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Flea

Maybe

Returns run at only 0.1% of orders. But the average product has 8,859 reviews to catch up to, so Flea is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£160K/yr209K searches / yr
90-day growth
+28.2%search demand this quarter
Competition
34%top-5 click share · 19 brands · 132 sellers

Flapen Score

Flea against its category

The dotted line is the Home & Garden average. Past it, Flea is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flea 209K times last year and spent an estimated £160K. The top 5 brands take 62% of clicks. Demand peaks in Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
+28.2%
Conversion, latest week
6.4%
Market size, estimated
£160Ka year
Peak month
July2.5× the quietest month
Top search term
flea95K searches a year

02 · Price

A sale here is worth £11.87.

Listings sell for £11.87 on average, from £4.85 to £28.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.87 that is £1K to £3K a year per listing.

Average price
£11.87under the $15 to $100 sweet spot
Price range
£4.85–£28.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #18 within Plant Protection & Pest Control. It carries 8,859 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
89%
Out of stock, average day
4.4%
Average rank
#18in Plant Protection & Pest Control
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,859per listing
Listings tracked
53

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Flea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£5K£10K£14K£19K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

132

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

34%

Top 20: 73%

Open market

30%

  • Advantage15%
  • Bob Martin14%
  • FRONTLINE14%
  • Beaphar10%
  • Johnsons9%
  • Naqua Ltd8%

Demand

Flea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug · busiest ÷ quietest = 2.5×

Search terms

Top Flea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flea95K/yr
  • flea treatment66K/yr
  • flee14K/yr
  • fleas6K/yr
  • cat and dog flea treatment5K/yr
  • pet flea treatment3K/yr
  • amazon flea treatment5K/yr
  • dog and cat flea treatment3K/yr
  • extra strong flea treatment9K/yr
  • flee treatment2K/yr

Reviews and returns

What reviews say buyers love and hate about Flea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall46%−0.42

Doesn't work

Not as effective as Id hoped for

Doesn't work very well

Value For Money11%+0.69

It's expensive

Very disappointing and it was expensive

They are more expensive of course

Allergies8%−0.02

Itching

caused skin irritation

gets very irritated

Smell4%+0.50

It does smell a bit chemical

Smells awful

Not a strong smell

Quality-Overall4%+1.26

Absolute garbage

Overall not about a quality product

Not as good as should be

Love

Value For Money20%+0.69

much cheaper

Fair price

Decent price

Quality-Overall20%+1.26

Brilliant quality

Excellent seller Excellent product would recommend

Happy with product

Advertised Vs Actual Product16%+1.03

As advertised

Does what it says

As expected

Smell9%+0.50

Neutral smell

Strong scent and seemed to work

Great smell

Ease Of Use8%+0.49

Easy to open and apply

Ease of use

Excellent product which is easy to apply

Return

0.1% Return rate 19% Fixable by listing

Functionality-Overall26%▇█▆▅▆▆

Doesn't work

Not as effective as Id hoped for

Doesn't work very well

Leak-Proof16%▂▄▄▃▄█
Spray/Flow15%▄█▆▆█▂

bug spray

Doesn't spray well

This CAN NOT be sprayed onto any survice AT ALL

Advertised Vs Actual Product12%█▄▄▄▄▄

misleading product information

False advertisement

Not as advertised

Value For Money4%▁▃█▃▁█

It's expensive

Very disappointing and it was expensive

They are more expensive of course

FAQ

Common Flea questions

Answered from the same tracked data.