Flea
MaybeAn estimated 0.1% of orders come back. But the average product has 8,859 reviews to catch up to, so Flea is a Maybe.
- Flapen Score
- 64 / 100Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 5164
- Market size
- £160K/yr209K searches / yr
- 90-day growth
- +28.2%search demand this quarter
- Competition
- 34%top-5 click share · 19 brands · 132 sellers
Flapen Score
Flea against its category
The dotted line is the Home & Garden average. Past it, Flea is stronger. Inside it, weaker.
Market
The Flea market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flea 209K times last year and spent an estimated £160K. The top 5 brands take 62% of clicks. Demand peaks in Jul–Aug. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.
- Searches, last 12 months
- 209K
- Growth, 90 days vs prior 90
- +28.2%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £160Ka year
- Peak month
- July2.5× the quietest month
- Top search term
- flea95K searches a year
02 · Price
A sale here is worth £11.87.
Listings sell for £11.87 on average, from £4.85 to £28.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.87 that is £1K to £3K a year per listing.
- Average price
- £11.87under the $15 to $100 sweet spot
- Price range
- £4.85–£28.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #18 within Plant Protection & Pest Control. It carries 8,859 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 89%
- Out of stock, average day
- 4.4%
- Average rank
- #18in Plant Protection & Pest Control
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,859per listing
- Listings tracked
- 53
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Flea products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FRONTLINE Plus Flea & Tick Treatment for Cats and Ferrets - 6 Pipettes
- Price
- £18.70
- Rating
- 4.3/5
- Reviews
- 13,898
- Age
- 5y ago

Johnsons 4Fleas Tablets for Cats and Kittens 6 Treatment Pack 14D083
- Price
- £7.03
- Rating
- 4.4/5
- Reviews
- 15,503
- Age
- 18y ago

Advantage Spot On Flea Treatment For Cats Dogs and Rabbits Under 4kg (4 pipettes 40mg) Kills Fleas Within 24 Hours Prevents Further Infestation For Up To Four Weeks in Cats and Dogs
- Price
- £13.78
- Rating
- 4.6/5
- Reviews
- 17,565
- Age
- 14y ago

REPELEM Flea Spray for The Home - Professional Strength Household Treatment Killer for Home Kills Fleas Larvae & Eggs (1L Flea Spray)
- Price
- £14.11
- Rating
- 4.2/5
- Reviews
- 1,051
- Age
- 2y ago

Advantage Spot On Flea Treatment For Large Cats and Rabbits Over 4kg (4 pipettes 80mg) Kills Fleas Within 24 Hours Prevents Further Infestation For Up To Four Weeks in Cats
- Price
- £13.83
- Rating
- 4.6/5
- Reviews
- 17,565
- Age
- 5y ago
Trending
estimated 90-day click momentum
Beaphar - FIPROtec Spot-On Flea & Tick Treatment for Medium Dogs 10-20kg - 6 Pipettes - Kills Fleas & Ticks Veterinary Medicine - Easy to Apply Monthly - Suitable for Dogs & Puppies from 8 Weeks
- Price
- £11.00
- Rating
- 4.3/5
- Reviews
- 27,294
- Age
- 10y ago

Beaphar - FIPROtec COMBO for Cats 6 pipettes - Kills Fleas Flea Eggs Flea Larvae & Ticks - Stops Fleas Multiplying on Pet and in Home - Vet Strength Cat Flea Treatment
- Price
- £11.84
- Rating
- 4.2/5
- Reviews
- 4,135
- Age
- 3y ago

REPELEM Flea Spray for The Home - Professional Strength Household Treatment Killer for Home Kills Fleas Larvae & Eggs (1L Flea Spray)
- Price
- £14.11
- Rating
- 4.2/5
- Reviews
- 1,051
- Age
- 2y ago

Dog Flea Treatment Large Dog x 2 - Spot on Flea Treatment for Dogs Large 20-40 kg - Fast Acting FleaSolve Solution 2 x Pipettes - 2 x Doses - Effective Spot-On Treatment
- Price
- £8.70
- Rating
- 4.3/5
- Reviews
- 820
- Age
- 1y ago

Virbac Indorex Defence Flea Spray for the Home Long-Lasting 12-Month Protection Against Fleas and Dust Mites 2 x 500ml Can
- Price
- £20.95
- Rating
- 4.6/5
- Reviews
- 27,985
- Age
- 8y ago
Newest
by launch date
Dog Flea Treatment Large Dog x 2 - Spot on Flea Treatment for Dogs Large 20-40 kg - Fast Acting FleaSolve Solution 2 x Pipettes - 2 x Doses - Effective Spot-On Treatment
- Price
- £8.70
- Rating
- 4.3/5
- Reviews
- 820
- Age
- 1y ago

Cat Flea Treatment Spot On x 2 Pack - Flea Treatment Cat Spot On for Cats & Kittens Over 1kg - Fast-Acting FleaSolve Solution x 2 Pipettes
- Price
- £8.72
- Rating
- 4.2/5
- Reviews
- 1,768
- Age
- 1y ago

Cat Flea Treatment Spot On x 6 - Flea Treatment Cat Spot On for Cats & Kittens Over 1kg - 6 Pipettes 6 Doses - Fast-Acting FleaSolve Solution
- Price
- £16.41
- Rating
- 4.2/5
- Reviews
- 3,799
- Age
- 2y ago

REPELEM Flea Spray for The Home - Professional Strength Household Treatment Killer for Home Kills Fleas Larvae & Eggs (1L Flea Spray)
- Price
- £14.11
- Rating
- 4.2/5
- Reviews
- 1,051
- Age
- 2y ago

Beaphar - FIPROtec COMBO for Cats 6 pipettes - Kills Fleas Flea Eggs Flea Larvae & Ticks - Stops Fleas Multiplying on Pet and in Home - Vet Strength Cat Flea Treatment
- Price
- £11.84
- Rating
- 4.2/5
- Reviews
- 4,135
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
19 falling
Sellers
132
Est. top-5 brand share
62%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 73%
Open market
30%
- Advantage15%
- Bob Martin14%
- FRONTLINE14%
- Beaphar10%
- Johnsons9%
- Naqua Ltd8%
Demand
Flea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.5×
Search terms
Top Flea search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- flea95K/yr
- flea treatment66K/yr
- flee14K/yr
- fleas6K/yr
- cat and dog flea treatment5K/yr
- pet flea treatment3K/yr
- amazon flea treatment5K/yr
- dog and cat flea treatment3K/yr
- extra strong flea treatment9K/yr
- flee treatment2K/yr
Reviews and returns
What reviews say buyers love and hate about Flea
We read the reviews and the return reasons for every product selling here.
“Doesn't work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flea questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









