Flea
Flea shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Is Flea profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Flea is a £160K/yr Amazon United Kingdom market (209K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 64/100.
Flea: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +28.2% over the last 90 days and 6.4% of searches end in a purchase.
£160K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 53 products
Top Flea products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
FRONTLINE Plus Flea & Tick Treatment for Cats and Ferrets - 6 Pipettes
- Price
- £18.70
- Rating
- 4.3/5
- Reviews
- 13,898
- Age
- 5y ago
Johnsons 4Fleas Tablets for Cats and Kittens 6 Treatment Pack 14D083
- Price
- £7.03
- Rating
- 4.4/5
- Reviews
- 15,503
- Age
- 18y ago
Advantage Spot On Flea Treatment For Cats Dogs and Rabbits Under 4kg (4 pipettes 40mg) Kills Fleas Within 24 Hours Prevents Further Infestation For Up To Four Weeks in Cats and Dogs
- Price
- £13.78
- Rating
- 4.6/5
- Reviews
- 17,565
- Age
- 14y ago
REPELEM Flea Spray for The Home - Professional Strength Household Treatment Killer for Home Kills Fleas Larvae & Eggs (1L Flea Spray)
- Price
- £14.11
- Rating
- 4.2/5
- Reviews
- 1,051
- Age
- 2y ago
Advantage Spot On Flea Treatment For Large Cats and Rabbits Over 4kg (4 pipettes 80mg) Kills Fleas Within 24 Hours Prevents Further Infestation For Up To Four Weeks in Cats
- Price
- £13.83
- Rating
- 4.6/5
- Reviews
- 17,565
- Age
- 5y ago
Trending
90-day click momentum
Beaphar - FIPROtec Spot-On Flea & Tick Treatment for Medium Dogs 10-20kg - 6 Pipettes - Kills Fleas & Ticks Veterinary Medicine - Easy to Apply Monthly - Suitable for Dogs & Puppies from 8 Weeks
- Price
- £11.00
- Rating
- 4.3/5
- Reviews
- 27,294
- Age
- 10y ago
Beaphar - FIPROtec COMBO for Cats 6 pipettes - Kills Fleas Flea Eggs Flea Larvae & Ticks - Stops Fleas Multiplying on Pet and in Home - Vet Strength Cat Flea Treatment
- Price
- £11.84
- Rating
- 4.2/5
- Reviews
- 4,135
- Age
- 3y ago
REPELEM Flea Spray for The Home - Professional Strength Household Treatment Killer for Home Kills Fleas Larvae & Eggs (1L Flea Spray)
- Price
- £14.11
- Rating
- 4.2/5
- Reviews
- 1,051
- Age
- 2y ago
Dog Flea Treatment Large Dog x 2 - Spot on Flea Treatment for Dogs Large 20-40 kg - Fast Acting FleaSolve Solution 2 x Pipettes - 2 x Doses - Effective Spot-On Treatment
- Price
- £8.70
- Rating
- 4.3/5
- Reviews
- 820
- Age
- 1y ago
Virbac Indorex Defence Flea Spray for the Home Long-Lasting 12-Month Protection Against Fleas and Dust Mites 2 x 500ml Can
- Price
- £20.95
- Rating
- 4.6/5
- Reviews
- 27,985
- Age
- 8y ago
Newest
by launch dateDog Flea Treatment Large Dog x 2 - Spot on Flea Treatment for Dogs Large 20-40 kg - Fast Acting FleaSolve Solution 2 x Pipettes - 2 x Doses - Effective Spot-On Treatment
- Price
- £8.70
- Rating
- 4.3/5
- Reviews
- 820
- Age
- 1y ago
Cat Flea Treatment Spot On x 2 Pack - Flea Treatment Cat Spot On for Cats & Kittens Over 1kg - Fast-Acting FleaSolve Solution x 2 Pipettes
- Price
- £8.72
- Rating
- 4.2/5
- Reviews
- 1,768
- Age
- 1y ago
Cat Flea Treatment Spot On x 6 - Flea Treatment Cat Spot On for Cats & Kittens Over 1kg - 6 Pipettes 6 Doses - Fast-Acting FleaSolve Solution
- Price
- £16.41
- Rating
- 4.2/5
- Reviews
- 3,799
- Age
- 2y ago
REPELEM Flea Spray for The Home - Professional Strength Household Treatment Killer for Home Kills Fleas Larvae & Eggs (1L Flea Spray)
- Price
- £14.11
- Rating
- 4.2/5
- Reviews
- 1,051
- Age
- 2y ago
Beaphar - FIPROtec COMBO for Cats 6 pipettes - Kills Fleas Flea Eggs Flea Larvae & Ticks - Stops Fleas Multiplying on Pet and in Home - Vet Strength Cat Flea Treatment
- Price
- £11.84
- Rating
- 4.2/5
- Reviews
- 4,135
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
19 falling
Sellers
132
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
34%
Top 20: 73%
Open market
30%
- Advantage15%
- Bob Martin14%
- FRONTLINE14%
- Beaphar10%
- Johnsons9%
- Naqua Ltd8%
Flea demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Flea search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- flea95K/yr
- flea treatment66K/yr
- flee14K/yr
- fleas6K/yr
- cat and dog flea treatment5K/yr
- pet flea treatment3K/yr
- amazon flea treatment5K/yr
- dog and cat flea treatment3K/yr
- extra strong flea treatment9K/yr
- flee treatment2K/yr
What reviews say buyers love and hate about Flea
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“much cheaper”
“Brilliant quality”
“As advertised”
“Neutral smell”
“Easy to open and apply”
What buyers complain about
84% of reviews“Doesn't work”
“It's expensive”
“Itching”
“It does smell a bit chemical”
“Absolute garbage”
Flea return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Flea questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
