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Flea

Maybe

An estimated 0.1% of orders come back. But the average product has 8,859 reviews to catch up to, so Flea is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£160K/yr209K searches / yr
90-day growth
+28.2%search demand this quarter
Competition
34%top-5 click share · 19 brands · 132 sellers

Flapen Score

Flea against its category

The dotted line is the Home & Garden average. Past it, Flea is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flea 209K times last year and spent an estimated £160K. The top 5 brands take 62% of clicks. Demand peaks in Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
+28.2%
Conversion, latest week
6.4%
Market size, estimated
£160Ka year
Peak month
July2.5× the quietest month
Top search term
flea95K searches a year

02 · Price

A sale here is worth £11.87.

Listings sell for £11.87 on average, from £4.85 to £28.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.87 that is £1K to £3K a year per listing.

Average price
£11.87under the $15 to $100 sweet spot
Price range
£4.85–£28.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #18 within Plant Protection & Pest Control. It carries 8,859 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
89%
Out of stock, average day
4.4%
Average rank
#18in Plant Protection & Pest Control
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,859per listing
Listings tracked
53

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Flea products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£5K£10K£14K£19K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

132

Est. top-5 brand share

62%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 73%

Open market

30%

  • Advantage15%
  • Bob Martin14%
  • FRONTLINE14%
  • Beaphar10%
  • Johnsons9%
  • Naqua Ltd8%

Demand

Flea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug · busiest ÷ quietest = 2.5×

Search terms

Top Flea search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flea95K/yr
  • flea treatment66K/yr
  • flee14K/yr
  • fleas6K/yr
  • cat and dog flea treatment5K/yr
  • pet flea treatment3K/yr
  • amazon flea treatment5K/yr
  • dog and cat flea treatment3K/yr
  • extra strong flea treatment9K/yr
  • flee treatment2K/yr

Reviews and returns

What reviews say buyers love and hate about Flea

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
46%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Doesn't work”
A buyer, on “Functionality-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Flea questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data