps for home8K/yr
  • flea catcher8K/yr
  • flea light trap6K/yr
  • flea traps for home indoor5K/yr

Reviews and returns

What reviews say buyers love and hate about Flea Killer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control21%+1.63

Traps don't work

Been struggling with these pesky pests

Does not work for fleas

Functionality-Overall18%−0.47

Not effective

Didn't work for me

Doesnt work properly

Value For Money10%−0.09

Very disappointing and it was expensive

Yes it not cheap for what it is

slightly more expensive than other products

Quality-Overall6%+0.15

Total Garbage

Not as good as cheeper products

Very poor build quality

Durability5%−0.15

Sadly didn't work despite using several times

Flimsy and broke within a week

Broke being put together bulb blew after 2 uses

Love

Pest/Insect Control26%+1.63

Also works against other household pests including pet fleas so useful for pet owners too

A great little trap

Effective and catch flies too

Advertised Vs Actual Product13%+0.87

Works as it should

Worked exactly as advertised

Item as described

Quality-Overall9%+0.15

Good product and very good service from the seller

Great product

Absolutely brilliant

Value For Money7%−0.09

Great value

Worth the money

Money wise reasonable

Ease Of Use7%+0.38

Easy and effective

I found this to be an excellent product because it is very easy to use

Simple to use

Return

1.1% Return rate 12% Fixable by listing

Functionality-Overall32%▅▆▆██▄

Not effective

Didn't work for me

Doesnt work properly

Defective Material/Parts14%█▄▄▆▃▅
Pest/Insect Control9%█▅▄▁▃▄

Traps don't work

Been struggling with these pesky pests

Does not work for fleas

Advertised Vs Actual Product6%▁▁▃▃▅█
Durability4%▇▆▁█▄▄

Sadly didn't work despite using several times

Flimsy and broke within a week

Broke being put together bulb blew after 2 uses

FAQ

Common Flea Killer questions

Answered from the same tracked data.